SITE MEDIA KIT

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2015

www.InterviewRussia.ru

SITEMEDIA KIT

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WHAT?Interview is an authoritative magazine about life style: fashion, art, beauty, cinema, music. The magazine contents are made of exclusive materials (surveys and interviews, expert classified columns), reliable news from proven and authoritative sources.

WHO?Alena Doletskaya – Interview magazine Editor-in-Chief.

WHEN?Interview first issue was published in Russia in December 2011.

OUR CHARACTERS?Materials in Interview are published on behalf of our characters – recognized experts in different areas (fashion, art, beauty, cinema, music). Raf Simons, Karl Lagerfeld, Alla Werber and Mikhail Kusnirovich – about fashion, Damien Hirst and Mikhail Piotrovsky – about contemporary art, Thomas Ostermeier and Oleg Tabakov – about the future of theatrical life, Pharrell Williams and Ilya Lagutenko – about music.

WHERE?Russia, Germany, USA

ALENA DOLETSKAYA

I HAVE ALWAYS BEEN FOND OF PEOPLE WHOSE MIND IS SET UP differently than with other people. IN INTERVIEW we gathered the ACE OF ACES. This equally applies TO THE

CHARACTERS OF THE MAGAZINE AND THE EDITORIAL STAFF members that make it.

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PROJECT BACKGROUNDInterview ideologist, American artist Andy Warhol launched the magazine in 1969 to unite his rich famous friends from Hollywood and bohemian friends from Studio 54: Mikhail Baryshnikov, Mick and Bianca Jagger, Jackie Kennedy, Sylvester Stallone, Calvin Klein, Edie Sedgwick, Robert Mapplethorpe and other “beautiful and talkative”, “rich and famous”.

Fashion, celebrities and pop culture has always been the main theme of the magazine Interview. Andy Warhol started as a commercial illustrator, and painted for magazines (Glamour, Mademoiselle), famous department stores, such as Neiman Marcus, and fashion brands, such as Martini.

With time, friendly entertainment turned into an authoritative publication about fashion, music, cinema, and celebrities. In November 2014, the Interview iconic brand will celebrate its 45-th anniversary. The Russian publication has been on the market for already three years.

ANDY WARHOL

IN THE FUTURE, EVERYONE will be world-famous FOR 15 MINUTES.““

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In 2011, before publication of the first Russian issue, blog We Love Interview was launched. The blog gave daily updates on the first issue preparation for publication.

In August 2013 the site was re-launched and presented in the present-day format.

Magazine circulation is 80 000 copies.

The site is visited by 300 000 unique users monthly.

300 000 unique users online

80 000 copies of the magazine circulation

From MAGAZINE to THE WEBSITE

4 % intersection of Audiences

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InterviewRussia.ru is...FASHION

ART

MUSIC

LIFE

CINEMA

BEAUTY

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What InterviewRussia.ru is loved for

«HANG-OVER WITH PASHA» –Loud high-life parties and central gossips as viewed by our smart chronicler Pasha Vardishvili.

SHOWS OF THE WEEK from curator Andrey Sakov.

«What to see INSTEAD OF MOVIES FIRST PERFORMANCES?» –Column of movie critic Gennady Ustiyan.

PLAYLISTSfrom famous high life characters or celebrities.

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INTERVIEWLOVES most trendy, interesting and non-standard things in the opinion of Interview Editorial Staff members.

«EDITORIAL STAFF MEMBERS ARE TESTING» –Website and magazine editors test latest offers in the beauty industry and honestly tell about their impressions. The key word is “honestly”.

FRAGRANCES REVIEW – every month perfume expert Lyubov Berlyanskaya tells about new fragrances. We ask our new illustrator to represent fragrances in his style.

BREAKFAST WITH ALENA DOLETSKAYA –Tasty food and good mood from our Editor-in-Chief.

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ANDY WARHOL’S QUESTION-NAIRE – celebrities honestly answer Andy Warhol’s ambiguous questions.

«FANCY CITY» – a guide to the city by a well-known resident.

RARE ARCHIVE INTERVIEWS

of the magazine of the 1970 –1990.

ART-INSERTS –for those who have always dreamed of becoming collectors, but could not afford it, Interview publishes reproductions of new works by famous artists.

#HOWTO BECOOL –annual award Interview Russia. Rating ofthe most beautiful and talkative.

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InterviewRussia.ru in figures:

600 000 Website visits

¡ 300 000 unique users monthly

: 3,40 minutes – average site visit time

X 1,5 website pages visit depth

SUBSCRIBERS in social networks*:

ë Instagram – 13 100 subscribers

t Twitter – 10 100 subscribers

v VKontakte – 20 800 subscribers

f Facebook – 81 700 subscribers

Total: 125 700 subscribers

AUDIENCE

70 % females

30 % males

Average age: 25 – 34Education: secondary and higher

Income per person: average and above the average

Data source Google Analytics, August*according to the data as of February, 2015

STANDARD FORMATS

Advertising opportunities

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ADVERTISEMENT BANNER F > 980x200px

BANNER B300x500px

BANNER D240x400px or 300х600px

ADVERTISEMENT BANNER А > 980x100px

А

B

B

F

C

D

D

BANNER B300x500px

PROMO-BLOCK 300 x135 and 435 x150px

BANNER D 240 x400px or 300 х600px

Front page Interior pages

NON-STANDARD FORMATS


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PAGES BRANDING SPECIAL PROJECT PAGE

BRAND SECTION IN INTERVIEW LOVESCOMPETITIONS

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CROSS-MEDIA PROJECTS


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PRINT DIGITAL+

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CONTACTS

DIRECTOR ADVERTISING

Karina Askerovamobile: +7 903 720 0742

8 [email protected]

SENIOR MANAGER ON ADVERTISING

Margarita Melikyanmobile: +7 903 720 08 09

8 [email protected]

DIRECTORSPECIAL PROJECTS

Ekaterina Tomilinamobile: +7 916 600 0737

8 [email protected]

MANAGER ON ADVERTISINGЕ

Natalia Kutsevamobile: +7 905 786 06 60

8 [email protected]

LLC «Publishing House Interview», 109028, Moscow, Yauzskaya street, 1/15, Building 5, Tel./Fax: (495) 745 0481; (495) 745 0480

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