Signage Proposal - The Architecture & Design Center

8/10/2019 Signage Proposal - The Architecture & Design Center

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Signage System ProposalThe Architecture and Design Center at Philadelphia University

Nikki Mancuso | Professor Lindsey Heiselmoyer | G305 Exhibit Design & Signage


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2Signage Proposal for the Architecture & Design Center at Philadelphia UniversityNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage


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Signage Proposal for the Architecture & Design Center at Philadelphia UniveNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Sig

Contents

Project Overview 4-5

Visual Strategy & Pictograms 6-7

Signage

Directory (Floor 1)

Directory (Floor 2)

Stairs

Restroom

Exterior

Ofce

8-9

10-11

12-13

14-15

16-17

18-19

20-21


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Project Overview

Building: The Architecture & Design Center

Function: Studio classrooms and administration for the

College of Architecture and the B uilt Environment, namely

the undergraduate Architecture and Interior Design

programs.

Designed to replace the smaller Hesslein Library, the main

structure contained reading space for over 500 students,

shelving for 12,000volumes, a fabric collection area, lounges

for students and staff, six seminar rooms, six audio-visual

carrels and eight study carrels. A connected stack building

would hold an additional 50,000 volumes. The total square

footage for the building was estimated at 22,500. Due

to design problems, these projected gures were never

obtained in daily usage.

In 1988, a proposal was made to renovate and increase

the size of the library to 45,000 square feet. This option was

rejected and the decision was made to build a completely

new structure.

After the completion of a new library in 1992, this building

underwent major interior renovations and was renamed the

Architecture and Design Center in 1992.

(From Philadelphia Universitys ofcial website.)


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Color Palette

Materials Selection

High-densityurethane

(Sign foam)

Smooth nish inwhite

To be used forlettering - 1H, 1/4

thick

Solid FiberglassPanel

Matte surfacepoured in vinylester

To be used for main

sign surface

(Directory to have

map imbedded in

white)

Dark grey color

PANTONE18-1664 TPX Fiery Red

PANTONE11-0602 TCX Snow White

PANTONEBLACK 6 UP

PANTONE19-1230 TPX Friar Brown

PANTONE18-0403 TCX Dark Gull Gray


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Visual Strategy

FOR THIS PROJECT , ve sign types will be showcased:

directories for each oor of the building, a typical stairwell

sign, a typicalrestroomsign, the exteriorsign. and a typical

ofcesign.

The colors were selected to reect upon the buildings

existing structure and interior pallette, which is based on

typical modern architecture. The brown was selected to

provide a degree of warmth to the space.

Regarding materials, the solid berglass panel provides the

signs with a solid block foundation, inducing a lighter, sleek

feel that gives the system a modern touch. Sign foam has

been selected for the lettering to contrast density-wise with

the berglass board, but still allow for a raised surface to

give the sign a three-dimensional look. Additionally, the sign

foam will be slightly more comfortable to touch for blind

individuals.

Note:Cutouts on the signs will be c reated by laser-cutting

through the top, thicker gray berglass layer to reveal a

second, 1/4-thick layer of white berglass.


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Pictograms

RestroomStairwell Ofce


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Directory (Floor 1)

Graphic representation of the sign.

Graphic representation of materials in side view.

2 dark grey berglass

1/4 white Sign Foam

1/4 white berglass

Elevation of the signs placement.


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Rendering of the sign in situ.


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Directory (Floor 2)



1/4 white Sign Foam

1/4 white berglass

Graphic representation of the sign. Elevation of the signs placement.


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Stairs



1/4 white Sign Foam

1/4 white berglass



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Restroom



1/4 white Sign Foam

1/4 white berglass



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Ofce



1/4 white Sign Foam

1/4 white berglass



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Exterior



1/4 white Sign Foam

1/4 white berglass

Graphic representation of the sign.

Elevation of the signs placement.


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Signage Proposal - The Architecture & Design Center

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