Simple Slide Design and Data Visualization Crash Course
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Transcript of Simple Slide Design and Data Visualization Crash Course
Simple Slide Design + Visual Encodings for Data VizESC the City NYC Founding Members Lightning Talk
http://www.escapethecity.org/nyc
Agenda• Reading versus presentation slides • Key design tips for presentation slides• Key content tips for presentation slides• A quick note on reading slides• Data visualization definition• A crash course in visual encodings • Resources
Decide Your PurposeAre you presenting your slides or do you expect people to read them?
Deck VariantsPresentation slides are a speaking aid Reading decks are designed to be consumed alone https://hbr.org/ideacast/2015/11/slide-deck-presentations-dont-have-to-be-terrible.html
Presentation Deck Design Tips
http://www.slideshare.net/slidecomet/great-presentations-are-like-ads
Avoid Themes Like the Plague
Go beyond standardized font schemes or themes in Keynote or Officehttp://www.slideshare.net/edahn/10-tips-for-making-beautiful-slideshow-presentations-9210564/17
Quick DesignPick five theme colors
Three fontstitle, body copy, accents
http://www.slideshare.net/edahn/10-tips-for-making-beautiful-slideshow-presentations-9210564/17
Four basic layouts Transitions Image slides Text slides Mixed slides
Make It EasyLearn to use tools and resources
Office Styling Templates
Keynote Styling Templates
Last Word On Design
Show restraintDon’t distract from content
http://www.quiethorizon.com/2013/12/the-virtue-of-restraint.html
Presentation Content Tips
And then let’s not get crazy
http://sd.keepcalm-o-matic.co.uk/i/content-is-king-context-is-queen-.png
Define and Sketch First
1) Find the purpose2) Have empathy 3) Storyboard and outline first
http://i2.wp.com/ianmckendrick.com/wp-content/uploads/2011/04/powerpoint-storyboard-template.jpg
Image TipsIcons as a way to demonstrate concepts
Google image is your hustle friend
Use Stock Photos wisely
https://www.colourbox.com/image/white-weather-icons-with-black-background-image-10881867
Keep Slides FriendlySource your content
15 words or less
Appendices are your friend
White space is your friendhttps://5thcolor.wordpress.com/tag/white-space/
Last Word On Content
Show restraintIdeally one idea and one minute per slide
http://www.quiethorizon.com/2013/12/the-virtue-of-restraint.html
HBR on Reading SlidesSo I find some of my most compelling slides to be one beautiful photograph
that may have no words on it at all.
Clearly, that doesn’t mean a lot to someone if they’re reading it on their own.
So my version of what we call the reading deck is pretty much the same as the presentation deck, except at the bottom it can have
two, three, four, even five lines of copy at the bottom. That the reader would sit and literally just
read those sentences.https://hbr.org/ideacast/2015/11/slide-deck-presentations-dont-have-to-be-terrible.html
A Quick Note on Reading Slides
Show restraintThe added content should serve more as annotations than a novel
http://www.quiethorizon.com/2013/12/the-virtue-of-restraint.html
Data Visualization Crash Course
https://kimoquaintance.files.wordpress.com/2011/08/screen-shot-2011-08-16-at-6-04-54-pm.png
What is Data Visualization?
Mapping data to pictures that convey a story accurately
http://www.ibm.com/design/assets/language/images/framework/visual/color/Color_Assets_chart.svg
Data Visualization for SlidesDefine, decode, and find narrative in your data
Make the reader take minimal effort
Source properly and don’t distort
http://www.pewinternet.org/2016/08/15/social-media-conversations-about-race/
Visual Encodings
https://www.udacity.com/course/data-visualization-and-d3js--ud507
Pick the right tool and chart for what you’re trying to convey *This might not what looks most cool or sexy
Chart Types & Visual Encodings
https://www.udacity.com/course/data-visualization-and-d3js--ud507
Storytelling above all
https://www.udacity.com/course/data-visualization-and-d3js--ud507
*Don’t be afraid to break the rules
Summary & Last Words Know what you’re trying to communicate Find system and purpose that works for you
Customization is key for design Don’t force your audience to think Study visuals and presentations Take advantage of free resources Hustle
Thank You
AppendicesGo here
What is Data Visualization?Continued• Data viz is about conveying a story with as little words a
s possible• Use color size, shape, and other visual
encodings to convey info and insight to reader with storytelling and narrative elements.• Mapping data to visuals• Turning numbers into pictures and stories • Helps people explore and understand the data • Good data viz = aha moments!
Data Types • Types of Data
• Numeric/Quantitative Data: Any data where data points are exact numbers, have meaning as measurement (eg. height and weight) or a count (number of hits)• Discrete: distinct values (home runs - e.g. only whole numbers)• Continuous: any value in a rank (fall anywhere between a range, like a batting average,
income))• Categorical/Nominal Data
• Represents characteristics (eg. position, hometown, team)• Can take numerical scales, but they don’t have mathematical meaning (e.g. 1 and 2 in
basketball, you can’t add them together or take average)• Ordinal Data
• Categories with some order or ranking (power ratings, 1 to 5 stars for a movie)• Time Series Data
• Data collected via repeated measurements over time (avg number of home run/player over many years)
• Some implied ordering
Chart Types• bar chart: highlights individual values, supports comparisons, can show
rankings or deviations• boxplot: shows distributions and quantiles, especially useful for comparisons• pie chart: shows part-to-whole relationship and best suited for one category,
poor for making comparisons• stacked bar: shows part-to-whole relationship and best suited for showing
composition within categories and totals • bubble chart: shows how three or more sets of values vary, shows correlation• line chart: shows overall changes and patterns, usually over spaced intervals of
time• map: values are encoded on physical locations and patterns may be drawn by
comparing locations• scatterplot: shows how two pairs of values vary, shows correlation
Resources Slide Design and Presentation10 Tips for Making Beautiful Slide Show PresentationsDo Your Slides Pass the Glance TestSlide Design for DevelopersSlide Deck Presentations Don’t Have to Be TerribleGuy Kawasaki's 10-20-30 Rule for PresentationsHow Can I Make My PowerPoint Presentations Amazing?How to Give a Killer Presentation
Resources Some Favorite Slide ExamplesFrog Design’s SlidesDisplaying DataWhat Would Steve Do? 10 Lessons from the World's Most Captivating PresentersThe best stats you’ve ever seenCrap. The Content Marketing Deluge.Sponsorship trends for 2014
Resources Finding Colors, Style Schemes, etc.:COLOURlovers: Color Trends + PaletteAdobe Color WheelPalettonColor HunterFlat Icon
Resources Data Visualization Books• Data Points and Visualize This by Nathan Yau of FlowingData.com• The Functional Art by Alberto Cairo• Wall Street Journal Guide to Information Graphics• The Visual Display of Quantitative Information by Edward Tufte
Presenting DataDisplaying DataData Visualization 101: How to Design Charts and GraphsFrom Data to Visualization, what happens in between?Data Journalism Handbook
Resources Learning Data VisualizationPerceptual Edge Whitepapers8 Basics of Data InterpretationOpenVisConf Videos Data Stories
Viz ExamplesDataIsBeautifulPew Research CenterFiveThirtyEight