Digi-pack – Website home pageHere is Charli XCX’s website home page and latest album cover. There is no correlation of colour schemes between the website and the album, this conforms to the alternative indie genre in that the people within the genre don’t conform to societies expectations. Also, it shows the artist as being carefree. The artists homepage is also set out like a blog, where she can post images and videos of her life, music and any updates. The use of a blog-like homepage makes it look like the audience has an insight into the artists life, also its like a diary that keep them up to date. It also makes them seem like average people, without fame, showing that they don’t think they’re above everyone. Alternative artists album covers are also often very simplistic or symbolic - the audience has to look for the meaning in the image rather than it being given to them.

AudienceCharli XCX would target an active alternative audience - this would be due to the music style and how it is quite diverse. One of her very popular songs that a lot of people would be familiar with “Boom clap” was about to draw in a different audience because it featured in a very popular teen film, The fault in our stars. I think, with the genre of music she is apart of, her main target would be a younger generation of an age range of 14-25. This is due to the fact that this age is roughly when people start to adventure and look out for different types of music they may like. Charli XCX herself describes her music genre as “pop with a punk energy”.

Because Charli XCX is similar to La Roux, the type of audience she targets will be similar. However, La Roux has been recognised in the music industry since 2006, so she will have a slightly older audience that may still consider her a good artist as well as new fans.

With being a new rising artist, Charli XCX is very popular in the news and anything she does is recorded. She is well known for being out spoken, repelling the ‘norm’ and having a carefree attitude. This is different to La Roux. She is well reserved and with being in the business for so long, she isn’t very popular in the news, unless she’s recently done an interview. Also, she has only recently just released some new music after 5 years. She has also split up with her musical partner and is pursuing a career on her own.