X: The Experience where Business meets Design - Brian Solis
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Transcript of X: The Experience where Business meets Design - Brian Solis
Editorial calendars, tech stunts and real-time marketing programs say the opposite of
thoughtfulness.
Master Total Re-CXingPeople look at their phones 1,500x each week.
They spend 177 minutes on their phone per day.
Micro-moments unfold through a variety of common “I want” scenarios that help people take steps or make decisions
I want to learn…I want to buy…I want to know…I want to go…I want to do…
90%of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.
73%say getting useful information from a business is the most important attribute when selecting a brand.
More Mindfulness, Less Strategy.
Marketing as Social Objects
Impression DeepEngagement
Out of Mind orConnected Experience
Remember when you were told to stop daydreaming and how it made you feel? Please don’t stop.We need dreamers (and doers) now more than ever.#dontquityourdaydream
Brian Solis [email protected]
Altimeter Group, a Prophet Company
briansolis.com
@briansolis
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Facebook.com/thebriansolis