Simon communities swot analysis
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• National network with regional
and local structures - We are one
voice and we are many voices.
• Consistent messaging with
national spokesperson.
• Flexible and adaptable.
• Link to Simon Week existing
week-long awareness campaign
in its sixth year.
• Planned engagement and
sequence of activities.
• Limited budget.
• Not sufficient planning time,
rushed at the end.
• Challenge for the communities
to push a campaign with the
ongoing pressures of
delivering direct services.
• Not all communities
experienced in use of social
media.
• Limited human resources to
maximise opportunities as
campaign evolved.
• Hugely positive feedback from
the general public.
• Successful use of social media,
this can be enhanced.
• Easy for people to engage,
tangible ask, people respond to
human stories.
• Breaking down barriers and
stigma - this could be you, your
family member, your friend.
• Strength of the brand and
reputation.
• Pre-budget period busy and
increasingly competitive space.
• Challenge to get minority issues
on political agenda.
• Challenge to get minority issues
on media agenda in a meaningful
way – push back against focus on
just one woman’s story - yet can
be a gateway to access.
• People stories not always easy to
access.
• Resources, difficult to commit
resources when budgets are being
cut and services at capacity.
Workshop D: Home for Good - Simon Communities of Ireland