Silicon Valley’s Tools for Translating Startup Ideas into Billion Dollar Companies or...

P.O.K.E.R.

P:PAIN

O:OBJECTIVES

K:KEYRESULTS/EVIDENCES(ToDo)

E:EXPERIMENTS(Doing/Ques/on)

R:REVIEW(Progress)

World’sFirstSo4wareforIdealCommunityPainSolving&Design(CPSD)“EliminatePain.AccelerateLearning.”[email protected]&@rodKuhnKing

POKER-ScorecardGLOBALPAIN/MISSION/VISION:….............................................................................................

O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

POKE

R-Scorecard

BUSINESSMODELPOKER-SCORECARD:RapidlyCreate,Test,andValidateObjecLvesforEXPONENTIALBUSINESSMODELS

q  Future(ToDo) q  Present(Doing) q  Past(Done)WHEN: WHERE:

P.O.K.E.R. OKR V2MOM LeanStartup DesignThinking Kanban PPDRCycle

P:PAIN Obstacles (CustomerDev.) Empathize Pain

O:OBJECTIVES ObjecYves Vision VisionStrategy

Define ToDo(Ways/Means)

Plan(End/Ways/Means)


KeyResults Measures Product/Service(TargetedPirateMetrics)

Ideate ToDo(End)


MethodsValues

BuildMeasure

PrototypeTest

Doing Do

R:REVIEW(Progress) (Grade:0–1.0) Learn Reflect Done Review


q  Future(ToDo) q  Present(Doing) q  Past(Done)WHEN:



O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:

POKE

R-Scorecard

SiliconValley’sBusinessToolsforExponenYalGoalAchievement(EGA)








Ideate ToDo(End)


MethodsValues

BuildMeasure

PrototypeTest

Doing Do






O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:


WHOWHAT1

WHAT2HOW

WHY








Ideate ToDo(End)


MethodsValues

Build/Measure

Prototype/Test

Doing Do






O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:


Constraintsand/ordevia/onfromstandard,vision,oridealresult

Waytoeliminate,inagiven/meperiod,tacitand/orexplicitpain

MinimumBusinessModeltotesthypothesisand/orachieveresult

Quan/fiedend,outcome,and/ormilestone;IdealFinalResult

Assessment,ra/ng,andgradingofprogress;persevereorpivot?

WHOWHAT1

WHAT2HOW

WHY

P.O.K.E.R. 1-PageBus.Plan LeanCanvas BusinessModelCanvas Bus.ModelStripP:PAIN Problem;Customer

Segments;ChannelsCustomerSegments;Channels;CustomerRel;KeyPartners

ValueRecipient

O:OBJECTIVES Mission/Vision/ObjecLves

SoluYon KeyAcLviLes

(Process)


Strategies

ValueProposiLon ValueProposiLon Output


AcLonPlan UnfairAdvantage KeyResources ValueCreator

R:REVIEW(Progress) KeyMetrics;RevenueStreams;CostStructure

RevenueStreams;CostStructure

Feedback





O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:

BusinessModelProjectManagement(BMPM)Tools






WHOWHAT1

WHAT2HOW

WHY

P.O.K.E.R.

P:PAIN

O:OBJECTIVES



R:REVIEW(Progress)





O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:

POKE

R-Scorecard

P.O.K.E.R.

P:PAIN

O:OBJECTIVES



R:REVIEW(Progress)





O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:

WHOWHAT1

WHAT2HOW

WHY

P.O.K.E.R.

P:PAIN

O:OBJECTIVES



R:REVIEW(Progress)










O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:

WHOWHAT1

WHAT2HOW

WHY

P.O.K.E.R. Quarter1 Quarter2 Quarter3 Quarter4

P:PAIN

O:OBJECTIVES



R:REVIEW(Progress)





O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:






WHOWHAT1

WHAT2HOW

WHY

Start(OrdinaryWorld)

1.0

1.0 KurtVonnegut’sShapesofPlotsandEmo5onalJourneysin

Beloved(Viral)ArchetypalStoriesof

Heroes/Heroines(cf.CustomerStories;EnterpriseStories)

Milestones

ProjectOutcomeStoryTree(POST):Simplytrackoutcomesinastory,venture,project,

orseriesofexperiments(ac5vi5es/tasks)

Dream/Vision/Goal/Elixir(“Heaven”;Wealth;FinalResult)

DELIGHT:+(Joy;Pleasure;Success;ValidaLon)

PAIN:-(Sadness;Sorrow;Failure;RejecLon)

POKER-SCORECARD:RapidlyCreate,Test,andValidateObjecLvesforEXPONENTIALBUSINESSMODELS

q  Future(ToDo) q  Present(Doing) q  Past(Done)WHEN: WHERE:

O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

TIME(Runway)Reviewsq Daysq Weeksq Monthsq YearsNightmare/Crisis(“Hell”;Poverty;Debt;Death)

WHOWHAT1WHAT2HOWWHY

NestedPOKERScorecards

P.O.K.E.R.

P:PAIN

O:OBJECTIVES



R:REVIEW(Progress)





O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:

Environment(NaLonal/Regional/Local)P.O.K.E.R.

Economic(Sector)P.O.K.E.R.

Ecosystem(Industry/Market)P.O.K.E.R.EnterpriseP.O.K.E.R.

Team/ManagerP.O.K.E.R.Personal/EmployeeP.O.K.E.R.

Unit/LeaderP.O.K.E.R.

NestedP.O.K.E.R.Scorecards


P:PAIN

O:OBJECTIVES



R:REVIEW(Progress)





O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:








P:PAIN

O:OBJECTIVES


E:EXPERIMENTS((Doing/Ques/on)

R:REVIEW(Progress)


q  Future(ToDo) q  Present(Doing) q  Past(Done)


SalesforcePOKER-ScorecardGLOBALPAIN/MISSION/VISION:Rapidlycreateaworld-classInternetcompany/siteforsalesforceautoma/on

O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:WHEN:








P:PAIN

O:OBJECTIVES



R:REVIEW(Progress)


q  Future(ToDo) q  Present(Doing) q  Past(Done)


SalesforcePOKER-ScorecardGLOBALPAIN/MISSION/VISION:Rapidlycreateaworld-classInternetcompany/siteforsalesforceautoma/on

Unavailabilityof1)Developers2)ProductManager/BusinessDeveloper

Rapidlycreateaworld-classInternetcompany/siteforsalesforceautoma/on

1)Hireteam.2)Finalizeproductspecs.3)RapidlydevelopBetaproduct.4)Buildpartnershipswithbige-commerce.5)Launchplan.6)Developexitstrategy.VALUES

1)Prototype2)Highqualityfunc/onalsystem3)Online&integratedpartnerships4)Leadership&visionaryReputa/on5)Greatpersonalwealth

O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:WHEN:

Enterprise/CE

OPOKE

R-Scorecard

BusinessModelPOKERScorecard

P.O.K.E.R.

P:PAIN

O:OBJECTIVES


E:EXPERIMENTS

R:REVIEW



ValueCreator-(VC)–Means

ValueRecipient

(VR)

Feedback

(F)

WHATisfeedbackand/orreward

WHAToutcome(product/service)isoffered

WHOreceivesvalueWHOcreates,delivers,andsharesvalue

Output(O)

WaysEnd

Progress

Goal/Objective

KeyResults

BUSINESSMODELSTRIP(BMS):“OneLineBusinessModel(OLBM)”forOKR(ObjecYves&KeyResults)Strip



WHERE:

BUSINESSMODEL

P:PAIN

O:OBJECTIVES(Hypotheses)

K:KEYEVIDENCES–(Targets/ToDo:Milestones/SuccessMetrics)


R:REVIEW(Progress)




ValueRecipient

(VR)

Feedback

(F)




Output(O)

WaysEnd

Progress

Goal/Objective

KeyResults




WHERE:

BUSINESSMODELP.O.K.E.R.

VALUE(FINANCE)

FEEDBACK(LEARNING/HR)

PRODUCT/SERVICE(PRODUCTION)

CUSTOMER(MARKETING)

P:PAIN




R:REVIEW(Progress)




ValueRecipient

(VR)

Feedback

(F)




Output(O)

WaysEnd

Progress

Goal/Objective

KeyResults



BusinessModelPOKER-ScorecardGLOBALPAIN/MISSION/VISION:….............................................................................................

WHERE:

BUSINESSMODELP.O.K.E.R.

VALUE(FINANCE)



CUSTOMER(MARKETING)

P:PAIN




R:REVIEW(Progress)


ValueRecipient

(VR)

Feedback

(F)




Output(O)

End

Progress

Goal/Objective

KeyResults

SALEFORCE’SMODELSTRIP(BMS):“OneLineBusinessModel(OLBM)”forSohwareasaService(SaaS)


BusinessModelPOKER-Scorecard


q  Future(ToDo) q  Present(Doing) ü  Past(Done)

GLOBALPAIN/MISSION/VISION:Rapidlycreateaworld-classInternetcompany/siteforsalesforceautoma/on

WHERE:WHEN:

WaysBlueOceanStrategy(SaaS:SohwareasaService)

Subscrip/onFee

(peruser)

4FuncYonalUnitsofanOrganizaYon

Enterprises

MoreExamples

BUSINESSMODEL VALUE(FINANCE)



CUSTOMER(MARKETING)

P:PAIN


AcceleraterevenuegrowthofBlogger:0.7

InternalCustomer:SENIORVICE-PRESIDENT(Products)



q  Launch3Revenue-Experiments:0.7

q  Launch“Mone/ze”tabtoallusers:1q  ImplementAdSenseHostChannel

PlacementTarge/ng:0.3q  FinalizePRDforBloggerAdNetwork:0.8

R:REVIEW(Progress) 0.7




ValueRecipient

(VR)

Feedback

(F)




Output(O)

WaysEnd

Progress

Goal/Objective

KeyResults

BloggerPOKER-Scorecard

E-BLOGGER’SMODELSTRIP(BMS):“OneLineBusinessModel(OLBM)”

FreeSubscrip/on/

AdsonBlogs


MassMarketofBloggers

GLOBALPAIN/MISSION/VISION:“Organizetheworld'sinforma/onandmakeituniversallyaccessibleanduseful”




ValueRecipient

(VR)

Feedback

(F)




Output(O)

WaysEnd

Progress

Goal/Objective

KeyResults

BloggerPOKER-Scorecard

FreeSubscrip/on/

AdsonBlogs


MassMarketofBloggers

GLOBALPAIN/MISSION/VISION:“Organizetheworld'sinforma/onandmakeituniversallyaccessibleanduseful”




CUSTOMER(MARKETING)

P:PAIN


q  GrowBlogger’strafficbyxx%overorganicgrowth:0.45

u  ImproveBlogger’sreputaLon:0.72

InternalCustomer:SENIORVICE-PRESIDENT(Products)

K:KEYEVIDENCES


q  Launch3featuresonBlogger:0.6q  ImproveBlogger’s404handling:0.3u  Speakat3industryeventsu  CoordinatePReffort-10thb/day:0.8u  ID/contacttopxx%ofbloggers:0.8u  FixDMCA/musictakedowns:0.4u  SetupatTwioer:@blogger:0.6

R:REVIEW(Progress)

E-BLOGGER’SMODELSTRIP(BMS):“OneLineBusinessModel(OLBM)”




CUSTOMER(MARKETING)

P:PAIN


q  VPOFPRODUCTq  Launchredesignedmobileapp

v  BecomeMarketLeaderØ  HEADOFMARKETINGØ  Deliverqualityleads

K:KEYEVIDENCES


v  Launch“NewProductq  Buildredesignedappq  Conduct4usertes/ngsessionsq  Getra/ngof4.5/5inappstore

v  Acquire10,000newusersØ  Increasewebconversionby

25%Ø  GetmenLonintech

publicaLon

R:REVIEW(Progress)

AppPOKER-Scorecard

App’sBUSINESSMODELPOKER-SCORECARD:RapidlyCreate,Test,andValidateObjecLvesforEXPONENTIALBUSINESSMODELS



ValueRecipient

(VR)

Feedback

(F)




Output(O)

WaysEnd

Progress

Goal/Objective

KeyResults



GLOBALPAIN/MISSION/VISION:….............................................................................................




CUSTOMER(MARKETING)

P:PAIN


v  Quitdayjobin3months

q  Findco-founder


v  RunLeanCanvaspast5advisors

v  Preparedeckv  Meetwith2po-

tenLalinvestors

E:EXPERIMENTS(Doing)

R:REVIEW(Progress)

Entr.POKER-Scorecard

Entr.BUSINESSMODELPOKER-SCORECARD:RapidlyCreate,Test,andValidateObjecLvesforEXPONENTIALBUSINESSMODELS



ValueRecipient

(VR)

Feedback

(F)




Output(O)

WaysEnd

Progress

Goal/Objective

KeyResults







CUSTOMER(MARKETING)

P:PAIN


o  Makeprofit o  WinSuperbowl OWNERS/COMMUNITY(Fans)/TEAM(Leader)o  Fill88%ofstadiumstands

K:KEYEVIDENCES SuperbowlTrophywithinscribednames 88%FilledStands(everygame)


o  GENERALMANAGER

o  WinSuperbowlo  Fill88%of

stadiumstands

LEARNINGOUTCOMES q  HEADCOACH:WinGamesq  200yd/GamePassingAmackq  No.3inDefensiveStatsq  25ydPuntReturnAverage

Ø  PUBLICRELATIONSØ  Hire2ColorfulPlayersØ  Get2MondayNightGamesØ  GetMediaCoverageØ  HighlightKeyPlayer

R:REVIEW(Progress)

49ersPOKER-Scorecard




ValueRecipient

(VR)

Feedback

(F)




Output(O)

WaysEnd

Progress

Goal/Objective

KeyResults







CUSTOMER(MARKETING)

P:PAIN


§  Landmanonmoon&returnsafelytoearth

§  LaunchMission-to-MoonProgram


Buildlunarmodule(under40,000lbbyDecember1965)

E:EXPERIMENTS(Doing)

R:REVIEW(Progress)

NASAPOKER-Scorecard

NASA’sBUSINESSMODELPOKER-SCORECARD:RapidlyCreate,Test,andValidateObjecLvesforEXPONENTIALBUSINESSMODELS



ValueRecipient

(VR)

Feedback

(F)




Output(O)

WaysEnd

Progress

Goal/Objective

KeyResults



GLOBALPAIN/MISSION/VISION:Landingamanonthemoonandreturninghimsafelytoearth(byendofdecade)

POKERCanvas

POKER-CANVAS:RapidlyCreate,Test,andValidateObjecLvesforEXPONENTIALBUSINESSMODELS



WHERE:

ObjecLves(JobsToGetDone)

KeyResults(Outcomes)

PainExperiments

Review- +

P.O.K.E.R.

P:PAIN

O:OBJECTIVES



R:REVIEW(Progress)





WHERE:

POKE

RCa

nvasObjecLves(JobsToGetDone)


PainExperiments

Review- +

P.O.K.E.R.

P:PAIN

O:OBJECTIVES



R:REVIEW(Progress)





O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:

POKE

RCa

nvasPainExperiments

Review- +

ObjecLves(JobsToGetDone)


P.O.K.E.R. BalancedScorecard L.I.S.T.(SierraLeone) BusinessModelCanvas Bus.ModelStripP:PAIN Problem/Challenge;

Customers/StakeholdersCustomerSegments;Channels;CustomerRel;KeyPartners

ValueRecipient

O:OBJECTIVES ObjecLves PlanofAcYon KeyAcLviLes

(Process)


Measures/Targets

OtherSoluYons;ProposedSoluYon

ValueProposiLon Output


IniLaLves Resources KeyResources ValueCreator

R:REVIEW(Progress) Budget/Cost(Structure);Benefit/Revenue(Streams)

RevenueStreams;CostStructure

Feedback





O:ObjecLves

P:Pain

K:KeyResults

E:Experiments

R:Review

WHERE:

POKE

R-Scorecard

BusinessModelProjectManagement(BMPM)Tools






Silicon Valley’s Tools for Translating Startup Ideas into Billion Dollar Companies or...

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Transcript of Silicon Valley’s Tools for Translating Startup Ideas into Billion Dollar Companies or...