Ska Vision Presentation Eng2010 Bg Market April
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Transcript of Ska Vision Presentation Eng2010 Bg Market April
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April 2010
Ska VisionYour Cost-effective Partner 24/7
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Why the bamboo?
The bamboo has many facets, which
successfully complement to each other. It is
fast-growing grass, but with woody stems. It
is flexible, but strong. Bamboo is a symbol
of longevity and friendship in some cultures.
It is not expensive and could be used for a
great variety of purposes.
All in all bamboo is friendly and versatile,
durable and non-expensive, just the same
way we are.
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Contents
Who we are and what we believe?
Brief history
Main activities and services
Why to work with us?
What benefits do we offer?
Company’s structure
Contacts
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Who we are and what we believe?
SKA Vision is a marketing and communications agency;
It employs a team of marketing, advertising and PR experts;
We see our role as your assistants in creation of vital brands. Brands that successfully
manage to attract and hold customers’ attention and loyalty;
We are confident, that one skillfully built brand on many occasions makes the only
difference between the company’s success and failure.
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SKA Vision was set up in 1999 with lots of passion, will and enthusiasm. Its founder put into
practice all he had learned while working for the Bulgarian office of prominent advertising
agency and well-known world brands. His desire was the new agency to combine
internationally recognized full-service advertising agency standards with more flexibility and
promptness;
This proved to be a good strategy and soon clients realized agency’s potential and it started
working on some BTL projects for brands like Danone, Kraft and Carlsberg;
In the following years agency’s healthy attitude towards problems added new clients and
new services to company’s portfolio. The team grew up and experienced in creation of
strong brands through long-term communication campaigns, consistent graphic conceptions
and modern corporate identity development;
We successfully worked on and completed various communication projects for companies
and brands like UniCredit Group, Bata, Nivea, Mars, Gillette and many others.
Brief history
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Main activities
Branding;
Graphic design and desktop publishing;
WEB design, programming and maintenance;
Printing
Production - Custom and Hand-made
Photo shooting and processing
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Branding
Brand architecture;
Positioning and re-positioning;
Brand communications management;
Naming and verbal branding
We start any brand’s communication process by deciding what of the brand essence (rational and/or
emotional benefits, character, promise) to stress on and which way it should be communicated.
You have the opportunity to receive an external opinion of specialists with huge experience in dealing
with different brands, from different industries.
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Graphic design
Logo and other corporate identity materials;
Business presentations, annual reports, trade catalogues;
Posters, flyers, others;
Packages
Restaurant and hotel consumables
Visuals for print media;
Visuals for outdoor and transport advertising
The agency offers customized graphic design solutions for a broad range of printed materials.
We will plan, develop, and deliver any size project from small one-off logos, business cards, and brochures to
comprehensive branding & identity packages.
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Graphic design – Examples - Logo
This Bata’s brand originated from India and
Hawaii, but became truly popular in Africa.
Last year the brand was re-positioned from
mainly-on-the-beach used flip-flops to a
lifestyle product, which could be used while
site seeing, shopping, lounging etc.
This re-positioning reflected in the new logo
and packaging, which had to encompass
brand’s African popularity with the new global
targets.
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Graphic design – Examples - Logo
Fiberlan is a small, but flexible Internet provider in
Sofia. The quality of their services mainly depends on
the fiber cables they use. Its logo should represent at
one and the same time the technological, but warm,
young and friendly character of the brand.
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Graphic design – Examples - Logo
Bulgarian company – a retailer of joinery and
other specialized and qualitative building
materials – Italian pargets, paints, terracotta,
other.
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Graphic design – Examples - Logo
Alu-plast was the second biggest Bulgarian
joinery producer and retailer. The new
company’s logo had to replace an obsolete
one, and to suggest a modern view and
friendly outlook of company trying to reach
the first spot into the category.
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Graphic design - Examples
Pons Holding calendar and trade catalogue.
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Graphic design - Examples
NLB bank Annual report
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Graphic design - Examples
Address real estates - calendar
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Graphic design - Examples
UniCredit Bulbank – Product presentation
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Graphic design - Examples
UniCredit Group posters and leaflets
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Graphic design – Examples - Packaging
Marie Claire – shoebox, shoe tag and inlay
tissue paper
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Graphic design – Examples - Packaging
Margarine
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Graphic design – Examples - Packaging
Bebelan – company selling babies’ products
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Graphic design - Examples
Comfit – poster and media visual Sundrops – poster and media visual
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Graphic design - Examples
Address (estates) – fair stand
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Graphic design - Examples
Alu-plast fair stand
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Graphic design - Examples
Patapata standers
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Graphic design - Examples
Alu-plast transport advertising
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Graphic design - Examples
Alu-plast shop branding
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Desktop publishing
Company’s brochure, catalogues and other documents;
Books; Company Newspapers and newsletters;
Replication - implementation of your idea for different advertising vehicles. We would find some
appropriate creative solutions for you to choose from and then we would DTP the right one;
Brand manual development, including text translation, artwork generation and/or appropriate
amendments;
Vector and raster graphics editing, rendering, 3-D modeling;
Text setting, editing and modifying.
You have an Idea. it’s even visualized by your design team. We could put the final touches and DTP in various
electronic formats and on different platforms, prepress and print.
At the end of the process you would receive your document prepared in the desired format:pdf, tiff, eps, or
whatever else format you need along with the working files.
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Web sites design, programming and maintenance
Web design and multimedia - When we design graphics and multimedia, we design them to
visually communicate your ideas to your customers, employees and suppliers. Among our
multimedia services you will find tools to help you add new dimensions to your website and
your business. Our graphics & multimedia services include interface design, image editing,
photography, Flash, 2D and 3D animation, 3D rendering, sound production, video
production, corporate presentations, banner design and other online advertisement designs;
To turn Internet into competitive advantage you need professional web site, which in addition to showcase your
products and services, give you credibility and bolster a trust-based relationship between you and your
customers.
We see the opportunity to create a masterpiece in every project - from online marketing campaigns, through
corporate websites and fully interactive presentations and complex website solutions.
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Web sites design, programming and maintenance
WEB development - All of the websites we build are designed to work in multiple browsers at
different screen resolutions and sizes. Websites can be based on entirely HTML platform or
hybrid HTML & Flash structures, backed by a PHP or .NET based Content Management
System;
Web maintenance - Whether we build your website, or you have already had one, we can help
you maintain it. By keeping your site up-to-date you will keep your customers coming back;
It doesn't matter how your website was built, our team can work on it. We undertake all kinds
of website maintenance and technical support work including application maintenance,
upgrading, troubleshooting and testing, as well as graphic updates, interface redesign,
content updates, and additions.
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Web sites design, programming and maintenance - Examples
http://www.batachildrensprogram.com – a
site presenting Bata’s charity iniatives
http://www.nevenamoda.com/ - showcase
website for haute couture designer Nevena
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Web sites design, programming and maintenance - Examples
http://www.jimbeam.bg/game_dev-Promotional
micro site with an interactive table-football game.
http://www.beertender.bg/ - promotional micro site with
online shop for Heineken | Krups Beertender in Bulgaria
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Web sites design, programming and maintenance - Examples
http://airtracks.de/ - interactive online shop for
German Snowboarding company
http://chichov.com/ - award winning website for
photographer and cameraman Martinesss
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Web sites design, programming and maintenance - Examples
http://www.lollipop-bg.com/ -
promotional website for a dance club
http://rents.bg - apartment and villa
renting
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Printing
Company advertising materials like:
brochures, fliers, catalogues, calendars, annual reports, posters, folders printed on plain
or other kinds of paper with different finishing touches.
boxes and etiquettes – for wine, beverages, can and cosmetics products;
administrative documents and/or notes – company letter and/or fax sheets, shorthand
pads, desk diaries/planners, memo sheets, certificates, invoices, sticking notes;
others – books and books binding
We could print your ideas. With high quality, at very competitive prices.
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Printing - Stages
Prepress
SKA Vision has its own printing division of designers and prepress specialists who mainly use in their work
software programs: Adobe Illustrator, Adobe Photoshop, Adobe Page Maker, Adobe InDesign, Quark Хpress,
Corel Draw, Adobe Acrobat Professional.
Exponation
The exponation process is made with modern CTP-exponators Trendsetter Quantum 800, which supersedes the
old films exponation equipment and enables reaching of quite high printing standards.
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Printing - Stages
Printing
In order to ensure the best quality of production and full satisfaction of clients and their specific needs, we print on:
- High-speed WEB offset machine GOSS M 600 with printing dimensions of 625х965mm and option for high-
speed printing with capacity of 45 000 sheets per hour. The machine was manufactured in 2007. It is equipped
with the most contemporary electronics for monitoring of printing parameters - register, ink, folding, paper
stretching.
- Two eight-section sheet fed offset machines Heidelberg SM 102 P5 with printing dimensions of 700х1000mm
and perfector ensuring two-side print with one pass. The print quality is controlled by automatic scanner for image
control.
- One four-section machine Heidelberg SM 102 and one five-section machine MANROLAND 700 with varnishing
section.
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Printing - Stages
Finishing processes
- Your material will be finished on:
- Six folding machines Heidelberg, Stahl;
- Four stitching machines Heidelberg and Muller Martini;
The contemporary machine Heidelberg ST 450 was manufactured in 2008 and equipped with modern systems for
quality assurance of the production. It has an option for stitching with up to 4 staples and usage of staples with tags;
- Two gluing machines;
- Two machines for UV-varnishing;
- Stitching machine;
- Machine for automated packaging.
Logistics and delivery
Your printing materials
would be hold in modern stores and
delivered to the place you would like
with our own fleet of vans and trucks.
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Production - Custom and Hand-made
Leather folders and menus, paper folders, boxes and other ad materials with customized
shapes
Souvenirs
Company uniforms and apparel branding
The custom products carry greater value than mass ones. That’s why we devote a whole division to the production
of our clients` advertising and communication materials. As custom products and services are unique, we
produce each one individually, usually using the skills of artist, craftsman and even tailor and currier to meet
the size, color, shape, material, style and budget of the client.
During the process we involve the clients in the design and materials selection. Our favorite tools are innovation
and quality as well as profound knowing of the current production styles, techniques and individual attention.
We turn the main disadvantage of custom manufacture – the production time – into our priority. We provide
enough time for interactions between the designer and the client, and time for consultations for fitting and
changes along the way.
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Production - Examples
UniCredit Bulbank vPay card made from plasticCommemorative award given to one of Bata’s managers for 30 years of service – a cut glass figure of the outline
of Zimbabwe mounted on a wood base with an inscription on a brass plaque on the front of the wood base.
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Production - Examples
Bata’s “25 years of service award” – made from crystal with laser engraving + plush box
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Production - Examples
Menus, leather folders, wine leather boxes, other
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Production - Examples
Cardboard boxes with different shapes (produced from our printer)
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Production - Examples
Cardboard boxes with different shapes (produced from our printer)
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Production - Examples
Cardboard boxes with different shapes (produced from our printer)
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Photo shooting and processing
We have necessary equipment both for:
Digital Photo Shooting
Shooting standard high resolution pictures using ROLL films & drum scanner
You could rely on us for your new catalogue, brochure or webs site pictures shooting.
In case you have an idea and/or storyboard just send it to us and we would find the right models, costumes and
accessories, set up the stage and take the pictures. A professional team of photographers, stylists, make up
artists and hairdressers would take care about the practical realization of your idea.
At the end you receive files with scenes, taken with resolution fitting your needs and ready to be used.
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Photo shooting and processing - Examples
Storyboard – Investment credit
advertising
Storyboard – Tell others and
save money
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Why to work with us?
We always try to see the whole picture and to provide consultancy and solution to real
problems;
Our team successfully unites youth’s desire and willingness to conquer with the profound
knowledge, experience and maturity of the middle age;
Proven ability to work under pressure and to take quick decisions;
For every single client, on every single project we compose a team of specialists in
different communications areas, which ensure the connection of all brand’s elements
into one holistic platform;
This integrated approach is a prerequisite for a successful development of brands;
We have vast experience in re-branding projects.
And last, but not least: a “Everything’s achievable” attitude.
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What benefits do we offer?
Cost-effectiveness based on team’s flexibility and low production costs;
Readiness to work for you 24/7;
Professionals who have developed and executed many campaigns for
many brands from different industries.
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Company’s structure
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Contacts
102, Sredna Gora Str., 1303 Sofia, Bulgaria
+359 2 931 9815, /16, /17, /18; +359 895 669 777
www.skavision.com