Decoding the DragonIntroducing China to the West

Speakers

Derek WatsonOperations in China

Serial Entrepreneur | Consultant

Peter M C JonesOpportunity Creator | Innovator | Collaborator

Blue Oyster Business Growth

Sino Friendly Business

� We aim to answer Anglo-Sino questions in the following areas:

1.How do Western businesses trade in China?

2.How do smaller Chinese businesses assess:

− Western demand, cultures and tastes?

− Marketing & selling in the West?

− Western approaches to leadership inside and outside the core business?

Decoding the Dragon

� WE can answer UK entrepreneurs who have the following questions:

− How do I find the right partners in China?

− Where am I best setting up?

− How does Chinese law affect international trading?

− What steps are China taking to encourage global trade?

− When are the trade fairs on, and where?

− How do I avoid “family fees” and unexpected costs?

− What immigration rules do I need to address?

− How can I avoid lengthy, costly negotiations?

− Can I find low cost, high quality admin teams in China?

− How do I find manufacturing or purchasing teams in China?

Tracking Western Market Demand

� Questions we can answer for Chinese businesses:

− Assessing Western demand, cultures and tastes� How do Chinese SMEs cheaply assess Western demand?

� How can buying trends be monitored and highlighted?

� How can significant market opportunities be exploited?

� What products help SMEs with online data mining?

� How do Chinese corporates “bootstrap” to save costs?

� How is the entrepreneurial spirit permeating UK SMEs?

� Why are UK SMEs becoming ever more influential?

� Which online communities are gearing to act as supply chains?

� How does China harness the Tier 1 Enterprise rules for UK trading arms?

Marketing & Selling to the West

� Questions we can answer for Chinese businesses:

− Marketing & selling to the West� How do Chinese SMEs find trusted trading partners?

� How do Chinese business people understand evolving Western culture to sell effectively?

� What are the trading & cultural differences between US & UK markets?

� How do we take advantage of the growth in Western markets of mobile trade?

� What are the big mistakes to avoid when exhibiting in the West?

� How do we overcome the West's poor language skills?

� How do we align with Western business folk and their business vision and mission?

� How important to the West are business ethics?

Aligning with Western Team Leadership Styles

� Questions we can answer for Chinese businesses:

− Western approaches to leading in-house & virtual teams, and in the wider geographic community – important for cultural alignment

� How good is the West at motivating independently minded staff or suppliers?

� Why is the West evolving towards virtual teams, and much wider corporate involvement in local communities?

� How do leadership styles in the West differ and vary?

� Why are leadership skills key to being effective in business in Western economies?

� How is the West evolving in terms of corporate team recruitment and development programmes?

� What changes does the West still need in terms of educating & empowering it's populus with business skills?

� Why is listening becoming ever more popular as a leadership skill in the West?