SkyFu
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Self Defense for the Social Web 1 SkyFu.com
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Transcript of SkyFu
Self Defense for the Social Web
1SkyFu.com
2SkyFu.com
The Problem
It takes years for a business to build a reputation.
It takes one second to tear it down.
SkyFu is the solution.
3SkyFu.com
4SkyFu.com
SkyFu: Reputation management made easy. No strings attached.
ONE STOP SOLUTION
ACCESSIBLE
SMART
5SkyFu.com
Review Trend
Analysis
Access to All
Reviews
Comparison to
Competition
Automated Social Media Posts
Action Center
The SkyFu Dashboard
7SkyFu.com
Market Size
Source: BIA Kelsey, February 2012
8SkyFu.com
SkyFu: Market Development Pathway
Restaurants
Beauty Services
Hotels
Professional Services
Contractors Auto Services
Product Into New Segments
Product Into New Segments
Beachhead
9SkyFu.com
Go To Market Phases
1Alpha &
Beta Build
July 2011 – April 2012
2Seattle, Portland,
San FranciscoVisionaries
May 2012 – Sept. 2012
3Top 25 Cities
Sept. 2012 – April 2013
4National
April 2013 – September 2013
Business ModelKey Partners
Key Activities
Key Resources
Value Proposition Customer Relationships Customer Segments
Channels
Cost StructureRevenue Streams
Review Sites• TripAdvisor.com• Yelp.com• UrbanSpoon.com• Angie’s List, etc.
Social Websites• Facebook• Twitter• FoursquareSAAS Providers
• Direct Sales• Technical Support• Marketing /
Advertising• Ongoing Product
Development• SEO
• SkyFu Software• Software
Development• Brand • Partner Relationships
Reputation Management Made Easy.
Self Defense for the Social Web
One Stop SolutionActionableSmart
• Restaurants• National Brands• Tourist-reliant• Other Segments
(Hotels, Professional, Beauty Services, etc.)
• Technical Support/Website/Servers
• In-house Developers• Sales Support / Training• Management• Overhead• Marketing
• Software License fees ($60/month)• Advertising Revenue (Potential)
• Direct Sales• Skyfu.com• Partner Sales
• One Stop for Reviews / Social
• Switching Costs
• Trusted Advisor
11SkyFu.com
Competition
SOLUTIONPREMIUM REAL TIME
TECHNOLOGY
REVIEW SITES
AGGREGATEDPHONE APPS
STARTING PRICE BELOW
$500 PER MONTH
SMALL BIZ FRIENDLY
REPUTATION SCORE
ALGORITHM
SkyFu.com √ √ √ √ √ √Similar Solutions(Ex. Revinate.com)
√ √ X √ X X
Enterprise Solutions(Ex. Radian6.com)
√ X √ X X X
Direct Solutions(Ex. FohBoh.com)
X √ X √ √ X
12SkyFu.com
The Team
Todd SpaitsCEO
Entrepreneur & Strategy
(Full-time)
Rakesh Kumar
Product Development
(Advisor)
Mike Elenbaas
Modeling/Analytics& Strategy
(Advisor/Board)
Mark Emerson
Entrepreneur & Finance
(Advisor/Board)
Craig CincottaMarketing/PR AdvisorBrissa Solis AguilarSocial Media AdvisorAdrian DeGusSearch Engine Optimization
Bilye MillerOperations Mgr
Experienced Entrepreneur
(Full-time)
13SkyFu.com
2012-2017 Revenue Forecast by Customer Segment
$0.1 $2
$6
$16
$28
$40
$0
$5
$10
$15
$20
$25
$30
$35
$40
$45
2012 2013 2014 2015 2016 2017
Reve
nue
($m
) Tourism Activities
Mechanics
Professional Services
Beauty Services
Hotels
Residential Construction
Restaurants
14SkyFu.com
2012-2017 Financials
Income Statement ($000) 2012 2013 2014 2015 2016 2017
Revenues $85 $1,932 $6,051 $15,853 $27,802 $39,931Sales & Marketing Expense ($204) ($369) ($584) ($1,458) ($2,299) ($3,398)Dev & Overhead Expense ($454) ($1,463) ($1,682) ($2,012) ($2,074) ($2,462)Income Before Income Taxes ($572) $100 $3,785 $12,383 $23,429 $34,072
Key Metrics:End of Period Paying Customers 800 5,640 10,650 24,520 43,120 61,990
15SkyFu.com
The Offer
• Prior Funding: $130,000 (founders)• Current Round:
• Raise $500k in convertible debt via seed round• Terms for convertible debt
• 8% interest, 20% discount to next funding event where value established
• 30% discount if received by 5/15/12• Anticipate Series A funding round in Fall
2012• Notes convertible to preferred stock
• Future rounds: None needed• Exit by Acquisition
Assumes $1.2m Series A round in Fall 2012
16SkyFu.com
Getting Smarter 1 -See where to improve
17SkyFu.com
Getting Smarter 2 – Turn usernames back into faces
== Elvis P/
TheKing35/
PbandBacon/
