Brazil2010

BRAZIL

• Developing country

• 8.514.876,599 km2

• 27 states

• 5564 cities

• 190 000 000 people

• 75% of the population is

catholic

• GNP aprox 2 trillion dollars

SINCEP

• Cemeteries and Cremation Association

• 10 years as a National Association

• 75 companies are associated

• Most of the enterprises are family owned

• Funeral Industry earns USD 3,5 Bi/year

• No formal education needed, just for

embalmers

• Sincep has a trainning center

• Cremations is a new culture

• 98% burial vs 2% cremation

• 35 crematoriums only one is

government owened

• Average cost for funeral service: USD

1,000

• Average cost for cremation: USD 1,500

• Average cost for burial: USD 3,000

SÃO PAULO

• Most cosmopolitan city of the country

• 11.000.000 people

• Most of the multinational companies are located in São Paulo

• São Paulo has received immigrants from the whole world to solve a problem of employment shortage therefore it is the biggest italian city of the world, also the biggest japanese city out of Japan, the third Libanese city out of Lebanon, the biggest portuguese city out of Portugal and the biggest spanish city out of Spain MULTICULTURAL CITY

• Brazil has the fastest growing fleet of helicopters and São Paulo has the third largest helicopters traffic in the world

• OVERVIEW– 38 years– 2 Cemeteries– 1 Crematorium– 3 Funeral Homes– 2 Preneed Companies– After Care

PRIMAVERAS

• CEMETERY

– 2 Lawn Cemeteries

– 40 000 m² each

– 4 funeral rooms

– 90 burials/month

– 40.000 buried

– Capacity for 20.000 vaults

– On the “All Soul’s Day” we

usually have 30 000

visitors

– Flower shop and

convenience store

PRIMAVERAS

PRIMAVERAS

• CREMATORIUM– 6 years– 25 cremations/month– 1.000 cremated– Most played song: Amigos Para Siempre– Cremation cost: USD 1,000– Cerimonies 24hs a day– On line transmission through the web

PRIMAVERAS

• FUNERAL HOME– 20 years– 60 services/month– 6 hearses– Average cost: USD 1,500

• BOSQUE DA ESPERANÇA– 22 years– 500 000 m²– 8 funeral rooms– 250 burials/month– 25 000 beried– Capacity for 120 000 vaults– On the– “All Soul’s Day” they usually have 35 000 visitors

BOSQUE DA ESPERANÇA

http://www.bosqueesperanca.com.br/index.php

PARQUE RENASCER

• PARQUE RENASCERCemetery and Crematorium

- 10 years- 182 000 m²- 4 funeral rooms- 150 burials/month- 3500 beried

• Capacity for 45 000 vaults

• On the “All Soul’s Day” they usually have 12 000 visitors

• Crematorium– 60

cremations/month– 6000 cremated

FUNERAL HOME OVERVIEW

EXPECTATIONS

Innovation

Sales

Green Funeral

Preneed

Tributes

Aftercare

Funeral processes

Cultural habits

Technology

Internet

Social Media

NFDA’s and CANA services

IT Management softwares

TRAINNING PROGRAM

January 2011

12 – 14 Las Vegas• Sales

Convention ICCFA

16 – 22 Milwaukee• Meeting with

NFDA boarding

23 – 29 San Francisco• Mortuary

College

30 – Feb 5th Los Angeles• Visits