Developing agriculture and capital markets in Bangladesh using derivatives
Sizing digital markets in Bangladesh
-
Upload
nash-islam -
Category
Business
-
view
1.310 -
download
0
description
Transcript of Sizing digital markets in Bangladesh
![Page 1: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/1.jpg)
Sizing Digital Markets in Bangladesh
Nash Islam CEO
Director
Friday, January 11, 2013
![Page 2: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/2.jpg)
Source: h;p://www.investorwords.com/6576/market_size.html
Market Size
the number of buyers & sellers in a parMcular market
![Page 3: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/3.jpg)
Market Size is ESSENTIAL in your business pitch
It defines the potenAal of your business opportunity
![Page 4: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/4.jpg)
Market Sizing is soC science and it can be hard, parAcularly with
lack of research
![Page 5: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/5.jpg)
Online Market in Bangladesh
![Page 6: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/6.jpg)
Bangladesh Internet Subscribers July 2012
Category Subscribers
Mobile Internet 27.8 million
ISP + PSTN 1.2 million
WiMax 400k
TOTAL 29.4 million
Source: Bangladesh TelecommunicaMon Regulatory Commission (Jul 2012)
Mobile accounts for 94% of Bangladesh’s internet subscripMons
![Page 7: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/7.jpg)
EsMmated desktop internet users in Bangladesh
8 million
Source: h;p://www.thedailystar.net/newDesign/news-‐details.php?nid=241836
![Page 8: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/8.jpg)
Source: BCG, 2010
20 million Projected growth in desktop
internet users by 2020
![Page 9: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/9.jpg)
Facebook users in Bangladesh
3.35 million
Source: h;p://www.socialbakers.com/facebook-‐staMsMcs/bangladesh
![Page 10: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/10.jpg)
of visitors to top Bangladeshi websites are from other countries
52%
Source: G&R Ad Network (Nov 2012)
![Page 11: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/11.jpg)
Mobile Market in Bangladesh
![Page 12: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/12.jpg)
Bangladesh Mobile Phone Subscribers October 2012
Operators AcAve Subscribers Grameenphone 40.7 million
Banglalink 26.6 million Robi 21.1 million Airtel 6.9 million CityCell 1.6 million Teletalk 1.4 million TOTAL 98.3 million
Source: Bangladesh TelecommunicaMon Regulatory Commission (Oct 2012)
![Page 13: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/13.jpg)
Source: Business Monitor InternaMonal (Q4 2012), US Census Bureau (Nov 2012) & We Are Social (Nov 2012)
Mobile PenetraAon in Bangladesh:
63%
![Page 14: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/14.jpg)
Source: Business Monitor InternaMonal (Q4 2012) & We Are Social (Nov 2012)
Bangladesh added more than
50,000 new mobile subscripMons every day in the first six
months of 2012
![Page 15: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/15.jpg)
Influences on mobile user behavior
Source: UNESCO, as cited in Infosaid (May 2012) & We Are Social (Nov 2012)
Adult literacy rate in Bangladesh
56%
![Page 16: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/16.jpg)
Source: We Are Social (Nov 2012)
Bangla characters are not supported
on most handsets
Influences on mobile user behavior
![Page 17: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/17.jpg)
Source: Nielsen Media & Demographics Survey 2011, as cited in Infosaid (May 2012) & We Are Social (Nov 2012)
Bangladeshi mobile subscribers sent just 1 SMS per month in 2011
That’s 400 Ames fewer than the Filipino average
![Page 18: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/18.jpg)
Radio Access is Mostly Mobile
of Bangladesh’s radio listeners use a
mobile phone to access radio programming
73% of Bangladesh’s radio
listeners use a radio set
to access to radio programming
34% VS
Source: Nielsen Media & Demographics Survey 2011, as cited in Infosaid (May 2012) & We Are Social (Nov 2012)
![Page 19: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/19.jpg)
Mobile Internet Market in Bangladesh
![Page 20: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/20.jpg)
of mobile subscribers have data access
28%
Source: Bangladesh TelecommunicaMon Regulatory Commission (Oct 2012)
![Page 21: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/21.jpg)
Source: Ericsson, as cited in Daily Star (May 2012) & We Are Social (Nov 2012)
amongst Urban subscribers
58% amongst Rural subscribers
39%
Awareness of mobile internet in Bangladesh remains relaMvely low
![Page 22: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/22.jpg)
Source: G&R ad network, Nov 2012
of mobile visitors to Bangladeshi sites used the Opera Mini browser
71%
![Page 23: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/23.jpg)
Mobile Web Pla\orm Overview for Bangladesh
Pla\orm Pros Cons
Mobile Web
• Largest reach, works across most devices
• Large community of web developers
• Not as powerful as naMve applicaMon plaiorms
Android
• Most powerful plaiorm for development. Lots of tools
• Strong distribuMon via Play store
• Android adopMon sMll relaMvely low in Bangladesh
Java ME • Works on feature phones • Greater reach than Android
or Symbian
• DistribuMon problemaMc as no popular app stores
Symbian • NaMve app plaiorm with
greater reach than Android • Ovi Store for distribuMon
• Nokia phones with Ovi are decreasing in popularity relaMve to Android
![Page 24: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/24.jpg)
Source: We Are Social (Nov 2012)
Don’t forget about Aming
Is now the moment that market
opportunity, distribuMon, demand & other factors all coincide so your
business can be successful?
![Page 25: Sizing digital markets in Bangladesh](https://reader034.fdocuments.net/reader034/viewer/2022050904/545c20acaf7959be0e8b466a/html5/thumbnails/25.jpg)
Thank You & Good Luck!
Please feel free to get in touch
[email protected] [email protected]
Can’t wait to see the great businesses you all create J