Sistema Universitario Ana G. Méndez School for …...Kilby, J. & Fox, J. (2004). Casino Operations...
Transcript of Sistema Universitario Ana G. Méndez School for …...Kilby, J. & Fox, J. (2004). Casino Operations...
Prep. 01-21-05. Professor Manuel A. Rivera Ramirez
Sistema Universitario Ana G. Méndez School for Professional Studies
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
ITHM 306 Operación de Casinos
Casino Operations
© Sistema Universitario Ana G. Méndez, 2005
Derechos Reservados.
© Ana G. Méndez University System, 2005. All rights reserved.
ITHM 306 Casino Operations 2
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
TABLA DE CONTENIDO / TABLE OF CONTENTS
Páginas / Pages
Prontuario/Study Guide .................................................................................3 Taller Uno/Workshop One............................................................................14 Taller Dos/Workshop Two ............................................................................16 Taller Tres/Workshop Three.........................................................................19 Taller Cuatro/Workshop Four .......................................................................21 Taller Cinco/Workshop Five .........................................................................23 Anejo A/Appendix A......................................................................................25 Anejo B/Appendix B......................................................................................26 Anejo C/Appendix C .....................................................................................27 Anejo D/Appendix D .....................................................................................28 Anejo E/Appendix E......................................................................................29 Anejo F/Appendix F......................................................................................35
ITHM 306 Casino Operations 3
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Prontuario
Título del Curso Operación de Casinos
Codificación ITHM 306
Duración Cinco Semanas o según aplique Pre-requisito ITHM 102
Descripción
Estudio de la composición de los casinos, tipos de operación, seguridad, mercadeo
y técnicas de los juegos de mesa y tragamonedas. Enfoque en la estructura
organizacional, las reglas y procedimientos básicos de la operación. El curso se
desarrollara con análisis de situaciones, solución de problemas, discusiones
temáticas y simulaciones.
Objetivos Generales
1. Identificar eventos significativos que promovieron la legalización de juegos al
azar.
2. Nombrar los individuos cuales contribuciones al han tenido un impacto
positivo en la industria de juegos de azar.
3. Describir las regulaciones para casino en las Vegas, New Jersey y
Reservaciones Indias.
4. Calcular el ‘Game Drop’, ‘Win’, ‘Hold’ y los impuestos a los que están sujetos
los juegos.
5. Explicar la mecánica del Titulo 31 del ‘Bank Secrecy Act’y como este impacta
la industria de los casinos.
6. Describir la estructura organizacional de un casino y entender las
responsabilidades de cada puesto.
7. Describir las operaciones del ‘Cage’, Credit’ y ‘Collections’.
8. Explicar el proceso de otorgar crédito en un casino.
9. Evaluar el espacio del casino de acuerdo con la contribución de los distinto
juegos.
10. Calcular las ventajas teóricas que tiene el casino en los juegos de mesa.
11. Identificar los elementos de un sistema para ‘player rating’.
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Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
12. Entender las ventajas y limitaciones de table game hold como una
herramienta gerencial.
Texto y Recursos Kilby, J. & Fox, J. (2004). Casino Operations Managment. John Wiley & Sons, Inc.
ISBN:0-471-16390-2
Referencias y material suplementario Revistas Casinos De Latino América
Casino
Casino Slots Evaluación Examen #1 15%
Examen #2 15%
Participación 30%
Proyecto Final 25%
Presentación Final 15%
Total 100%
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Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Descripción de las normas del curso 1. La asistencia es obligatoria. El estudiante debe excusarse con el facilitador, si
tiene alguna ausencia y reponer todo trabajo. El facilitador se reserva el derecho
de aceptar la excusa y el trabajo presentado y ajustar la evaluación, según
entienda necesario.
2. Las presentaciones orales y actividades especiales no se pueden reponer, si el
estudiante presenta una excusa válida y constatable (Ej. médica o de un
tribunal), se procederá a citarlo para un examen escrito de la actividad a la cual
no asistió.
3. Este curso es de naturaleza acelerada y requiere que el estudiante se prepare
antes de cada taller, según especifica el módulo. Se requiere un promedio de 10
horas semanales para prepararse para cada taller.
4. El estudiante debe someter trabajos de su autoría, por lo tanto, no deberá
incurrir en plagio. Debe dar crédito a cualquier referencia.
5. Si el facilitador realiza algún cambio, deberá discutir los mismos con el
estudiante en el Taller Uno. Además, entregará los acuerdos por escrito a los
estudiantes y al Programa.
6. El facilitador establecerá el medio y proceso de contacto.
7. El uso de teléfonos celulares está prohibido durante los talleres.
8. No está permitido traer niños o familiares en los salones de clases.
9. El estudiante tendrá la oportunidad de aprender tanto a través del español como
del inglés. Los talleres serán facilitados en ambos idiomas en días alternos.
Esto significa que los talleres serán facilitados en un idioma diferente cada
semana. Un estudiante puede interactuar y hacer preguntas en el idioma de su
preferencia; pero, en general, se le solicitará que utilice un solo idioma en
trabajos específicos. En cada curso se utilizará el español y el inglés de forma
equilibrada.
10. En trabajos grupales, salvo situaciones excepcionales, se considerará que el
mismo se prepara por todos los integrantes del grupo y serán evaluados por
igual.
11. Todo estudiante está sujeto a las normas de comportamiento de la institución y
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Universidad del Este, Universidad Metropolitana, Universidad del Turabo
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las que se establezcan en el curso.
12. Los trabajos y asignaciones deberán entregarse en la fecha indicada y en su
totalidad.
Nota: Si por alguna razón no puede acceder las direcciones electrónicas ofrecidas en el módulo, no se limite a ellas. Existen otros “web sites” que podrá utilizar para la búsqueda de la información deseada. Entre ellas están:
• www.google.com
• www.Altavista.com
• www.AskJeeves.com
• www.Excite.com
• www.Pregunta.com
• www.Findarticles.com El facilitador puede realizar cambios a las direcciones electrónicas y/o añadir algunas de ser necesario.
ITHM 306 Casino Operations 7
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Filosofía y Metodología Educativa
Este curso está basado en la teoría educativa del Constructivismo.
Constructivismo es una filosofía de aprendizaje fundamentada en la premisa, de
que, reflexionando a través de nuestras experiencias, podemos construir nuestro
propio conocimiento sobre el mundo en el que vivimos.
Cada uno de nosotros genera nuestras propias “reglas “y “métodos mentales”
que utilizamos para darle sentido a nuestras experiencias. Aprender, por lo tanto,
es simplemente el proceso de ajustar nuestros modelos mentales para poder
acomodar nuevas experiencias. Como facilitadores, nuestro enfoque es el
mantener una conexión entre los hechos y fomentar un nuevo entendimiento en los
estudiantes. También, intentamos adaptar nuestras estrategias de enseñanza a las
respuestas de nuestros estudiantes y motivar a los mismos a analizar, interpretar y
predecir información.
Existen varios principios para el constructivismo, entre los cuales están:
1. El aprendizaje es una búsqueda de significados. Por lo tanto, el
aprendizaje debe comenzar con situaciones en las cuales los estudiantes
estén buscando activamente construir un significado.
2. Significado requiere comprender todas las partes. Y, las partes deben
entenderse en el contexto del todo. Por lo tanto, el proceso de
aprendizaje se enfoca en los conceptos primarios, no en hechos aislados.
3. Para enseñar bien, debemos entender los modelos mentales que los
estudiantes utilizan para percibir el mundo y las presunciones que ellos
hacen para apoyar dichos modelos.
4. El propósito del aprendizaje, es para un individuo, el construir su propio
significado, no sólo memorizar las contestaciones “correctas” y repetir el
significado de otra persona. Como la educación es intrínsicamente
interdisciplinaria, la única forma válida para asegurar el aprendizaje es
hacer del avalúo parte esencial de dicho proceso, asegurando que el
mismo provea a los estudiantes con la información sobre la calidad de su
aprendizaje.
5. La evaluación debe servir como una herramienta de auto-análisis.
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Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
6. Proveer herramientas y ambientes que ayuden a los estudiantes a
interpretar las múltiples perspectivas que existen en el mundo.
7. El aprendizaje debe ser controlado internamente y analizado por el
estudiante.
ITHM 306 Casino Operations 9
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Study Guide Course Title Casino Operations
Code ITHM 306
Time Length Five Weeks or as applicable Pre-requisite ITHM 102
Description
An inside look at the gaming industry. Topics include staffing, types of operations,
security, entertainment, and economic impact. The course will use the Internet
among others research tools, the Email as means of communication and MS Word
and Excel for papers and projects.
General Objectives 1. Identify significant events that led to legalization of gambling and explain why.
2. Name those individuals whose contributions have had a profound impact on
the gaming industry and explain why.
3. Describe the regulatory control of Nevada, New Jersey, and Native American
gaming.
4. Calculate table game drop, win, and hold and the applicable gaming taxes.
5. Outline the mechanics of Title 31 of the Bank Secrecy Act and how it affects
gaming.
6. Describe the organizational structure of the casino and understand the job
responsibilities of each position.
7. Detail the operation of cage, credit, and collections.
8. Describe the process of granting casino credit.
9. Be able to evaluate casino floor space based on profit contribution.
10. Calculate the casino’s theoretical advantage for the most popular table
games.
11. Identify the elements of an effective player rating system.
12. Understand the value and limitations of table game hold as a management
tool and describe how it can best be utilized.
Texts and Resources Kilby, J. & Fox, J. (2004). Casino Operations Managment. John Wiley & Sons, Inc.
ISBN:0-471-16390-2
ITHM 306 Casino Operations 10
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
References and Supplementary Materials Magazines Casinos De Latino América
Casino
Casino Slots Evaluation Exam #1 15%
Exam #2 15%
Participation 30%
Final Project 25%
Final Presentation 15%
Total 100%
ITHM 306 Casino Operations 11
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Description of course policies 1. Attendance at all class sessions is mandatory. If the Facilitator excuses an
absence, the student must make up for all presentations, papers, or other
assignments due on the date of the absence. The Facilitator will have the final
decision on approval of absences. He/she reserves the right to accept or
reject assignments past due, and to adjust the student’s grade accordingly.
2. Oral presentations and special activities cannot be remade. If the student
provides a valid and verifiable excuse (Ex. medical or from a court), he/she
will be summoned for a written test on the activity in which he/she did not
attend.
3. The course is conducted in an accelerated format and requires that students
prepare in advance for each workshop according to the course module. Each
workshop requires at least ten hours of preparation.
4. It is expected that all written work will be solely that of the student and should
not be plagiarized. That is, the student must be the author of all work
submitted. All quoted or paraphrased material must be properly cited, with
credit given to its author or publisher. It should be noted that plagiarized
writings are easily detectable and students should not risk losing credit for
material that is clearly not their own.
5. If the Facilitator makes changes to the study guide, such changes should be
discussed with the students during the first workshop. Changes agreed upon
should be indicated in writing and given to the students and to the program
administrator.
6. The facilitator will establish the means and way of contact with the students.
7. The use of cellular phones is prohibited during sessions.
8. Children or family members are not allowed to the classrooms.
9. Workshops will be facilitated in English and Spanish in alternate days, in
keeping with the format established in this module. Students may interact
and ask questions in the language of their preference, but generally it is
expected that they use the language of the specific assignment. Each course
will have an equal balance of Spanish and English usage.
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Universidad del Este, Universidad Metropolitana, Universidad del Turabo
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10. All students are subject to the policies regarding behavior in the university
community established by the institution and in this course.
11. In group works, except under exceptional circumstances, it will be considered
that all the members of the group perform work and thus they will be
evaluated equally.
12. The written works and assignments will be turned on that assigned date in
their entirety.
Note: If for any reason you can not access the URL’s presented in the module, do not limit your investigation. There are many search engines you can use for your search. Here are some of them:
• www.google.com
• www.Altavista.com
• www.AskJeeves.com
• www.Excite.com
• www.Pregunta.com
• www.Findarticles.com The facilitator may make changes and add additional web resources if deemed necessary.
ITHM 306 Casino Operations 13
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Teaching Philosophy and Methodology This course is grounded in the learning theory of Constructivism. Constructivism
is a philosophy of learning founded on the premise that, by reflecting on our
experiences, we construct our own understanding of the world in which we live.
Each of us generates our own “rules” and “mental models,” which we use to
make sense of our experiences. Learning, therefore, is simply the process of
adjusting our mental models to accommodate new experiences. As teachers, our
focus is on making connections between facts and fostering new understanding in
students. We will also attempt to tailor our teaching strategies to student responses
and encourage students to analyze, interpret and predict information.
There are several guiding principles of constructivism:
1. Learning is a search for meaning. Therefore, learning must start with the
issues around which students are actively trying to construct meaning.
2. Meaning requires understanding wholes as well as parts. And parts must be
understood in the context of wholes. Therefore, the learning process focuses
on primary concepts, not isolated facts.
3. In order to teach well, we must understand the mental models that students
use to perceive the world and the assumptions they make to support those
models.
4. The purpose of learning is for an individual to construct his or her own
meaning, not just memorize the "right" answers and regurgitate someone
else's meaning. Since education is inherently interdisciplinary, the only
valuable way to measure learning is to make the assessment part of the
learning process, ensuring it provides students with information on the quality
of their learning.
5. Evaluation should serve as a self-analysis tool.
6. Provide tools and environments that help learners interpret the multiple
perspectives of the world.
7. Learning should be internally controlled and mediated by the learner.
ITHM 306 Casino Operations 14
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Workshop One Specific Objectives At the end of this workshop, the student should:
1. Be able to list the reasons Nevada Legislators saw fit to legalize gambling
and why.
2. Be able to compute Nevada and New Jersey gaming taxes.
3. Explain the purpose of “Internal Controls” and differentiate between the New
Jersey and Nevada models.
4. Explain what was the Bull Pen Casino and what made it different.
5. List at least three of the activities or interests, other than gaming, that made
Howard Hughes a well-known figure in the U.S.
6. Explain how his entry into the gambling industry proved beneficial.
7. Demonstrate how a casino is organized depending on the facilities and
games offered.
URLs http://www.casinocustomerservice.com/ (Casino Customer Service) http://www.worldcasinodirectory.com/ (Casino Directory) http://www.americancasinoguide.com/ (Casino Guide) http://www.gamingfloor.com/ (Casino Industry News)
Assignments before Workshop I 1. Read Chapters 1-2-3-4 form Casino Operations Management by Jim Kilby
and Jim Fox.
2. Research Assignment. Do an Internet search for at least 5 casinos in the
state of Florida. Provide their location, services, table games, name of the
operator, name of the owner and date that was established. This should be
no longer than 7 pages. All work must be typed in font Arial size 12. All
papers must include a cover page and table of content. This work is due at
the beginning of Workshop #1. At the end of your paper you must include a
one-page conclusion comparing all 5 facilities.
3. Research Assignment #2. Do an Internet search using monster.com or
casinocarreers.com and look for 5 different job openings in the casino
industry (nation wide). Provide a detail comparison of all the different
requirements for the different positions available and their location. Write a
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Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
summary expressing what position should be more suitable for you and why.
Your work should not exceed 6 pages typed. All work must be typed in font
Arial size 12. All papers must include a cover page and table of content.
Activities
1. Breaking the Ice: “The 30-Second Monologue” This activity is designed to
get the class acquainted and to meet all the students. All students will present
to class the student sitting next to them in class. See Appendix A (15 minutes)
2. Class Activity: “Expectations of the Course vs. Your Expectations”. Introduction to the course: class module, examinations, homework and
portfolio. See Appendix B. (20 minutes)
3. Final Project and Presentation: Guidelines and Purpose. (Appendix C, D)
(15 minutes)
4. Class Lecture: History of the Gaming Industry in the United States. The
Professor will discuss the Nevada and Atlantic City areas and how they
became the most popular gaming destinations in the USA. (35 minutes)
5. Class Lecture and debate: Casino Controls and Licensing During this time
the professor will present to the class the different controls for the gaming
industry. Later the students will debate about the regulations and legislation
governing the casinos for Las Vegas, Atlantic City and Puerto Rico. The
debate will be moderated by the professor (45 minutes)
6. Break (10 Minutes)
7. Group Exercise: How to create a spreadsheet to calculate estimated taxes? The professor will divide the class in groups of 4 students. The
professor will assign a gaming region to each group. Each group will be
assigned a scenario to calculate the gaming taxes. Each Group will discuss
their findings. (45 Minutes)
ITHM 306 Casino Operations 16
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
8. Class Lecture: Casino Organizational Structure. The professor will lecture
on the topic of staffing. Class Exercise on how to determine the staffing needs
for the different areas of the casino (40 Minutes)
9. Workshop #1: Reviews. “No-Test Test” Discussion of new terms and
concepts learned in class. See Appendix. (10 Minutes)
10. Workshop #2 Homework discussion. (5 minutes)
ITHM 306 Casino Operations 17
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Taller Dos Objetivos Específicos Al finalizar el Taller, el estudiante debe:
1. Debe conocer las funciones del Casino Cage.
2. Explicar como utilizar la disponibilidad de crédito como estrategia para
aumentar los ingresos 3. Describir el proceso de cobro, y como se manejan las cuentas sin pagar. 4. Diferenciar los distintos tipos de traga monedas (Slots Machines). 5. Calcular el Slot Win. 6. Conocer como se juegan los diferentes juegos de mesa. 7. Determinar cuanto pagan los diferentes juegos de mesa y cual es su
probalidad. Direcciones Electrónicas http://www.hitorstand.net/ (Black Jack Demo) http://www.gamblinglicenses.com/ ( Gaming Licenses) http://www.bjmath.com/bjmath/feature.htm (Research on Casino Math) http://www.gamingfloor.com/ (Casino Industry News) http://hometown.aol.com/punterpress/links.html (on-line Gambling) http://www.casinocity.com/krigman/ Casino Articles http://www.americancasinoguide.com/ (Casino Guide) http://www-personal.umich.edu/~dronis/statfaq.htm (Casino Stats) http://gambling.com/ (Casino News)
Tareas a realizar antes del Taller Dos 1. Leer los capítulos 6,7,8 del libro de texto Casino Operations by Jim Kilby.
2. Visite el site: http://www. www.desertdollarcasino.com y haga un download
del programa Casino On Net. Este programa se puede utilizar libre de costo
para practicar los diferentes juego que hay en un casino. Utilice el programa
para ver los premios que pagan los distinto juegos.
3. Internet Gaming. Visite el website http://www.gamblinglicenses.com y
busque 3 artículos sobre legislación de “On-line Casinos”. Analice estos
artículos y discuta como este desarrollo puede impactar la industria de
Casinos en los Estado Unidos.
ITHM 306 Casino Operations 18
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Actividades 1. Take Home Exam #1:El profesor distribuirá el primer examen (5 minutos).
a) Para entregar:_________________ al comienzo de clase.
b) Todas las respuestas deben ser escritas utilizando (MS Word)
c) El Primer examen cubrirá los capítulos 1,2,3,4, 5, 6 ,7 y 8 del libro
Casino Operations.
2. Actividad #1: El profesor presentara sobre el área del “cage” y cuales son
sus funciones. (20 Minutos)
3. Actividad #2: El profesor discutirá el procedimiento de otorgar crédito aun
cliente y las implicaciones que conlleva. El procedimiento de cómo recaudar
cuentas será discutido. (Duración 30 minutos)
4. Actividad #3: El noticiario: Maquinas de Tragamonedas. Trabajo en grupos.
El profesora dividirá las clase en 3 grupos y cada grupo presentara una de
las categorías de maquinas traga monedas. El ejercicio pretende que cada
grupo presente el tipo de maquina asignada en forma de noticia para
demostrar lo entretenida que seria esa maquina en particular para los
clientes del casino. (30 minutos).
5. Actividad #4: Presentación del profesor sobre la configuración de maquina
en el casino. Luego de la presentación el profesor asignara un esquema de
un casino para que los estudiantes organicen las maquina y luego expliquen
porque seleccionaron esa distribución. (20 minutos)
6. Actividad #5: Como determinar el “Slot Win”. El profesor explicara los
terminos de Drop, Jackpots, Fills, y Progressive Accrual. Luego presentara
ejemplos para calcular el “Slot Win” (20 minutos)
7. Receso (10 minutos)
8. Actividad #6:Discusión sobre la asignación Internet Gaming. El profesor
llevara a cabo un debate sobre este tema. Los estudiantes deberán exponer
los puntos y explicar su punto de vista con respecto a estos casinos
cibernéticos y su impacto a la industria de casinos en Estado Unidos. (25
minutos)
9. Actividad #5: Presentación por el profesor sobre los distintos juegos de
mesa y su origen. (30 minutos).
ITHM 306 Casino Operations 19
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
10. Actividad #6: Como calcular el pago de premios. El profesor dividirá la clase
en grupos. A cada grupo se le asignara uno de los siguientes juegos: Dice,
Roulette, Blackjack, Baccarat, Keno, Caribbean Stud, Let it Ride o Pai Gow
Poker con una serie de escenarios para que los grupos determinen las
cantidades a pagar. Cada grupo discutiura sus resultados con en resto de la
clase. (25 minutos)
11. Repaso Clase #2. “No-Test Test” Discusión de nuevos conceptos
aprendidos en clase. (Appendix) (10 minutos)
12. Explicación de las tareas para el próximo taller. (5 minutos)
ITHM 306 Casino Operations 20
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Workshop Three
Specific Objectives At the end of this workshop, the student should:
1. Determine the Table Win.
2. Prepare a floor plan for a casino based on revenue maximization.
3. Explain why casinos use markers.
4. Perform a Chips Inventory.
5. Explain the different accounting procedures for casino operations.
6. Understand the importance of casino security.
URLs
www.harrahs.com Harrah’s Hotels
www.circuscircus.com Circus Circus Hotel
www.themirage.com The Mirage Hotel
www.mgmgrand.com MGM Grand Hotel & Casino
http://www.igt.co.nz/ International Game Technology Assignments before Workshop III
1. Read Chapters 9, 10 from Casino Operations Management.
2. Understanding the operations, strategies and corporate cultures of the major
American gaming companies: Harrah’s, Circus Circus, Mirage, Hilton, MGM,
ITT Sheraton, International Game Technology, Gtech, Trump, Hard Rock,
Harvey’s, the Boyd Group. The professor will assign different companies to
the students and they will research the web to complete their assignment.
This work counts towards class participation.
Activities 1. Exam #1 due at beginning of the class. The professor will discuss the exam.
(10 minutes)
2. Lecture on Table Game Operations and Procedures. (40 minutes)
3. Group Exercise: Floor Layout. The professor will assign 4 different layouts
with the different games that will be available at a casino, and the students
will arrange the machines and tables in the most effective way to increase
revenues. (25 minutes)
4. Movie: High Roller's Vegas (ASIN: 0784015058) (50 minutes)
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Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
5. Movie Discussion. (10 minutes)
6. Break (5minutes)
7. Cheating Las Vegas (2000) (ASIN: B00004STIW) (60 minutes)
8. Movie Discussion. (10 minutes) 9. Class Discussion: Corporate Culture of top Casino Companies in the United
States. (20 Minutes)
10. Class 3 Reviews. “No-Test Test” Discussion of new terms and concepts
learned in class. (Appendix) (5 Minutes)
11. Class 4 homework discussions. (5 minutes)
ITHM 306 Casino Operations 22
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Taller Cuatro Objetivos Específicos Al finalizar el Taller, el estudiante debe:
1. Describir la importancia de un buen plan de mercadeo para mantener la
ventaja competitiva en la industria de casinos.
2. Calcular los costos del match play y nonnegotiables.
3. Evaluar las ventajas y desventajas de utilizar match play y nonnegotiables
para promover un casino.
4. Calcular los costos de ‘rebates’.
5. Explicar el impacto que tiene modificar las reglas de algunos juegos
(blackjack, roulette, baccarat, craps) y su propósito.
6. Explicar los impactos económicos que tienen para un destino turístico los
casinos.
Tareas a realizar antes del Taller Cuatro 1. Completar Problemas Casino Match Play #1 y #2 Anejo E.
2. Leer Capítulos 12-13-14-15 Casino Operations.
3. Coordinar últimos detalles para el trabajo en grupo.
Actividades 1. Take Home Exam #2:El profesor distribuirá el primer examen (5 minutos).
a. Para entregar:_________________ al comienzo de clase.
b. Todas las respuestas deben ser escritas utilizando (MS Word)El
Primer examen cubrirá los capítulos 9-10-12-13-14-15 del libro Casino
Operations
2. Guest Speaker: Florida Gamming Laws. (60 minutes)
3. Receso (5 minutos)
4. Discusión Asignación taller #4. Match Play (30 Minutes)
5. Presentación del profesor sobre “Player Rating Systems”. (20 minutos)
6. Presentación del profesor: ‘Player Comps‘. Presentación sobre como evaluar
un cliente del casino dependiendo de su limite de crédito y cantidades
apostadas. (20 minutos)
ITHM 306 Casino Operations 23
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
7. Presentación del profesor sobre las tácticas más comunes que se utilizan
para cambiar las reglas de diferentes juegos como estrategia de mercadeo.
(25 minutos)
8. Presentación del profesor como utilizar el ‘hold’ como herramienta gerencial.
(30 minutos).
9. El profesor explicara la diferencia entre el ‘actual win’ y el ‘theorical win’ (30
minutos).
10. Repaso Clase #4. “No-Test Test” Discusión de nuevos conceptos
aprendidos en clase. (Appendix) (10 minutos)
11. Explicación de las tareas para el próximo taller. (5 minutos)
ITHM 306 Casino Operations 24
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Workshop Five Specific Objectives At the end of this workshop, the student should:
1. Organize a plan to attract clients to the casino.
2. Develop strategies for revenue maximization.
3. Understand the importance of Controls.
4. Identify the different services offered by casinos in the United States.
Assignments before Workshop V 1. Complete Exam #2.
2. Finish written project for Workshop V.
3. Coordinate last minute details with your groups to finish power point
presentation for final project.
Activities 1. Oral Presentations. (6 groups - 30 minutes)
2. Break (10 minutes)
3. Discussion of Exam #2 (20 minutes)
4. Course Review. (30 minutes)
5. Course evaluation. (10 minutes)
ITHM 306 Casino Operations 25
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Anejos/Appendix
ITHM 306 Casino Operations 26
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Anejo A/Appendix A
“Expectations of the Course v.s. Your expectations”
Objective: To ensure that the stated objectives of the course are in general concert with those of the participants.
Procedure: Students will write their individual objectives related to the course and then share it with their group and report their findings.
Expectations
ITHM 306 Casino Operations 27
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Anejo B/Appendix B
The 30-second Monologue
Objective:
To allow students to become better acquainted Procedure: Each person will tell the group anything about themselves that describes: Who they are? What they like? What they do? Where they are from? This activity will go on until each person has had a chance for a self-introduction.
ITHM 306 Casino Operations 28
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Anejo C/Appendix C Final Project Guidelines
For you final project the professor will divide the class in groups of 4. Each group will
be assigned a casino and 4 different games. Each group must develop a marketing
plan to promote these games at that particular location. In order to complete the
project students must interview the management team of the assigned property to
understand what clientele visits the casino and what are their needs.
1) All projects should include a detail description of the property, the games that are been promoted, specific objectives of the plan, a budget and the economic impact of the expected outcome. At the end of the project every member must write a conclusion about their learning experience This will be done inividually and must be placed in a separate envelope addressed to the profesor.
2) All projects are due at the beginning of Workshop #5. Before the group
presentations. 3) All projects are to represent the individual work of each group and any
attempt to copy or use other student materials will result in an F for the course.
All projects will be graded using the griten project rubric provided by the professor.
All projects must include: Title Page Table of Contents Introduction Property Description Games Marketing Plan Budget Conclusion Bibliography
ITHM 306 Casino Operations 29
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Anejo D/Appendix D Presentation Guidelines: The objective of this project is to prepare a marketing plan for casino players at the ______________ (Professor will assign the property and the games for each project). This presentation must be very active. Each group needs to demonstrate how they expect to win their customers through a very detail marketing plan and activities. For the presentation students must provide the following information.
1. Name and description of the casino. 2. Description of all the attractions and games. 3. Description of all customer segments. 4. Timetable of daily activities. 5. Photos and brochures or any necessary visual aid that will compliment your
Marketing Plan 6. Budget 7. Expected outcomes
* Note: These are just some guidelines. Remember the scope of the project is very broad and you should research the Casino and the games before arriving to any conclusions to what is appropriate for your customer. A good source of information will be the Internet. All member of the group need to have equal parts during the presentation. All presentation should not exceed 45 minutes.
ITHM 306 Casino Operations 30
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Anejo E/Appendix E Homework Problems Workshop #4 Problem #1 Assumes Match Play With Exchange Determine how much a player would need to bet to create the same effect. Goal: Determine the cost of the offer Assume all coupons must be redeemed on blackjack games with a house advantage of 1.0% Assume one bet comprised of a $3 coupon along with $5 cash is made Assume 6.25% gaming tax rate Coupon face value: $ 3.00 Cash wager $ 5.00 Given the information and guidance above, answer the following question: What is the true cost of the $3.00 match play (after gaming taxes)? _________________________________________________________________________________________________________________________________________________________________________________________________________ Problem #2 If a game has a 3.24% theoretical advantage, and only two events can happen, the house wins or loses, how often does the house win? _________________________________________________________________________________________________________________________________________________________________________________________________________
ITHM 306 Casino Operations 31
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Anejo F/Appendix F
The No-Test Test
Objective: To enable students to summarize the content covered in class.
Procedure: Students will be divided in groups and their task is to identify 3 or 4 of the most important points covered in class and brainstorm a way to help them remember them.
Class Review The No-Test Test
Class #1
ITHM 306 Casino Operations 32
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
The No-Test Test
Objective: To enable students to summarize the content covered in class.
Procedure: Students will be divided in groups and their task is to identify 3 or 4 of the most important points covered in class and brainstorm a way to help them remember them.
Class Review The No-Test Test
Class #2
ITHM 306 Casino Operations 33
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
The No-Test Test
Objective: To enable students to summarize the content covered in class.
Procedure: Students will be divided in groups and their task is to identify 3 or 4 of the most important points covered in class and brainstorm a way to help them remember them.
Class Review The No-Test Test
Class #3
ITHM 306 Casino Operations 34
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
The No-Test Test
Objective: To enable students to summarize the content covered in class.
Procedure: Students will be divided in groups and their task is to identify 3 or 4 of the most important points covered in class and brainstorm a way to help them remember them.
Class Review The No-Test Test
Class #4
ITHM 306 Casino Operations 35
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
The No-Test Test
Objective: To enable students to summarize the content covered in class.
Procedure: Students will be divided in groups and their task is to identify 3 or 4 of the most important points covered in class and brainstorm a way to help them remember them.
Class Review The No-Test Test
Class #5
ITHM 306 Casino Operations 36
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 01-18-05. Manuel A. Rivera Ramirez
Anejo GAppendix G
Teacher Name: _______________________ Course Number _______________Date: _______________________
Subject: __________________Student Name: __________________________________________
Criteriascore x percent
age4 3 2 1 Score Percent
age Total
Attendance / Promptness
Student is always prompt and
regularly attends classes.
Student is late to class once every two weeks and regularly attends
classes
Student is late to class more than once every two
weeks and regularly attends
Student is late to class more than
once a week and/or has poor attendance of
25%
Level Of Engagement In
Class
Student proactively contributes to class
by offering ideas and asking
questions more than once per
Student proactively contributes to class
by offering ideas and asking
questions once per class
Student rarely contributes to class
by offering ideas and asking questions.
Student never contributes to class
by offering ideas and asking questions.
25%
Listening Skills
Student listens when others talk,
both in groups and in class. Student incorporates or builds off of the
Student listens when others talk,
both in groups and in class.
Student does not listen when others talk, both in groups
and in class.
Student does not listen when others talk, both in groups
and in class. Student often
interrupts when
10%
Behavior
Student almost never displays
disruptive behavior during class
Student rarely displays disruptive
behavior during class
Student occasionally
displays disruptive behavior during
Student almost always displays
disruptive behavior during class
20%
Preparation
Student is almost always prepared
for class with assignments and
required class
Student is usually prepared for class with assignments and required class
materials
Student is rarely prepared for class with assignments and required class
materials
Student is almost never prepared for
class with assignments and
required class
20%
Total---->
ISTHM Class Participation
Points Grading