Six simple steps to social media satisfaction

6 Simple Steps to Social Media Success

1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk



6 Steps to Social Media

Success

Andy PoultonEnterprise Online Marketing Solutions



Define your goals

1. Branding

2. Building Interaction

3. Sharing vouchers/offers

4. Drive traffic to website

5. Market new services / products



Specific

Measurable

Achievable

Realistic

Timed

Example

I want to add 100 new

Followers/Likes/Contacts during Q2 2015

1 - Define your goals



2 – Understand your audience



• Age

• Gender

• Location

• Income

• Interests

• Likes

• Dislikes

• Needs

• Speak in appropriate voices

2 - Understand your audience


8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk3 – Understand the platforms



● 1.4 Bn users – 30m in UK● Best for Business to Consumer

3 - Understand the platforms

● 330m users, 12m in UK● Best for Business to Business



● 540m users are on Google+● B2B and B2C & Important for SEO


● Especially appealing to the 18-29 age group● Great for sharing pictures



● 288m internet users are on Twitter● B2B and B2C


● 75m internet users use Pinterest● 70% are women & 50% earn more than $50k PA● Especially appealing to the 18-49 age group



● 1 bn visitors per month, 6 bn hours watched / month

● Appeals to those who watch rather than read

● Supports SEO




4 – Plan your content



Content has to be

• Fresh

• Appropriate

• Relevant

• Engaging

4 – Plan your content



5 – Build your presence



• Develop your profiles –

Business and/or Personal

• Include photograph to

build engagement

• Keep it brief

• Talk about benefits not features





• Engage with people

• Always reply to direct comments and questions

• 20% - Add new content – This is your marketing

space

• Join groups and participate



6 – Maintain your profile



Invest at least

30 Minutes

per day




• Check your accounts daily

✓ Thank re-Tweets

✓ Thank new followers/Likes/Connections

✓ Respond to comments

✓ Reply to questions




• Find new Likes/Followers/Connections

✓ Find authoritative people and Follow/Like their

followers

✓ Connect with people in Groups

[Facebook/LinkedIn]

✓ Search for branded terms to see who is talking

about what




Measure your performance

• Google Analytics

• Twitter Analytics

• Facebook Insights

• LinkedIn Stats




REMEMBER



Web Marketing is a Marathon

There are very few quick wins



Find mewww.enterprise-oms.co.uk

[email protected]

Follow me Twitter @andypoulton

LinkedIn AndyPoulton

Phone me01793 23 80 20

07966 54 71 46

Six simple steps to social media satisfaction

Small Business & Entrepreneurship

Transcript of Six simple steps to social media satisfaction