SILO WALLSILO WALL

NIKE5

11 MODULESCOMPE

TETRAIN EXPRE

SS

SILO WALLSILO WALL

LOCKERS

EQUIPMENT UNIT

SS TOPS

SHORTS

NIKE PRO

N 98 WALL

TEETABLE

AMPLIFY TABLE

NIKE 5 INITIATIVEZONESTRATEGIC

PRIORITY:

MARKETPLACE

TRANSFORMATIO

N

SILO WALLSILO WALL

NIKE5

11 MODULESCOMPE

TETRAIN EXPRE

SS

SILO WALLSILO WALL

LOCKERS

EQUIPMENT UNIT

SS TOPS

SHORTS

NIKE PRO

N 98 WALL

TEETABLE

AMPLIFY TABLE

NIKE 5 INITIATIVEZONE

FOCUS O

N:

- MERCHANDISIN

G

PRINCIPLE

S

- 11 M

ODULES

BEFORE

AFTE

R

FA11

GTM

PROCES

S

SRO

REPS

EXPLANATION

11

MODULES

LIVE

EXCERCISE

NOS Américas -

Football S

hop

NOS Américas - FS (Best-Large assortment)

Soccer area = 87 mts2FTW= 72 skuAPP = 96EQ = 32

SILO

W

ALL

LOC

KER

S

EQUIPMENT FIX

N98 WALL

TEE TABLE

AMPLIFY TABLE

INITIATIVE ZONETRAINING TOPS & BOTS

NIKE PRO

NIKE 5

OTHERS

OTHERS

SILO WALL

LOCKERS

EQUIPMENT FIX

N98 WALL

TEE TABLE

AMPLIFY TABLE

INITIATIVE ZONE

TRAINING TOPS & SHORTS

NIKE PRO

NIKE 5

SILO WALL

LOCKERS

EQUIPMENT FIX

N98 WALL

TEE TABLE

AMPLIFY TABLE

INITIATIVE ZONE

TRAINING SHORTS

NIKE PRO

NIKE 5

TRAINING TOPS

SO ,WE

GOT TIME

TO:

EXPLA

IN

LISTE

N

UNDE

RSTA

ND

DISCU

SS

ASSOR

T

MERCHANDISE

…

…& STAY

ALL

ALLIG

NED!!

MERCURIAL T90 CTR360

TIEMPO

FA’11 FB DIRECTED ASSORTMENT: COMPETE (Club kits avail per Club H&A Launch) = KEY MARKETING STYLES

HOME JERSEYREPLICA / $110

**AA = CBF & FFF Repl. only

AWAY JERSEYREPLICA / $110

HOME SHORT / $50**AA = CBF & FFF only

AWAY SHORT / $50

HOME SOCK / $20**AA = CBF & FFF only

AWAY SOCK / $20

NIKE SEITIROLEAGUE$130 / EPL, LFP, SERIE A

NIKE STRIKE$20

NIKE LUMA$30

NIKE SEITIRO$130

MERC BLADE$100

MERC LTSPEED$50

MERC LITE III$20

T90 PROTEGGA$22

NIKE GK VG3$120

NIKE GK GRIP3$40

ELITE DUFFEL$200

LIBERO DUFFEL$50

BOOTROOM/DTC/.COM

Must adopt all 4 silos including each Elite and Statement model

Must adopt Minimum 8 teams Home & Away Replica Jsys

Must adopt minimum 8 teams Home & Away

Must adopt minimum 6 teams

Must adopt inline Nike Seitiro + 2 League Seitiros

Must adopt minimum 8 teams H & A

[Top 6 clubs + CBF, FFF]

Must adopt Mercurial LiteMust adopt T90 Protegga Shield+ Must adopt Merc Blade

Must adopt Strike + Luma

Must adopt Nike GK VG3 Must adopt Nike GK Grip3+ 1 add’l Statement level glove

Must adopt Elite DuffelMust adopt Libero Duffel + Offense Backpack

FOOTBALL SHOP

Must adopt all 4 silos including 2 Elite models and all 4 Statement models

Must adopt minimum 6 teams Home & Away Replica Jsys

Must adopt minimum 6 teams Home & Away

Must adopt minimum 4 teams

Must adopt inline Nike Seitiro + 1 League Seitiro

Must adopt Nike GK VG3 Must adopt Nike GK Grip3

Must adopt minimum 6 teams H & A

[MUFC, FCB , 2 local + CBF, FFF]

Must adopt Mercurial LiteMust adopt T90 Protegga Shield+ Must adopt Merc Lightspeed

Must adopt Strike + Luma

Must adopt Libero Duffel + Offense Backpack

FOOTBALL CORNER

Must adopt all 4 silos – assortment based upon the Footwear Criteria Grid

Must adopt minimum 3 teams

Must adopt Strike + Luma

Must adopt Mercurial LiteMust adopt T90 Protegga Shield

Must adopt Nike GK Grip3

Must adopt minimum 3 teams Home Replica Jsys

Must adopt minimum 3 teams Home

Must adopt minimum 3 teams Home

[MUFC, FCB + CBF]

Must adopt Libero Duffel

SMALL[MUFC, FCB + CBF]

Must adopt all 4 silos – assortment based upon the Footwear Criteria Grid

Not Directed.

Must adopt Strike + Luma

Must adopt Mercurial LiteMust adopt T90 Protegga Shield

Must adopt Nike GK Grip3

Must adopt minimum 3 teams Home Replica Jsys

Not Directed.

Not Directed.

Must adopt Libero Duffel

OFFENSE BACKPACK$50

(No FFF or CBF) (No FFF or CBF)

**AA = ALWAYS AVAILABLE

**AA

**AA**AA

**AA = Tiempo Mystic FG ONLY

LEAD COLOR 7/1

ALL EQP AVAIL 7/1

PRE-MATCH TOP / $65

NO LONGER DIRECTED…CHANGED TO CLUB TRAINING TOP 1SEE “TRAIN” PAGE

**Lead color change

SRO REP PB́s

-11 Modules

-Directe

d

Assmnts

FA11 GTM

ACCOUNTS

EXPLANATION

GTM SHOWROOM

SET UP BASED ON

11 MODULES &

DIR.

ASSORTMENTS

SILO WALL

LOCKERS

EQUIPMENT FIX

N98 WALL

TEE TABLE

AMPLIFY TABLE

INITIATIVE ZONE

TRAINING TOPS & SHORTS

NIKE PRO

NIKE 5

CHALLENGES:-Stores Capacity / Space Negotiations.

- Fixtures Availability (lockers, fixtures, mannequins, props, etc).

- Sustainability (season after season).

- Profitability.

- Hand Off Process:

Global Geo Terr Account Sales Floor Consumer

NEXT STEPS:- SP11 start with 11 Modules Executions on Football Shops and Corners.

- Merchandising + Retail + MKT + Sales involved on the first executions.

- Weekly measurement.

- Continue on SU11

- FA11 Big Bang.

OPPORTUNITIES:-Build Merchandising Center on each key territory to leverage the GTM process.

- Elevate the key territories merchandising standards by providing the access to higher retail experience during CL Final (London 2011).

GRACIAS!