Six Steps To A Simple Social Media Strategy
9
Creating A Social Media Strategy Marie Ennis-O'Connor Social Media Strategist
-
Upload
marie-ennis-oconnor -
Category
Social Media
-
view
1.898 -
download
0
Transcript of Six Steps To A Simple Social Media Strategy
Creating A Social MediaStrategy
M a r i e E n n i s - O ' C o n n o rS o c i a l M e d i a S t r a t e g i s t
A U D I T01Google YourselfPerform A SWOT Analys i sAud i t ex i s t ing soc ial med iaPerform compet i tor analys i s
G O A L S02SET "SMART" GoalsGoals dr i ve s trategyWrite down your goalsT ie To Key Performance Ind i catorsrev i s i t them often
D E F I N E A U D I E N C E03Who are you tr y ing to reach?Where are the y onl ine?What are the ir interests?Who influences them? do the y use a Computer , smartphoneand/or tablet?
C H O O S E C H A N N E L S04Match to tARGET demograph icsAl ign with goalsChoose a var iet y of platformsCreate a cons i s tent , brandedpresence
C R E A T E C O N T E N T05Cons i s tent with brand messageCreate value and relevanceBu ild trust and author i t yD i f ferent for each channelMix i t up to keep i t fresh
M E A S U R E06F ind your key metr icsiMPRESIONS , eNGAGEMENT , fOLLOWERStIE mETRICS TO GOALSmEASURE HOW THEY CHANGE OVER TIME
y Una Whitfield
The Most Creative Print Ads of the Year
U&Iwww.unaandidris.com
Social Media Strategy
WANT TO KNOW MOREABOUT CREATING A SOCIALMEDIA STRATEGY FOR YOUR
BUSINESS?
y Una Whitfield
The Most Creative Print Ads of the Year
U&Iwww.unaandidris.com
Connect With Me
@JBBC
