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SIME DARBY MOTORS August 2018
Sells more than 80,000 vehicles a year
Partnership with BMW goes back 46 years from 1972
Represents 31 brands in the Asia Pacific region
The world’s second largest BMW dealer
First distribution business began more than
30 years ago
www.simedarbymotors.com | Information as at 13 November 2014.
Thailand - BMW - Ford - Mazda
Taiwan - KIA
China - BMW - MINI - Rolls-Royce - Lamborghini - McLaren
Hong Kong - BMW - MINI - Rolls-Royce - Peugeot - Suzuki - Mitsubishi - Mitsubishi Fuso - JAC
Macau - BMW - MINI - Rolls-Royce - Peugeot - Suzuki - Mitsubishi - JAC - Mitsubishi Fuso
New Zealand - BMW - Porsche - Volkswagen - Ferrari - Hino - Audi - Nissan - Mack - Volvo Trucks - UD Trucks - Renault Trucks
Malaysia - BMW - MINI - Ford - Porsche - Land Rover - Jaguar - Hyundai - Hertz - Thrifty
Australia - BMW - MINI - Ferrari - Porsche - Fiat - Alfa Romeo - Volvo - Corefleet
Singapore - BMW - Peugeot - Ford - Hertz - Thrifty
Porsche 911 GT2 RS
Sime Darby Motors is the automotive arm of Sime Darby Berhad and is involved in the retail, distribution, assembly and rental businesses. It has presence in 9 countries and teritories across the Asia Pacific region.
SIME DARBY MOTORS
Sime Darby Motors’ first assembly plant was the Associated Motors Industries (AMI) plant in Selangor, Malaysia in 1982, assembling BMW and Land Rover vehicles. In 2004, Sime Darby Motors acquired the Inokom assembly plant in Kedah, Malaysia, assembling various Hyundai passenger and commercial vehicles. In 2008, assembly operations for BMW and Land Rover were relocated to Inokom. The MINI and Mazda brands were added in 2011. In 2018, Sime Darby Motors launched the Sime Darby Auto Engineering (SDAE) Engine Assembly facility. The engine assembly facility supports BMW Group Malaysia’s growing demand for locally assembled vehicles with the newest capabilities in engine assembly technology. Assembly materials are sourced from respective principals overseas as well as locally, catering for both the domestic and export markets. Inokom’s current capacity is 38,000 vehicles while SDAE’s current capacity is 10,000 engines per annum. Utilising 51% of a 200-acre site, the two plants has the potential to expand its production facility and is poised to meet increasing demand from the Asia Pacific region.
Sime Darby Motors serves as a bridge between its principals and customers through its extensive networks in the markets it operates in.
Its first distribution business began more than 30 years ago through the distribution of Ford vehicles. It now imports and distributes, among others, BMW, MINI, Rolls-Royce, Ford, Land Rover, Hyundai, Porsche, Suzuki and Mitsubishi passenger vehicles in the Asia Pacific region.
Sime Darby Motors’ retail operations offer a wide range of vehicles from broad appeal market brands to luxury cars, as well as commercial vehicles. Some of the brands represented by Sime Darby Motors include BMW, MINI, Roll-Royce, Porsche, Hyundai, Ford and Land Rover.
Sime Darby Motors is focused on selling quality products supported by excellent after sales services.
Its retail operations feature some of the best and latest state of the art facilities in the region. Showrooms and service centres throughout the 10 countries are designed to offer customers comfort and experience second to none.
Sime Darby Motors’ foray into the Australasia market began in 1998 with the acquisition of Continental Car Services Ltd, a multi-franchise dealership based in Auckland, New Zealand.
Recent collaborations were formed with Kia in Taiwan, Jaguar in Malaysia and Porsche, BMW, Mini, Ferrari, Alfa Romeo, Fiat and most recently, Volvo in Australia.
In the commercial vehicle sector, Sime Darby Motors imports and distributes the Hino, UD Trucks, Mitsubishi Fuso and Mack brands, among others.
RETAIL & ASSEMBLY
DISTRIBUTION & IMPORT
Hong Kong Macau
New Zealand Australia
Hong Kong Macau
China Hong Kong
Malaysia Singapore Thailand
Hong Kong Macau
Hong Kong Macau
New Zealand New ZealandNew ZealandNew Zealand New Zealand New ZealandNew Zealand Australia
Hong Kong Macau
Singapore Hong Kong
Australia Australia Australia AustraliaNew Zealand Hong Kong Macau
BRANDS WE REPRESENT
ANDREW BASHAM Managing Director, Sime Darby Motors
AGE 52 INDUSTRY EXPERIENCE 24
Andrew Basham joined Sime Darby Berhad on 1 February 2018 with more than 23 years of extensive experience in management, business development and operations for leading brands in the automotive industry globally.
He started his career in audit and accounting with PriceWaterhouse Australia before moving to distribution/logistics and later assumed senior executive management roles in various automotive companies. He has a Bachelor of Economics from the University of Adelaide, South Australia and is a member of the Institute of Chartered Accountants, Australia.
DENNIS HO Managing Director - Malaysia, Thailand & Taiwan, Sime Darby Motors
AGE 52 INDUSTRY EXPERIENCE 27
Dennis Ho was appointed the Chief Operating Officer of Hyundai Sime Darby Motors Sdn Bhd in June 2007, and was tasked to build the Hyundai brand. He was later appointed the Managing Director of the same company in December 2007.
Dennis was later promoted to Managing Director for Sime Darby Motors’ Malaysian operations in February 2012, and was given the additional responsibility of introducing the Kia brand to the Taiwan market. He assumed his present position in November 2013 to oversee the Malaysian, Thailand and Taiwanese markets for Sime Darby Motors.
GARY WONG Managing Director - China, Hong Kong & Macau, Sime Darby Motors
AGE 54 INDUSTRY EXPERIENCE 18
Gary Wong has been the Managing Director of Sime Darby Motors China, Hong Kong and Macau markets since July 2017. Gary started his career with Sime Darby China Limited, Hong Kong in June 2000, as an Operation Manager (Automotive Division) and was promoted as the Regional General Manager in 2001 for the group’s multi-franchise automobile retail business in southern China.
Gary’s last position before he left the Sime Darby Group in 2005 was as the Director and General Manager of Rolls-Royce Motor Cars Hong Kong & China. Prior to re-joining Sime Darby this year, Gary has worked with several leading automotive players in the region and served in various management and advisory roles.
NIK MUHAMMAD HANAFI NIK ABDULLAH Chief Financial Officer, Sime Darby Motors
AGE 54 INDUSTRY EXPERIENCE 32
Nik Hanafi was appointed the Head of Group Corporate Assurance for Sime Darby Berhad in November 2007, before assuming his present position in Sime Darby Motors in June 2010.
His current responsibilities in Sime Darby Motors include financial management and controls, accounting, risk management, IT, procurement, strategy and business development. He is a certified public accountant.
PATRICK MCKENNA Managing Director - Australia and New Zealand, Sime Darby Motors
AGE 56 INDUSTRY EXPERIENCE 30
Patrick McKenna joined the Sime Darby group in March 2006 as Managing Director for the New Zealand operations. In April 2013, Patrick was promoted as Managing Director for Sime Darby Motors' New Zealand and Australian operations.
He is currently responsible for operations across both countries, which include commercial vehicle distribution, sales and service companies, multiple premium brand retail car dealerships and passenger vehicle importation and distribution.
ZAHIDAH AKMAL GHAZALI Head of Human Resources, Sime Darby Motors
AGE 48 INDUSTRY EXPERIENCE 26
Zahidah Akmal Ghazali was appointed the Head of Human Resources, Sime Darby Motors in October 2015. She has more than 20 years’ experience in the full spectrum of human resource and industrial relations in strategic and operational roles including 10 years of experience holding regional positions.
She has implemented structural re-organisation and change manage- ment in multinational companies. She is currently responsible for developing and implementing human resource management strategies.
DATUK AISHAH SHAIKH AHMAD Head of Corporate Affairs, Sime Darby Motors and Chief Executive Officer, Sime Darby Auto Imports Sdn Bhd
AGE 66 INDUSTRY EXPERIENCE 31
Datuk Aishah Shaikh Ahmad is the Head of Corporate Affairs for Sime Darby Motors and Chief Executive Officer of Sime Darby Auto Imports Sdn Bhd. She joined Sime Darby in 1981 as a Fleet Sales Manager with Ford Malaysia Sdn Bhd. In January 2002, Datuk Aishah was promoted as Head of Corporate Affairs, for the Sime Darby Motors Group in Tractors Malaysia Sdn Bhd, and continued with her portfolio when Sime Darby Motors was restructured as a core division of the Sime Darby Auto Imports Sdn Bhd in January 2006.