Signage guidelines - Logo | Graphic Design | Web Design · 3.0 Beach signage 10 3.1 Approach,...

Signage guidelinesVersion 02: February 2013

2

Introduction 3

1.0 General information 41.1 Using symbols 41.2 Sign post colour 61.3 Sign location map 7

2.0 Banners and flags 82.1 Banners 82.2 Flags 9

3.0 Beach signage 103.1 Approach, access and directional signage 103.2 Beach closure signage 11

4.0 Business directory signage 12

5.0 Capital works signage 13

6.0 Directional signage 166.1 Procedure and objectives 166.2 Sign formats 176.3 Colour palette 176.4 Typography 176.5 Composite signs 186.6 Fingerboard signs 196.7 Tourist attraction assessment criteria 206.8 Rationalising signs 216.9 Application 216.10 Implementation 21

7.0 Entry/welcome signage 227.1 Entry signs 227.2 Welcome signs 23

8.0 Facility and public building signage 248.1 Toilet and changeroom signage 248.2 Carbon neutral signage 278.3 WiFi signage 288.4 Fremantle City Library 298.5 Fremantle Visitor Centre 318.6 Free-wheeling Fremantle 348.7 Samson Recreation Centre 368.8 Fremantle Leisure Centre 398.9 Town hall building 43

Contents

9.0 Heritage building plaques 45

10.0 Parking signage 4610.1 Car park signs 4610.2 Queensgate car park signage 5010.3 On street parking signs 6210.4 Parking pay stations 6310.5 Parking space availability signage 65

11.0 Planning signage 67

12.0 Precinct signage 6812.1 Precinct wayfinding road traffic signage 6812.2 Precinct wayfinding pedestrian signage 69

13.0 Public space signage 7013.1 Beach name signs 7013.2 Park and reserve name signs 7113.3 Park and reserve interpretive signage 7313.4 North Fremantle heritage trail signs 74

14.0 Regulatory signage 7614.1 Activity and behaviour signs 7614.2 Cycle and pedestrian path stencilling 77

15.0 Street name signage 7815.1 Road name fingerboard signs 7915.2 Nyoongar word interpretive signs 79

16.0 Temporary project signage 80

17.0 Tourist pedestrian wayfinding/interpretive signage 8217.1 Signage group definitions 8217.2 Signage components 8317.3 Colour palette 8417.4 Images 8417.5 Typography 8417.6 Design grid 8617.7 Dimensions 8717.8 Production and construction 8917.9 Sign locations 91

18.0 Vehicle livery 9218.1 City of Fremantle logo 9218.2 Logo usage 9318.3 Eyes on the Street logo 9418.4 Vehicle overview 9618.5 Minibus 9-12 passenger 9718.6 Minibus 17 passenger 9818.7 Hatchback 9918.8 Sedan 10018.9 Station wagon 10118.10 Loader type one 10218.11 Loader type two 10318.12 Excavator 10418.13 Truck type one 10518.14 Truck type two 10618.15 Tray back utility vehicle 10718.16 Dual cab utility vehicle 10818.17 Trade utility vehicle 10918.18 Van type one 11018.19 Van type two 11118.20 Waste collection vehicle type one 11218.21 Waste collection vehicle type two 113

3Introduction

FURTHER INFORMATION

For more information about any subject covered in this document contact the

manager economic development and marketing or the marketing coordinator.

MISSING OR DAMAGED SIGNAGE

To report damaged or missing City of Fremantle signage contact:

Capital works signageSignage in place as part of the City’s capital works program.

Administration officer technical services

T 08 9432 9764

Temporary project signage Signage in place as part of the City’s maintenance program.

Administration officer technical services

T 08 9432 9764

Main roads or regulatory signage For signage on main roads or regulatory in nature and including parking signage,

road traffic signs and street name signs.

Receptionist CityWorks

T 08 9432 9628

All other signageMarketing coordinator

T 08 9432 9947

The signage guidelines document is supplied to City of Fremantle officers,

members of the City of Fremantle graphic design panel and the City’s

signage contractors.

This guide contains information on the proper and consistent application of

signage within City of Fremantle.

The guidelines are to be used for all City of Fremantle signage.

All visual design work for the City of Fremantle must comply with the relevant

sections of the “accessible information” section of the State (Western Australian)

Government “Access Guidelines for Information Services and Facilities (a guide to

assist government, business and community groups to create Western Australia

as an accessible and inclusive community)”, the “Accessible Information: Policy and

Guidelines for Local Government” and the Association for the Blind of WA (Inc)

“General Guidelines for Accessible Print”.

These guidelines must be used in conjunction with the following City of

Fremantle policy and procedure documents:

1. SG18 Coat of arms, logo and common seal

2. City of Fremantle style guides

logo/brand style guide

editorial writing guide - writing standards

find yourself in Fremantle

POLICY

A draft signage policy will be prepared by the economic development and

marketing business unit.

CODES AND STANDARDS

All work and materials shall, except where otherwise noted on the drawings

or directed in the specifications, comply with the latest editions of all relevant

Australian codes or Australian Standards (AS).

See section 1.1 Using symbols for information on using Australian Standard

symbols in City of Fremantle signage.

COMMISSIONING NEW SIGNAGE/ARTWORK

The economic development and marketing business unit must be advised

before commissioning new signage and artwork that is not already covered in

these guidelines.

New signage not included in these guidelines must be commissioned through a

member of the City of Fremantle Graphic Design Panel in association with the

economic development and marketing business unit.

A record (high res PDF or photo) of all signage must be registered in Dataworks

as documentation. Original artwork will be managed by the graphic design panel

member agency.

This document has been designed to provide simple guidelines to assist and improve signage and branding within the locality of City of Fremantle and within its buildings and facilities.

41.0 General information

1.1 Using symbols

Australian Standard symbols

All symbols included in City of Fremantle signage must be Australian Standard (AS). Where there is no AS symbol available, the international standard (ISO) equivalent symbol must be used. (Note: many Australian standard symbols use the ISO equivalent symbol, meaning that the Australian Standard is the same as the international standard.)

The use of AS and internationally recognised symbols on signs ensures simple, concise and consistent messages are conveyed to motorists, visitors and City of Fremantle residents.

For further information on Australian Standards refer to the SAI Global website: www.saiglobal.com

For further information on International Standards refer to the International Organisation for Standardisation website: www.iso.org

The symbols shown (right and overleaf) have been chosen as the standard for all City of Fremantle signage, including:

• directional/wayfinding

• tourism

• publicspace

• parking

• facilitiesandpublicbuildings.

Some older signage may use different symbols. These will be phased out gradually as signage is updated and replaced.

Refer to the manager economic development and marketing if a symbol is required and not included in this document.

TOILETS - MALETo indicate the location of a public toilet for males.*

TOILETS - FEMALETo indicate the location of a public toilet for females.*

FULL ACCESSIBILITY OR TOILETS ACCESSIBLETo indicate routes and facilities with full accessibility.*

DIRECTION ARROWIndicates direction or movement of people. Only used in conjunction with other symbols.*

STAIRSTo indicate the location of stairs.*

LIFTTo indicate the location of a public lift.*

TOILETS - UNISEXTo indicate the location of a public toilet for males and females.*

SYMBOLS USED FOR CITY OWNED BUILDING (INTERIOR AND EXTERIOR)

*These symbols are soured from International Standard ISO 7001 (Third edition 2007-11-01).


HISTORIC BUILDINGSource: National Tourism Signing Reference Group

MUSEUMSource: National Tourism Signing Reference Group

SCHOOLSource: COF/Tangelo Creative

CHURCHSource: COF/Tangelo Creative

POLICE STATIONSource: AS 1742.6-2004

MONUMENT/CAIRNSSource: Road Sign Guidelines: South Australia

LOOKOUTSource: National Tourism Signing Reference Group

PARKINGSource: AS 1742.6-2004

CARAVAN PARKSource: AS 1742.6-2004

B&BSource: Road Sign Guidelines: South Australia

PORT, SHIP, FERRY OR BOATSource: ISO 7001

SHOPPING CENTRESource: ISO 7001

CAFESource: AS 1742.6-2004

RESTAURANTSource: Main Roads WA

MEDICAL CENTRESource: AS 1742.6-2004

HOSPITALSource: AS 1742.6-2004

SYMBOLS USED FOR WAYFINDING INCLUDING ROAD TRAFFIC AND PEDESTRIAN SIGNAGE

ART GALLERYSource: COF/Tangelo Creative

GOLD COURSESource: National Tourism Signing Reference Group

LIBRARYSource: COF/Tangelo Creative

WALKING TRAILSource: National Tourism Signing Reference Group

ABORIGINAL ATTRACTIONSource: National Tourism Signing Reference Group

SURF LIVE SAVING CLUBSource: COF/Tangelo Creative

SPORTING ACTIVITIES/GENERAL SPORTSSource: ISO 7001

BOWLING CLUBSource: COF/Tangelo Creative


WORLD HERITAGE AREASource: UNESCO

VISITOR CENTRE - ACCREDITEDSource: Main Roads WA

TRAIN STATIONSource: Main Roads WA

SWIMMING POOLSource: AS 2416.1:2010

TENNIS CLUBSource: COF/Tangelo Creative

SYMBOLS USED FOR WAYFINDING INCLUDING ROAD TRAFFIC AND PEDESTRIAN SIGNAGE

1.2 Sign post colour

All sign posts installed (or organised to be installed) by the City of Fremantle, and within the CBD area, must be City of Fremantle corporate dark blue.

Sign posts outside the CBD area may be unpainted galvanised steel (ie sliver/grey of the material).

Colour palette

Sign posts/poles must match one of the following colours.

Pantone 654c100 m67 y0 k38

Galvanised steel


1.3 Sign location map

The map, right, shows how different types of sign are used across the City’s locale.

Marine Terrace and Esplande Reserve have been used as an example to demonstrate the different types of sign in one area.

DIRECTIONAL SIGN

CAR PARK SIGN

PARK/RESERVE NAME SIGN

STREET NAME SIGN

NYOONGAR WORD INTERPRETIVE SIGN

TOURIST PEDESTRIAN SIGN

FLAGS

WAR

DAN

LN

66 4

4

4

4

4

4

6

4

44

7

3

2

2

2

2

3

5

1

1

2

3

4

5

6

7

82.0 Banners and flags

2.1 Banners

Layout

The design, layout, colour and font specifications for banners are determined by the event that is being promoted and are not specified in this document. For example, Anzac Day banners will be in accordance with other printed and digital media promoting this event in the city.

All banners must include the City’s logo or the festival/event branding element (tab).

Printing

Banners are digitally printed and can vary from one colour to full colour.

Production

Ordering and booking or placement of banners on the banner poles throughout the City is coordinated by events management.

Dimensions

Banner: 1000mm(w) x 2400mm(h)

Construction and installation

There are three kinds of light pole (A1, A2 and B1). They all follow the specifications below.

Paint (on pole): Dulux Ferrodor 810.

Light: Sylvania elipt 55 curved glass 150W MH.

Base collar : Four M24 @ 300mm square. Paint flange nuts and exposed bolts with bitumastic paint.

Concrete footing: AS 3600 class N32 reinforced concrete footing 600mm(ø) x 1600mm(h) to pole manufacturer’s design.

Location

There are 10 banners on South Terrace between Collie Street and Norfolk/Parry Streets.

The City uses banners and flags around the central CBD precincts to promote events and to create a sense of place. 1000mm

1200mm

Clamps

8000

mm

8500

mm

2000

mm

6500

mm

Base collar

Cable pit

Concrete footing

9

2.2 Flags

Layout

The design, layout, colour and font specifications for flags are determined by the event that is being promoted and are not specified in this document. For example, Anzac Day flags will be in accordance with other printed and digital media promoting this event in the city.

All banners must include the City’s logo or the festival/event branding element (tab).

Design

All design work for banners and flags must be undertaken by the City of Fremantle graphic design panel.

Printing

Banners are digitally printed in full colour.

Production

Ordering and booking or placement of flags on the flag poles throughout the City is coordinated by events management.

Dimensions

Banner: 1000mm(w) x 4000mm(h)


Poles: Goldspar MCC – 10500mm(h)

Fixings: Internal lanyard system (ropes and sister clips) protected by a lockable cover.

Location

Queen Street: x 6 flags

Phillimore Street: x 4 flags

Kings Square: x 4 flags

Marine Terrace: x 5 flags

TOTAL: x 19 flags

2.0 Banners and flags

february - march

bun

uru

nyoongar

april - may

djera

n

nyoongar

Example - Nyoongar seasons flagsExample - Corporate non-event flags

103.0 Beach signage

3.1 Approach, access and directional signage

All beach signage must be in accordance with the current Australian Standards. Including design (font, point size and symbols/graphics), manufacture, installation and position.

The visuals, shown right, are examples only. Full details and specifications can be found in the following documents:

• Australian/NewZealandStandardAS/NZS2416.1:2010 Water safety signs and beach safety flags Part 1: Specifications for water safety signs used in workplaces

and public areas (ISO 20712-1:2008, MOD)

• Australian/NewZealandStandardAS/NZS2416.2:2010 Water safety signs and beach safety flags Part 2: Specifications for beach safety flags–Colour, shape,

meaning and performance (ISO 20712-2:2007, MOD)

• Australian/NewZealandStandardAS/NZS2416.3:2010 Water safety signs and beach safety flags Part3:Guidanceforuse

SMITHSBEACH

Approach sign example

FELICITY COVE

FLC001

Shallow water

Slippery rocks

Rough surf

Submerged rocks

This beach is patrolled onlywhen red and yellow flagsare displayed by lifeguards

600m

Primary access sign example

LifeguardService

200m

Directional sign example

FELICITY COVE

FLC001IN CASE OF AN MERGENCY STATE HE

ABOVE NUMBER AND CALL 0 0

GENERAL WARNINGS

GENERAL WARNINGS

This beach is patrolled onlywhen red and yellow flagsare displayed by lifeguards

600m

Shallow water

Slippery rocks

Rough surf

Submerged rocks

Secondary access sign example

113.0 Beach signage

3.2 Beach closure signage

All beach closure signage must be in accordance with the current Australian Standards.

Full details and specifications can be found in the following documents:

• Australian/NewZealandStandardAS/NZS2416.1:2010 Water safety signs and beach safety flags Part 1: Specifications for water safety signs used in workplaces

and public areas (ISO 20712-1:2008, MOD)

• Australian/NewZealandStandardAS/NZS2416.2:2010 Water safety signs and beach safety flags Part 2: Specifications for beach safety flags–Colour, shape,

meaning and performance (ISO 20712-2:2007, MOD)

• Australian/NewZealandStandardAS/NZS2416.3:2010 Water safety signs and beach safety flags Part3:Guidanceforuse

WARNING

BEACHCLOSED

Warning sign example

124.0 Business directory signage

This section is currently under construction.For more information contact the manager economic development and marketing or the marketing coordinator.

STRANG STREET

Fremantle Accident Repair

Fremantle Auto Electrical

Fremantle Fuel Injection

Fremantle Panel Beaters

Milne Metals

Phoenix Patios & OutdoorsHIGH STREET MALL

Culleys Tearooms

Dymocks

Eat Drink Cook

Priceline

Pure + Natural

Specsavers

Vodafone

Proposed signage - main road location Proposed signage - pedestrian location

Corporate signs are permitted to promote local business and assist visitors to navigate through Fremantle. Signs are constructed and erected by the City of Fremantle in a uniform style that is attractive and functional. Businesses have the opportunity to lease panels for a five year period. New signs will only be erected if the full cost of the sign is covered by businesses wishing to lease panels. Individual businesses corporate colours and logos are not permitted on corporate signs.

135.0 Capital works signage



Layout

Each sign consists of the sign face and a vinyl overlay specifying the project details. The sign faces have been designed to be re-used and are moved to new developments as projects are completed.

The vinyl overlay stickers are specific to each project site and are removed and replaced when the sign is moved to another project.

The vinyl overlay stickers include:

• projecttitle

• shortdescriptionoftheproject

• date(s)

• aphotograph,maporplan/technicaldrawing(ifrequired)

Colour palette

The sign face and vinyl overlay stickers must match the following colours.

Typeface

The following typefaces are used for capital works signage:

Gill Sans Light

abcdefgh i jk lmnopqr stuvwxyz1234567890

Gill Sans Regular

abcdefghi jk lmnopqrstuvwxyz1234567890

Gill Sans Bold

abcdefghijklmnopqrstuvwxyz1234567890

Museo 300


Museo 500


Museo 700


White

Capital works signage is information based public signage. Its purpose is to give details and create awareness of City of Fremantle works in progress, such as:•conservationworks•redevelopmentworks•generalworks•upgradesandrepairs


Dimensions

Small sign face: 1200mm(w) x 900mm(h)

Large sign face: 2200mm(w) x 900mm(h)


Sign face: 3mm aluminium

Fixings: One wall mounted sign. Other signs with uni-strut channelling on reverse for pole mounting.

Graphics: Printed vinyl with anti-graffiti UV laminate.

Small sign

For more information, please contact City of FremantleT 08 9432 9999 E [email protected]

www.fremantle.wa.gov.au

Another City of Fremantle project

Large sign

Small sign with overlay

South Beach

Toilets & change rooms (stage 2)

Sewer installation / connection

Completion due: March 2012


South Beach

Toilets & change rooms (stage 2)

Sewer installation / connection

Completion due: March 2012

Dimensions

Small overlay: 1100mm(w) x 510mm(h)

Large overlay: 2100(w) x 510mm(h)


Graphics: Printed removable vinyl with anti-graffiti UV laminate (if required).

Small overlay

Mews Road

Completion due: October 2011

Installation of vehicle and pedestrian crossings in collaboration with the Public Transport Authority and Department of Transport

Large overlay

16

The purpose of this section is to ensure that directional, service and tourist signage is effectively integrated into the urban landscape and the amenity of the locality is maintained and protected.

This procedure is a guide for City of Fremantle staff in assessing opportunities for signage rationalisation and internal and external requests for new signage.

6.1 Procedure and objectives

PROCEDURE

Introduction

The City of Fremantle is concerned at the proliferation of directional signs for service and tourism activities being used as an advertising medium. Advertising and providing direction to businesses should be through the Fremantle Visitor Centre and commercial advertising mediums for tourism businesses and commercial advertising mediums for other businesses.

The City of Fremantle acknowledges the need to regulate signs on its road reserves, footpaths and public spaces to maintain the effectiveness of priority traffic control signs and directional signs and to ensure the amenity of Fremantle is appropriate.

A reduction and limiting of the proliferation of road signs can preserve or enhance the aesthetic values of the landscape and environment. The use of Australian Standards and internationally recognised symbols on signs wherever possible can ensure simple, concise and consistent messages are conveyed to motorists and visitors.

Service and tourism directional fingerboard signs are to be in accordance with Australian Standard (AS) 1745.5 ‘Manual of uniform traffic control devices – street name and community facility name signs’.

Directional signs are signs erected in roads or public places to indicate the direction to places, services and tourist destinations within Fremantle.

The purpose of tourism signs is to direct residents and visitors to services and attractions within Fremantle.

Directional signs not on a road name sign structure but proposed to stand alone will generally not be supported.

Directional signs are not permitted for home occupation or home business uses.

This policy has been developed to ensure that the installation of signs is undertaken in a regulated and uniform manner, consistent with the requirements of other relevant authorities, including Main Roads Western Australia (MRWA).

6.0 Directional signage

OBJECTIVES

Provide an environment in which efficient placement of signs enhances a street, road reserve or precinct by increasing the overall impact and effectiveness of individual signs.

Provide clear and logical directional signs through the use of standardised dimensions, symbols and consistent colour coding, compliant with Australian Standards.

Ensure that directional signs throughout Fremantle provide clear directions to community, service facilities and tourist destinations.

Provide traffic control signs that regulate, warn and guide traffic and facilitate safe, efficient and orderly travel.

Clearly identify those facilities that may qualify for directional signs and the conditions under which they may be permitted.

17

6.2 Sign formats

A ‘sign’ in this context relates to ‘composite’ and ‘fingerboard’ signs.

The sign hierarchy when mounted as a sign stack is:

1. Road name sign: see page 77 for details.

2. Service (community) directional sign: Signs providing direction to community, not-for-profit facilities, and hospitality and accommodation businesses that directly service the needs of residents and/or visitors.

3. Tourist directional sign: Signs alerting to and/or providing direction to commercial and non-commercial tourist attractions.

SERVICE SIGNS

Community facilities• hospitals• policestations• religiousbuildings• medicalcentres• hallsandciviccentres• shoppingcentres• libraries• carparks• publictoilets• postoffice• sportingandrecreationgroundsorfacilities• schools• youthcentres• railwayandbusstations• cemeteries• wastedepots

Tourist facilities/businesses• accommodation(includingcaravanparksandcampinggrounds)• visitorinformationcentres• cafesandrestaurants

TOURIST SIGNS

• nationalparks• historicbuildingsandsites• stateorlocaltouristdrives• sceniclook-outs• commercial/non-commercialtouristoperators• touristtrails


Where more than one sign is required for a particular location, the signs are to be incorporated into a combined sign or sign stack structure which meets the following standards:

• Eachindividualsignistoincorporatetheserviceand/ortouristfeature/s, represented by a standard symbol where available, or standard text if necessary, and the directions to proceed.

• TheuseofAustralianStandardserviceandtouristsymbolsislimitedto five symbols per sign.

• Thesizeofcombinedsignswillbevariable,determinedbythenature and number of features included on the sign.

• Inanyonesignstackthemaximumnumberoffingerboardsisfour,inclusive of the road name sign.

• Thesizeoffingerboardsignsshallbeamaximumlengthof1500mmand height of 200mm. Each sign in a signage stack is to be 900mm, 1200mm or 1500mm in length, as determined by the text and or symbol on the sign.

• Touristandservicesignsshallhaveuppercaseletteringonlyusingthe Australian Standard (AS) 1744 Series standard fonts.

• AllsignswithinaroadreservearecontrolledbytheCityofFremantle and the City reserves the right to modify, relocate or remove signage, where necessary, with or without notice.

• TheCityofFremantlewillreplacestolen,damagedordangeroussignage with or without notice.

• TheCityofFremantlewillmaintainallsignagewithintheroadreserve.

6.3 Colour palette

All service directional signage must use a blue background with white lettering. All tourist directional signage must use a brown background with white lettering. Colours of non-reflective materials and surface finishes shall match as close as possible to the following colours, specified in AS 2700. Refer to AS 2700-2011 Colour standards for general purposes for more information.

AS 2700B23 Bright Blue

AS 2700Brown-X54

White

6.4 Typography

The font used for service and tourist signage is AS 1744 Series A to F, as specified by Australian Standards. See the following document for more detail about correct point size, spacing and usage: Australian Standard - Standard Alphabets for Road Signage AS 1744-1975.

AS 1744 Series

a b c d e f g h i j k lmn o p q r s t u vw x y z1 2 34567890

AS 1744 Series

abcdefgh i jk lmnopqrs tuvwxyz1234567890

AS 1744 Series


AS 1744 Series


AS 1744 Series

abcdefghijklmnopqrstuvwxyz

1234567890

18

6.5 Composite signs

Layout

The following apply to all composite signs:



• Touristandservicesignsshallhaveuppercaseletteringonlyusingthe Australian Standard (AS) 1744 Series standard fonts.

For more information refer to Australian Standards.

Dimensions

Text: Refer to Australian Standard - Standard Alphabets for Road Signage AS 1744-1975.

Sign face: The size of combined signs will be variable, determined by the nature and number of features included on the sign. Refer to Australian Standard™ Roadsigns-SpecificationsAS1743-2001 for more information.


Graphics: Refer to Australian Standard™ Road signs - SpecificationsAS1743-2001.

Sign face: Refer to Australian Standard™ Road signs - SpecificationsAS1743-2001.


Example

SOUTH BEACH


6.6 Fingerboard signs

Layout

The following apply to fingerboard signs:



• Inanyonesignstackthemaximumnumberoffingerboardsisfour,inclusive of the road name sign.

• Touristandservicesignsshallhaveuppercaseletteringonlyusingthe Australian Standard (AS) 1744 Series standard font.

For more information refer to Australian Standards.

Dimensions

Text: Refer to Australian Standard - Standard Alphabets for Road Signage AS 1744-1975 for details.

Sign face: Maximum length of 1500mm and height of 300mm. Each sign in a signage stack is to be 900mm, 1200mm or 1500mm in length, as determined by the text and or symbol on the sign.


Graphics: Refer to Australian Standard™ Road signs - SpecificationsAS1743-2001.

Sign face: Refer to Australian Standard™ Road signs - SpecificationsAS1743-2001.

20

6.7 Tourist attraction assessment criteria

A tourist attraction is defined as a place, feature or activity of interest to visitors, built, natural or organised and capable of drawing tourists and meeting their expectations.

Eligible tourist attractions include:

• sitesandareasofculturalorhistoricalinterest

• scenicareasorareasofgeographic/ecologicalinterest

• retailcentres,shoppingmalls,marketsandspecialistproduceoutlets

• entertainmentfacilitiesandvenues

• sportsandrecreationvenues

• museumandculturaloreducationalcentres

• theme,amusementorentertainmentparks

• botanicalgardens,stateandnationalparks.

Tourist attractions must satisfy the following criteria:

• holdallappropriateapprovalsandinsurancestooperateasatourism business

• belocatedintheCityofFremantle

• beopentothepublicregularlyandconsistently(atleastthreedays per week and between 10.00 am and 4.00 pm on weekends). Attractions “open by appointment” or similar arrangement will not be eligible for signs

• appealtoandattractvisitorsfromoutsideofFremantle,includingparticipating in promotion/marketing that target international, intrastate and interstate visitors

• havecleanandconvenientlylocatedtoilet/s

• beproperlysignedinthepropertynearto,oronthepropertyline,so that it is easily identifiable by passing motorists.

Tourist attractions are encouraged to also:

• beamemberofExperiencePerth

• beamemberoftheFremantleTourismAssociation

• maintainarecordofvisitornumbersandcomments.


ART GALLERIES

Art galleries must meet all aspects of the tourism attraction assessment criteria and fulfil at least two of the following specific criteria to be signed a tourist attraction:

• featurearesidentartists/craftsperson

• displayaproductionprocess,togetherwithassociatedexplanatoryinformation

• provideadequateexhibitionspace

• beastudiogallery

• havemorethan30%oftheart/craftworksbylocaland/orregionalartists/craftspeople on permanent display.

HISTORIC SITES

Historic sites and buildings must be heritage listed in order to be eligible for tourist signing. Historic sites shall also meet all the tourist attraction assessment criteria and in addition provide interpretative material and supporting literature to visitors.

MONUMENT / CAIRNS

Monument sites must have:

• historicsignificanceand/orrepresentsasignificantevent

• informationintheformofaplaqueonsite.

SCENIC LOOKOUTS

Scenic lookouts must have:

• asignificantvista,or

• photographicsignificance.

If a monument symbol is located within a lookout area then the scenic lookout symbol should be used.

PRIMARY AND SECONDARY INDUSTRY BASED ATTRACTIONS

The tourism attraction assessment criteria does not apply to factories, manufacturing plants and other industry based attractions. Industry based attractions must:

• beopenduringnormalbusinesshoursforpublicviewing

• provideguidedtourstothegeneralpublicatadvertisedtimes

• displayhighqualityinterpretativematerialoftherelevantagriculturalor industrial process.

SEASONAL ATTRACTIONS

Attractions that close for a specified time of the year may be eligible for tourist signage if they are open for a minimum of nine months of the year. Signage is to include the period of closure.

INDIGENOUS ATTRACTIONS

Indigenous attractions are required to meet all aspects of the tourist attraction assessment criteria and fulfil the following specific criteria:

• interpretivepanelsorbrochuresonsitetoexplainthesignificanceof the site

• evidenceofthesignificanceofthesite,eithertotraditionalAboriginal life or customs, or to Aboriginal history since the arrival of the Europeans

• theWestAboriginalLandandSeaCouncil(SWALSC)mustendorse public access to the site.

CRUISES / SCENIC FLIGHTS

The nature of scenic flight and cruise businesses often precludes operators from having “on call” services to casual tourists, therefore applicants are required to meet the tourist attraction assessment criteria and fulfil the following specific criteria:

• beavailableforpre-bookingsorhaveschedulesoperatingatfixedtimes on those days the business is open

• havethenecessarycontactdetailsand/ortimetablesonpermanentdisplay at the departure point(s).

OTHER TYPES OF ATTRACTIONS

Attractions that may not fit within an identified category may still merit signing. Applications may be submitted to the City of Fremantle for consideration. Applicants should provide a comprehensive application demonstrating a case for eligibility. Criteria for other categories may be a useful starting point to assist in preparing the application.

21

Tourist accommodation must satisfy the following criteria:

• currentlyoperatingandholdallrelevantstateandlocalgovernmentlicences and other appropriate consents

• opendaily

• availableforcasualaccommodation(priorbookingnotrequired)

• opentothegeneraltourist(notexclusivetocoachtoursororganised groups).

Accommodation is also encouraged to:

• beamemberofExperiencePerth

• beamemberoftheFremantleTourismAssociation

• maintainarecordofvisitornumbersandcomments.

BED AND BREAKFAST

A bed & breakfast is a private lodging where accommodation and breakfast is included.

6.8 Rationalising signs

Proliferation of signs, particularly at intersections, is not desirable. Too many signs can be a safety hazard for motorists and can create visual pollution. Wherever possible, the City of Fremantle will rationalise existing signs when considering the installation of new sign/s.

Rationalising could include the:

• removalofold,outdatedorillegalsigns

• aggregationofexistingsignsunderagenericreference

• creationofaninformationbay

• useofpromotionalmaterial(maps,guidesetc)toreducedependence on signing.

6.9 Applications

Applications for all service and tourist directional signs are required to be lodged with the City of Fremantle on the appropriate form together with any necessary application fee.

MRWA control specific roads within Fremantle. All applications for signs on these roads will be referred by the City of Fremantle to MRWA for comment before a decision is made.

MRWA controlled roads can be identified at:www.mainroads.wa.gov.au/UnderstandingRoads/Facts/Pages/MetropolitanRoads.aspx

The City of Fremantle will proceed to have the signs manufactured and installed only after obtaining any comments necessary from referral agencies and approval has been granted.

6.10 Implementation

Existing service and tourism directional fingerboard signs in the council area will be progressively audited and those signs that do not comply with this procedure will be replaced by compliant signs.


227.0 Entry/welcome signage

Entry and welcome signs are positioned on road sides/verges at various key entry points to the locality.

Their purpose is to inform motorists and pedestrians that they are entering City of Fremantle and to welcome them to the City.

This sign has been discontinued. See section 2.2 for new entry sign format.

Dimensions

Sign face: 3200mm(w) x 500mm(h)

Pillars: 400mm(w&d) x 1500mm(h)

Aluminium: 50mm(h)

Overall: 4000mm(w)


Pillars: Sand stone

7.1 Entry signs

237.0 Entry/welcome signage

Welcome to

Colour palette

The printed vinyl face of each sign must match the following colours.

7.2 Welcome signs



White

Typography

Gill Sans Light

abcdefgh i jk lmnopqr stuvwxyz1234567890

Note: the words “City of Fremantle” are the text version of the City’s logo.

Dimensions


Overall height: from the ground to the bottom of sign 2.1m


Sign face: 3mm aluminum

Poles: 60mm (diameter) galvanised steel poles – 3.6m(h)

Graphics: Printed UV resistant vinyl with anti-graffiti laminate

Note

The City’s welcome signs previously included the City of Fremantle carbon neutral logo, shown above. From March 2012, this layout will be phased out. All new and replacement signs must use the new layout, shown above top, without the carbon neutral logo.

Welcome to

248.0 Facility and public building signage

This section covers interior and exterior identifier and information signage at City owned facilities and buildings, such as public toilets, WiFi facilities, recreation facilities and public services.

Note: not all City owned facilities are included in this document. Refer to the manager economic development and marketing or the marketing coordinator for guidelines for any building or facility that is not listed.

8.1 Toilet and changeroom signage

Signage applied to all toilet and changeroom facilities within the locality must follow these guidelines. This includes facilities within City owned buildings and service centres, public toilets and beach changerooms/toilets. This section does not relate to directional signage for public toilets.

All signage must use the following Australian Standard symbols:

Colour palette

All signage must use AS standard safety blue and white only.

Pantone 301Calon Intense Blue(AS 2700 - B23 Bright Blue)

White

Typography

If text is required the following fonts may be used.

Gill Sans Regular


Gill Sans Bold


TOILETS - MALETo indicate the location of a public toilet for males.

TOILETS - FEMALETo indicate the location of a public toilet for females.

TOILETS - UNISEXTo indicate the location of a public toilet for males and females.

FULL ACCESSIBILITY OR TOILETS ACCESSIBLETo indicate routes and facilities with full accessibility.

DIRECTION ARROWIndicates direction or movement of people. Only used in conjunction with other symbols.

It is not necessary to include text, other than in braille, when the above symbols are used. Generally text should be kept to a minimum and must not be used to repeat the message of a symbol for example using the word toilet, male, or female and a symbol is not necessary.

Note: this document specifies new signage only, installed since March 2012. Older toilet and changeroom facility signage may not follow these guidelines. This will gradually be phased out as facility signage is updated. During this transition some old and new signage may co-exist.


Female toilet/changeroom

GENERAL TOILET/CHANGEROOM SIGNAGE

Dimensions

Sign face: 180mm(w) x 180mm(h) standard size Other sizes may be used if appropriate, for example see

next page.

Overall height: Signs should be positioned as specified in AS 1428.


Sign face: 2mm aluminium panel.

Graphics: Premium grade cut applied to face and to wrap edges.

Male toilet/changeroom Disabled toilet/changeroom

Unisex toilet/changeroom


Female toilet/changeroom Male toilet/changeroom Family toilet/changeroom

Female toilet/changeroom right Male toilet/changeroom right Disabled toilet/changeroom

Female toilet/changeroom left Male toilet/changeroom left

LEISURE CENTRE TOILET/CHANGEROOM SIGNAGE

These signs differ from the standard size format (shown on the previous page) due to the inclusion of the directional arrow and a larger family symbol.

All of these signs include an area for braille text, indicated by the white dotted line.

Dimensions


Overall height: Approx 1200mm from ground level.


Sign face: 2mm aluminium panel.

Graphics: Premium grade printed vinyl applied to face with UV anti-graffiti laminate over. Braille characters overlaid in section below symbol.


8.2 Carbon neutral signage

These plaque style signs are used on City owned buildings. Their purpose is to indicate that the building is carbon neutral.

Colour palette

Printing must match the following colours:



Typography

The following is the only typeface used for carbon neutral signage:

Blur Medium

abcdefghijk lmnopqrstuvwxyz1234567890

Dimensions


Overall height: 1600mm above ground level approx.


Sign face: 2mm aluminium plate with rounded corners and drill holes in each corner suitable for 10 gauge stainless steel self tapper.

Graphics: Printed vinyl with anti-graffiti laminate.

This building is carbon neutral



White


8.3 WiFi signage

These signs are used to indicate where the City’s free public WiFi facility is available within the CBD.

All signs include:

• City’sWiFilogo

• locationmap

• City’sprimarylogo

Colour palette


Typography

The following is the only typeface used for WiFi signage:

Gill Sans Regular


Dimensions

Sign face (on pole): 410mm(w) x 600mm(h)

Sign face (on wall) A4: 210mm(w) x 297mm(h)

Sign face (on wall) A3: 297mm(w) x 420mm(h)

Overall height: 2000mm above ground level (where possible).


Pole mounted exterior signs

Sign face: Custom-made aluminium sign.

Sign frame: Clamp mounted to pole with hidden screws.

Graphics: Printed vinyl.

Wall mounted interior signs (A4 and A3)

Sign face: 3mm aluminium composite panel with hole in each corner.

Sign frame: Clamp mounted to pole with hidden screws.

Graphics: Printed vinyl with anti-graffiti laminate.Pantone 654c100 m67 y0 k38


White

Town hallcentre

Library

Paddy Troy Mall

You areh re

You arehere


8.4 Fremantle City Library

The library uses overhead identification signage and directory signage to aid wayfinding inside the library building.

Colour palette


Typography

The following is the only typeface used for library signage:

Gill Sans Regular


OVERHEAD SIGNAGE

Dimensions

Size A: 1200mm(w) x 300mm(h)

Size B: 600mm(w) x 600mm(h)


Single sided - size A & B

Sign face: Single sided 5mm gator board with drill holes for hanging.

Graphics: Matt laminated photograde print mounted to board.

Double sided - size B

Sign face: Double sided 5mm gator board with drill holes for hanging.

Graphics: Matt laminated photograde print mounted to board.

Size B

Size A

Size A

Size A

Children’s library

Local history

Fre-infocommunity information




Size B

Size B

Return

Size B

Internet



White


DIRECTORY SIGNAGE

Dimensions



Sign face: A4 acrylic brochure holder.

Graphics: Printed insert (produced in-house).

Non-Fiction

001 - 000000 - 000Need a computer? Go to: Internet

Talking BooksCD/Cassette

001 - 000000 - 000Need assistance? Go to: Help


8.5 Fremantle Visitor Centre

The section covers the exterior and interior visitor centre signage. This signage includes the nationally recognised accredited visitor information centre trademark.

Visitor Information Centre (VIC) trademark

For standards and usage guidelines for the VIC trademark refer to the most recent version of:

Accredited Visitor Information Centre Graphic Standards Guidelines

or visit: www.tourismalliance.com.au

Typography

The following is the only typeface used for visitor centre signage:

Museo 500




White



Colour palette

Printing and cut vinyl must match the following colours:

EXTERIOR WINDOW SIGNAGE

Dimensions

Panels A, C, D, E: 1380mm(w) x 690mm(h)

Panel B: 1390mm(w) x 690mm(h)

Logo panels: 690mm(w) x 690mm(h)


Graphics: Cut vinyl laminate adhered to exterior face of windows.

Tourist information

Panel A Panel B

Panel C (above main door) Panel D

Panel E (above north door) City logo VIC logo


LIGHTBOX

Dimensions

Lightbox: 800mm(w) x 1300mm(h)


Sign face: Acrylic illuminated lightbox panels (two sides).

Graphics: Premium grade cut vinyl.

A-FRAME

Dimensions

600mm(w) x 900mm(h)


Sign face: Standard a-frame.

Graphics: Premium grade cut vinyl


INTERIOR SIGNAGE

Dimensions

2400mm(w) x 400mm(h)


Sign face: Perspex with stainless steel wall mounts.

Graphics: Reverse printed vinyl adhered to reverse of sign face.

Overhead sign A

Overhead sign B (front and back)

QUEENSGATE DIRECTIONAL SIGNAGE

Dimensions

Sign A: 1600mm(w) x 400mm(h)

Sign B: 1600mm(w) x 400mm(h)


Sign frame/face: Box steel frame with folded metal over.

Graphics: Premium grade cut vinyl.


8.6 Free-wheeling Fremantle

The section covers signage for the City’s free bike hire service, Free-wheeling Fremantle, managed by Fremantle Visitor Centre.

Typography

The following are the only typefaces used for Free-wheeling Fremantle signage:

Gill Sans Regular


Gill Sans Bold


Museo 500


Museo 700



Avery Indigo Blue 932


WhiteAvery Translucent

White 20

c100 m56 y0 k0

c24 m0 y74 k9

Avery Springtime 985

c59 m0 y100 k9

c14 m0 y85 k9

Avery Lemon 927

Colour palette


c44 m0 y89 k9

Avery Lime 814

A-FRAMES

Dimensions

600mm(w) x 900mm(h)



Graphics: Premium grade printed vinyl

free bike hireFree-wheeling Fremantle

available here

Frame A (at visitor centre)

free bike hire

T 1800 888 898 www.e-bikesrus.com.au/bike-hire

Free-wheeling Fremantle

Harbour Bike Hire, Shop 76E Shed Market, Victoria Quay

9.00 am–5.00 pmWednesday–Sunday

Frame B (at E-shed)

c72 m0 y100 k14

Avery Light Green

35

WINDOW SIGNAGE (TOP PANELS)

Dimensions

Panels A and C: 680mm(w) x 680mm(h)

Panel B: 1380mm(w) x 680mm(h)

Panel D and F: 685mm(w) x 695mm(h)

Panel E: 1370mm(w) x 695mm(h)


Graphics: Cut vinyl laminate adhered to exterior face of windows.

Panel A Panel B (no text)

Panel C (no text) Panel D

Panel E Panel F (no text)


WINDOW SIGNAGE (MAIN PANELS)

Dimensions

Left and right: 685mm(w) x 1370mm(h)

Centre: 1370mm(w) x 1370mm(h)


Graphics: Cut vinyl adhered to interior face of windows (inside Fremantle City Library). Note: text and graphics shown below in black are white cut vinyl lettering. Grey area indicates window frame.

Free-wheelingFremantle

Free bike hire available from Fremantle Visitor CentreBike availability hoursMonday-Friday 9.30 am-4.30 pmSaturday 9.30 am-3.30 pmSunday 10.30 am-3.30 pmPublic holidays 10.30 am-3.30 pm

Not available on Good Friday & Christmas Day

Free-wheeling Fremantle also operates from Harbour Bike Hire, Shop 76E Shed Market, Victoria QuayT 1800 888 898www.e-bikesrus.com.au/bike-hire


8.7 Samson Recreation Centre

The section covers the exterior and interior signage at Samson Recreation Centre (SRC).

Some existing signage at the centre uses the old SRC logo. This is being phased out. All new signage must use the new logo.

Typography

The following are the typefaces used for SRC signage:

Gill Sans Regular


Gill Sans Bold


Museo 300


Museo 500


Museo 700




White

Colour palette


ENTRY SIGN

Dimensions



Sign face: Dibond substrate, mounted to brick wall.

Graphics: Digital print with anti-graffiti UV laminate.


SCHEDULE (ENTRY) SIGN

These two signs include a tracking system with interchangeable sliders to enable information to be updated. The tracking system holds a series of sliders that can be interchanged as required.

Dimensions

Sign face A: 890mm(w) x 850mm(h)

Sign face B: 980mm(w) x 850mm(h)

Slider C: 160mm(w) x 80mm(h)

Slider D: 570mm(w) x 80mm(h)


Frame: 50 x 50mm galvanised legs.

Sign face: Single sided dibond paneled signs (joined together with legs).

Tracking: Powder coated blue.

Sliders: Dibond panels.


Samson Recreation Centre Samson Recreation Centre

Sign face A (left) Sign face B (right)

T

Slider C Slider D


EXTERIOR BUILDING & TENNIS COURT SIGNS

Dimensions

Building sign A: 2000mm(w) x 400mm(h)

Building sign B: 400mm(w) x 600mm(h)

Tennis court: 300mm(w) x 350mm(h)


Sign face: Aluminium composite panels, mounted to brick wall.


Building sign A

Building sign B

Tennis court sign


8.8 Fremantle Leisure Centre

The section covers the exterior and interior signage at Fremantle Leisure Centre (FLC).

Some existing signage at the centre uses the old FLC logo. This is being phased out. All new signage must use the new logo.

Typography

The following typefaces are used for FLC signage:

Gill Sans Regular


Gill Sans Bold


Museo 300


Museo 500


Museo 700




White

Colour palette


FRONT PORTICO

Dimensions



Frame: Box steel attached between two brick pillars.

Sign face: 3mm aluminium.

Graphics: Printed vinyl with protective UV anti-graffiti laminate.

Front

Reverse


FRONT PORTICO

Dimensions



Frame: Box steel attached between two brick pillars.

Sign face: 3mm aluminium.


Left (from front)

Right (from front)

A-FRAME

Dimensions

600mm(w) x 900mm(h)




Frame at entrance


FITNESS CENTRE DOOR

Dimensions



Graphics: Cut vinyl applied to reverse side (inside) of door.

FACILITY WAYFINDING SIGNAGE

Dimensions

700mm(w) x 200mm(h)


Sign face: 3mm aluminium fixed directly to brick wall.


Note: all text shown in black (above) is white

cut vinyl.


ENTRY TERMS AND CONDITIONS

Dimensions



Sign face: 3mm aluminum, attached directly to brick wall.


•ALLchild enunde theageoften(10)mustbeaccompan edbyanapp op iatepa ento gua dian

•ALLchild enunde theageoffive(5)yea smustbeaccompan edbyanadultwhile nanypool

•App op iateswimwea mustbewo natalltimes.Swimwea fo babiesmustbeelastic sednappiesonlegsandwa st

•Nope sonshallp ofitteach,coacho t a nanype son nthecent ewithoutp o consentf ommanagement

•Ape soncannotente o usethewate bodyif- suffe ingf omskininfection/communicabledisease- uncleanconditions- unde the nfluenceofalcoholand/o d ugs

Welcome to the Fremantle Leisure Centre, the following policies will help make your visit a safe and enjoyable one. Please observe:

•Ape sonmustnotpollute,deposit ubbisho offensivematte o intent onally eleasebodilymate ialo waste ntothepool

•Ch ld eno adu tswitha ecenth sto yofdia hoeao agast oinfectiona enotpe m tted ntheswimmingpool

•G oupswi lnotbeadmittedwhe ethenumbe ofpa ent/gua dianssupe visingag oupofchild enunde five(5)exceedsthe atioof1

•G oupswi lnotbeadmittedwhe ethenumbe ofpa ent/gua dianssupe visingag oupofchild enunde ten( 0)exceedsthe atioof1 0

•Nosoap,dete gento anysim la substances nthepool

•Notennisba ls,f isbeeso othe th owingobjectsdeemedtobedange ous

•Noindecent, mp ope o diso de lyconductand/o abus velanguage

•Noalcoholandintox catingd ugs•Noclimbingonanypa tofthep emises•Noanimals,exceptgu de-dogs•Nob cyclesins dethecent e•Noglasscontaine s•Nosmoking

You coope at on sapp eciated.Enjoyyou visit.Centre management

Disclaimer

Thesefacilitieshavebeenp ovidedbytheC tyofF emantleanda einspectedandmaintainedbythem.

A lpe sonsente ngo usingthesefacil t esa ewa nedthattheya edoingsoenti elyatthei own isk.

Fo themutualp otectionofallthoseusingthesefac lities,please epo tanythingnoticedofahaza douso potentiallyhaza dousnatu esothatitcanbe emediedassoonaspossible.

Centre manager

FITNESS CENTRE INTERIOR

Dimensions



Sign face: 3mm aluminum, attached to inside of aluminium window frame (facing inwards).



8.9 Town hall building

The section covers the exterior signage at the Kings Square and William Street entrances to the town hall building.

*Note: all white cut vinyl is shown in black on this page and the following page.

Typography

The following are the typefaces used for the town hall signage:

Gill Sans Regular


Gill Sans Bold


White* RedAS 2700

R13 Signal Red

Colour palette

The cut vinyl must match the following colours:

KINGS SQUARE ENTRANCE

Dimensions

Window size: 495mm(w) x 1195mm(h)


Graphics: Cut vinyl applied to interior face of window. Black lettering is WHITE cut vinyl.

City of Fremantle

Office hoursMonday-Friday 8.00 am-5.00 pm

Left (from outside)

Fremantle City Library

Opening hoursMonday 9.30 am-5.30 pmTuesday 9.30 am-8.00 pmWednesday 9.30 am-8.00 pmThursday 9.30 am-8.00 pmFriday 9.30 am-5.30 pmSaturday 9.30 am-5.00 pmSunday Closed

Right (from outside)


WILLIAM STREET ENTRANCE

Dimensions

Top window: 3005mm(w) x 525mm(h)

Window size: 525mm(w) x 2140mm(h)


Graphics: Windows - Cut vinyl applied to interior face of window.

Lintel - Gold lettering above door in gold perspex stick on lettering with black outline.

City of Fremantle

Office hoursMonday-Friday 8.00 am-5.00 pm

Left window (from outside)

TOWN HALL CENTRE

Top window (from outside)

Fremantle City Library

Opening hoursMonday 9.30 am-5.30 pmTuesday 9.30 am-8.00 pmWednesday 9.30 am-8.00 pmThursday 9.30 am-8.00 pmFriday 9.30 am-5.30 pmSaturday 9.30 am-5.00 pmSunday Closed

Right window (from outside)

8 WILLIAM STREET

Concrete lintel

459.0 Heritage building plaques

Typeface

The following typefaces are used for heritage building plaques:

Gill Sans Bold


Times New Roman Regular

abcdefghi jklmnopqrstuvwxyz1234567890

Times New Roman Bold


These plaques are used on City owned heritage buildings/places. Their purpose is to give background information about the heritage building/place history and its historical use.


Colour palette

The sign face must match the following colours.

White

1904PILOTS COTTAGES

Built for Fremantle Harbour Trust’s pilots.Designed by Hillson Beasley,

Chief Architect of the Public Works Department.Occupied by pilots families up to the 1980s.

Vested in the City of Fremantle in 1982.Since late 1980s used for a range of adaptive uses,

including shop, café and information centre,Fremantle Pilots company and rental accommodation.

Dimensions



Sign face: Baked enamel with screen printed lettering.

4610.0 Parking signage


Processc73 m100 y8 k15

White





10.1 Car park signs

These signs are situated within City of Fremantle public car parks.

Layout

Each sign consists of either a front and back panel or a front panel only. All front panels include a clear vinyl overlay applied to the face of the sign specifying the hourly rate. The hourly rate overlays are usually updated annually by the City’s commercial parking department.

All front signs contain the following:

• CityofFremantlelogotext

• Backgroundgraphic(sealion)

• Carparknameandnumber

• Instructions

• Operating/applicablehours

• Hourlyrate(vinyloverlay)

• Enquirydetails

• Carbonneutrallogo

Back panels (where applicable) consist of a location map and directional panel.

The City’s parking signage has been developed to give motorists clear information regarding parking fees, time restrictions and user instruction for City of Fremantle car parks and street parking locations.

Some car park signs also provide maps and directional guidance for visitors.

Process colourc54 m0 y100 k54

FRONT and BACK colours

FRONT only colours

BACK only colours

Colour palette

The printed graphics for each sign must match the following colours.



Fees payable. See main sign for details.

fishing boat harbour

the esplanade

maritime museum

bathers beach

round house

victoria quay

city centre

public toilets

visitor centreph: 9431 7878

shipwreck galleries ofthe maritime museum

Park your vehicle Buy a ticketDisplay ticket on dashboard

Instructions for ticket parking

MARINE TERRACE CAR PARK No.

ENQUIRIES: 9432 9999 The City of Fremantle assumes no responsibility for any loss through fire, theft, collision or otherwise to the vehicle or its contents. Vehicles are parked at owners risk.

2FEES APPLICABLE DAILY8am to 1amMonday to Sunday

Ticket valid at this location only. Obtain ticket from nearest ticket machine if malfunctioning.

If credit card payment is unavailable please use coins.

$1.50 p/hour or part thereof

Typeface

The following typefaces are used in car park signage:

Gill Sans Regular


Gill Sans Bold


Helvetica Neue Black*


*Helevtica Neue Black is used for numbers only (eg under “instructions for parking”fornumbers1,2and3).


NUMBER

Font: Helvetica Neue Black

Size: 435 pt

LOGO TEXT

This must not be typeset. Use the City’s

logotype.

CAR PARK NAME

Font: Gill Sans Regular

Size: 90 pt

INSTRUCTIONSBlue text

Font: Gill Sans Bold

Size/leading: 154 pt/170 pt

White text



Numbers

Font: Helvetica Neue Black

Size: 121 pt

ADDITIONAL INFORMATION

Font: Gill Sans Regular/Bold


FEES APPLICABLE/DAYSBlue text


Size/leading: 108 pt/129.6 pt (auto)

White text



DIRECTORY



FEES PAYABLE


Size: 65 pt

WEB


Size: 296 pt


Front overlay

FREE P/HR


Size: 108 pt

OR PART THEREOF


Size: 108 pt

Front

Back










Front sign face

Front overlay

White lettering printed on clear vinyl

Dimensions


Overlay: 480mm(w) x 110mm(h)

Overall height: Base of sign approx 1340mm above ground level.


Sign face: 3mm aluminum.

Graphics: Printed UV resistant vinyl with anti-graffiti laminate.

Overlay: Printed (white lettering only) UV resistant clear vinyl.








Front sign face with overlay


49

EVENT PROMOTION OVERLAY STICKER

Where appropriate, there is space on the reverse side of some car park signs which can be used for event promotion. Use of this space is managed by economic development and marketing.

The space is indicated (right) by the white dashed line.

Dimensions

Overlay: 381mm(w) x 490mm(h)


Graphics: Printed UV resistant vinyl with anti-graffiti laminate.

Overlay: Removable printed UV resistant vinyl with anti-graffiti laminate.


Fees payable. See main sign for details.

fishing boat harbour

the esplanade

maritime museum

bathers beach

round house

victoria quay

city centre

public toilets

visitor centreph: 9431 7878

shipwreck galleries ofthe maritime museum

Back sign face showing area for promotional event overlay



AveryIndigo Blue 932

AverySilver Metallic 990

10.2 Queensgate car park signage

This section relates to signage on the exterior and interior of the City’s Queensgate car park building.

Note: the installation of this signage is still in progress and is being undertaken in several stages. During this time some old and new signage will co-exist. This document specifies new signage only. It does not include existing signage that is being phased out.

Colour palette

This signage system uses the following vinyl colours.

Typeface

The following are the typefaces used in Queensgate car park:

Gill Sans Regular


Gill Sans Bold


Helvetica Neue Black*


*Helevtica Neue Black is used for numbers only (eg under “instructions for parking”fornumbers1,2and3).


TOILETS - MALETo indicate the location of a public toilet for males.

TOILETS - FEMALETo indicate the location of a public toilet for females.

FULL ACCESSIBILITY OR TOILETS ACCESSIBLETo indicate routes and facilities with full accessibility.

DIRECTION ARROWIndicates direction or movement of people. Only used in conjunction with other symbols.

Symbols

The following are Australian Standard symbols used in Queensgate car park. No other symbols must be used for new signage. During the signage upgrade process, some existing signage may use different symbols, these will be phased out.

STAIRSTo indicate the location of stairs.

LIFTTo indicate the location of a public lift.

AveryEmerald Green 931

AveryTranslucent White 20

MultifixEtch Film


EXTERIOR UNDER AWNING SIGN

Dimensions

1240mm(w) x 485mm(h)


Frame: Aluminium frame sign with internal LED illumination. (White areas only illuminated.)

Sign face: Removable faces constructed from brushed aluminium alupanel.

Graphics: Opal acrylic and translucent vinyl graphics.

Side one

Side two


EXTERIOR ENTRY FASCIA

Dimensions

Entrance 1: 7250mm(w) x 760mm(h)

Matrix area: 2000mm(w) x 200mm(h)*

Exit 2: 7286mm(w) x 760mm(h)

Entry/exit 3: 7260mm(w) x 760mm(h)


Sign faces: 4mm metallic silver alupanel.

Graphics: Premium grade vinyl cut graphics applied to face.

*Entrance 1 sign has an allowance for a matrix sign to be added in the future, as pictured.

Entrance 1

Exit 2

Entry/exit 3

Entrance 1 with matrix


ENTRY BLADES

Dimensions

Overall sign: 1100mm(w) x1545mm (h) inc.430mm(h)plinth



Frame: Galvanised steel frame for main sign face section constructed from 50 x 100 x 3mm mild steel, base plinth constructed from 50 x 50 galvanised 3mm steel tube frame with solid steel 15mm base plate. Powdercoat finish to frame.

Sign face: 4mm metallic silver alupanel single piece skin. Fold over top of sign and return down the opposing face.

Graphics: Premium grade vinyl (allowing for upgrades as necessary).

Sign face

City of Fremantle

Early bird parking $6.50 all day parking*

QUEENSGATE CAR PARK

$1. 50p/hr

Opening timesMonday to Thursday 7am to midnight

Friday & Saturday Open all night

Sunday Closes at midnight

*before 10am Monday to Friday only

Take ticket at entrance

Proceed to roof level 5

To enter roof level 5, insert ticket at barrier and wait for ticket

Take your ticket with you

Park your vehicle

Pay before returning to your car at pay station

Use ticket to exit through both rooftop and final exit barriers

54

City of Fremantle

Conditions of use for parking facilitiesThe City of Fremantle (which expression includes jointing and severally the Council, its

Councillors, employees, servants, agents and or/contractors) will not be liable in contract,

tort, by statute, or otherwise arising for:

(a) Any loss or damage suffered by the driver and/or owner of any motor vehicle and/or

any other person including loss or damage to the motor vehicle, any accessories and/or

contents of the motor vehicle (including without limitation, by delivery to some person

not authorised to take delivery); and/or

(b) Any injury to or death of a person however caused and whether due to the state of the

car park (including fixtures or fittings) or any act or omission by or on behalf of the City

of Fremantle or by the negligence or otherwise of any person being with or without

authority of the City of Fremantle.

The owner and the driver of any motor vehicle for themselves, and the driver as the agent

of the owner for and on behalf of the owner (where the driver is not the owner) jointly and

severally agree that the motor vehicle is parked entirely at the owner’s and/or driver’s sole risk

as to all events and occurrences and to the full extent permitted by law the owner and/or

driver releases the City of Fremantle from all and any liability of whatsoever nature and

indemnifies the City of Fremantle in respect of all and any liability of whatsoever nature and

howsoever caused or arising and irrespective of any act or omission or negligence by or on

behalf of the City of Fremantle and irrespective of whether the motor vehicle was being

driven or not at any material time.

Without limiting the above the City of Fremantle may deliver or allow removal of a motor

vehicle to any person producing a ticket or other proof to the satisfaction of the City of

Fremantle, and the City of Fremantle may retain a motor vehicle until a person produces a

ticket or other proof to the satisfaction of the City of Fremantle.


ENTRY TERMS AND CONDITIONS

Dimensions

290mm(w) x 350mm(h)


Sign face: 4mm alupanel.

Graphics: Premium grade, edge wrapped, digitally printed graphics with gloss over-laminate.


ENQUIRIES OFFICE EXTERIOR WINDOWS AND DOORS - HENDERSON STREET

Dimensions

Left window: 2500mm(w) x 1890mm(h)

Right window: 2540mm(w) x 1890mm(h)

Returns: 440mm(w) x 1890mm(h) (not shown)

Doors: 675mm(w) x 790mm(h)

Door panels: 790mm(w) x 151mm(h)


Windows (from Henderson Street)

Dusted crystal glass film background and vinyl cut graphics to face of two main windows. Digital print panel to left hand side with vinyl cut graphics to bleed onto blue facade at top and into window section to right of print.

Doors (from Henderson Street)

Frosted crystal glass film background with vinyl cut graphics to face of two doors. Vinyl panel across both door frames with “Push” text in vinyl cut lettering to left door. Left window Right window

QUEENSGATE CAR PARK

Enquiries

Doors (top two panels shown combined)

Doors frame panels (left and right shown)


Left and right window (shown combined)

ENQUIRIES OFFICE WINDOW - HENDERSON STREET ENTRY

Dimensions

Windows: 2750mm(w) x 915mm(h) combined

Panel below: 3060mm(w) x 480mm(h)


Windows

Graphics: Dusted crystal glass film background and vinyl cut graphics to face of windows.

Panel below window

Sign face: Aluminium 25mm square tube frame with 3mm alupanel sign.

Graphics: Edge wrapped, premium grade vinyl cut graphics.

Panel below windows


ENQUIRIES OFFICE WINDOW AND DOOR - CAR PARK INTERIOR

Dimensions

Window: 2055mm(w) x 915mm(h)

Door: 590mm(w) x 1040mm(h)


Window

Dusted crystal glass film background and vinyl cut graphics to face of windows.

Door

Dusted crystal glass film background and vinyl cut graphics to face of windows. Frosted crystal window film to entry door.

Enquiries

Window

Door (top panel)


ENQUIRIES OFFICE INTERIOR DESK

Dimensions

Centre panel: 1256mm(w) x 1320mm(h)

Closed sign: 900mm(w) x 180mm(h)


Enquiries desk centre panel

Graphics: Premium grade vinyl cut graphics direct applied to window. (Avery Silver Metallic 990, Indigo Blue 932 & White)

Closed sign (removable)

Sign face: 3mm alupanel with folded return.

Graphics: Premium grade, edge wrapped, vinyl cut graphics.

Closed sign (removable)

Enquiries desk centre panel

59

Enquiries sign - duct

QUEENSGATE CAR PARK

City of Fremantle


Enquiries sign - beside window

ENQUIRIES OFFICE EXTERIOR WALL - CAR PARK INTERIOR

Dimensions

Duct: 4405(w) x 775(h)

Beside window: 3000(w) x 915(h)


Frame and face: 25mm galvanised tube frame with 3mm brushed aluminum finish sign faces to fold around returns to provide a boxed out feel.

Graphics: Premium grade vinyl graphics applied to face.


ENQUIRIES MONOLITH

Dimensions

1000(w) x 2100(h)


Frame: Aluminium frame sign with internal LED illumination, removable rear panel for electric access. (White areas only illuminated.)

Sign face: Opal acrylic face.

Graphics: Translucent vinyl graphics.

Monolith

City of Fremantle


DIRECTIONAL SIGNS

Dimensions



Sign face: 4mm alupanels finished with protective matt over laminate.

Graphics: Premium grade, edge wrapped, vinyl cut graphics.

Lifts and stairs

Lifts & stairs

Toilets


10.3 On street parking signs

All on street parking signage must be in accordance with the current Australian Standards. Including design (font, point size and symbols/graphics), manufacture, installation and position.

The visuals, shown right, are examples only. Full details and specifications can be found in the following documents:

• AustralianStandard-ParkingfacilitiesPart5:On-streetparkingAS2890.5–1993

• AustralianStandard-ManualofuniformcontroldevicesPart11:Parking controls AS 1742.11–1999

1PMETER

9AM

MON 5PM30

FRI

9AM

SAT

12NOON

S


10.4 Parking pay stations

This section applies to signage for City of Fremantle Parkeon parking meters in public car parks and within on street parking areas. With the exception of the parking meters in Queensgate car park, all other types of parking meters are being phased out.

Layout

Each Parkeon meter has two printed inserts:

• aninstructioninsert;

• andanhourlyrateinsert.

Instruction inserts are the same for all Parkeon meters. They contain:

• CityofFremantlelogo

• carbonneutrallogo

• coinpaymentinformation

• creditcardpaymentinformation

Hourly rate inserts are different for each Parkeon meter. They are printed from one of two templates, both of which are the same with the exception of the credit card minimum purchase amount. This amount is either $2.00 or $5.00. The overlay hourly rate information is different for each Parkeon meter.

Hourly rate inserts contain:

• CityofFremantlelogo

• carparknameandnumber(overlay)

• timesfeesareapplicable(overlay)

• hourlyrate(overlay)

• creditcardminimumpurchase

• mandatoryinformationandcontactdetails



WhitePantone 7459c57 m0 y6 k13


Colour palette

The printed inserts must match the following colours.

Typeface

The following are the typefaces used in pay station signage:

Gill Sans Regular


Gill Sans Bold



Dimensions

Instructions: 219mm(w) x 53.5mm(h)

Hourly rate: 85mm(w) x 96.5mm(h)


Instruction insert

These are printed by the City’s parking ticket machine supplier.

Hourly rate insertThese are printed from an MS Word template by City of Fremantle commercial parking staff.

Instruction insert

Hourly rate template

Obtain ticket from nearest ticket machine if malfunctioning. Report all faults to the City’s Parking Department

T 08 9432 9999. Please quote machine address (above).Fees include Government GST.

MINIMUM CREDIT CARD PURCHASE $2.00




FISHING BOAT HARBOUR No 31A

FEES APPLICABLE DAILY9am to 5pm - 30 min. limit

$1.10 p/30 min. or part thereof

5pm to 1am - 3 hour limitMax fees $2.00




VICTORIA QUAY No 42

FEES APPLICABLE DAILY9am to 5pm - 30 min. limit

$1.10 p/30 min. or part thereof

5pm to 1am - 3 hour limitMax fees $2.00

Hourly rate template ($2.00) with overprint

Hourly rate template ($5.00) with overprint

65

10.5 Parking space availability signage

SIGNS LOCATED ON ROAD

Layout

These signs are used to aid wayfinding to the City’s precincts and car parks and to give parking bay availability numbers. They are located on High Street, Queen Victoria Street and South Terrace. Each sign includes:

• parkingmessagematrixpanel(top)

• precinctcolourindicator/graphic

• precinctname

• carparkname

• numberofvacantparkingbays

• parkingsymbol

• attractionsymbol(whereappropriate)

• directionalarrow

Colour palette

The face of each sign must match the following colours:

Typography

Highway Gothic Series D


Dimensions, construction and installation

All road traffic signage must be in accordance with the current Australian Standards, including design (typeface, point size and symbols/graphics), manufacture, installation and position.

Existing specification

• S/S2550x350mmLEDunit,frontframepaintedPMS432,fixedtoframework behind.

• S/S2550x2552mm(O/Asize)alipanelwith220mmdiacorners,with cutouts for 4 digit LED panels.

• Digitalprintgraphicon3Mhighintensitygradeprismaticsheeting(white 3930) to front face of all panels.

• LEDpanels,controlboxandmodemboxtobemountedtorearofface panels.

• 200x200x6mmSHSsteelpoleand400x400x25mmbaseplate(hot dip galvanised).

• 40x40x3mmSHSframeworktosupporttopLEDpanel.

• 100x100x4mmSHSsteelframe(alignedwithfrontfacepole)painted PMS 877 silver.

Grey PMS 432paint

3M Trans Bristol Blue 3630-97 or Avery Trans Genetian Blue 5512 QM

3M Trans Rust Brown 3630-63 or Avery Trans Wood Brown 5576 QM

Cappuccino Strip

c8 m51 y0 k0

City Centralc47 m0 y94 k0

Victoria Quayc67 m0 y12 k2

West End

c0 m69 y65 k0

WhiteFishing boat Harbourc63 m0 y32 k0


66

Dimensions

Top sign face: 1000mm(w) x 800mm(h)

Bottom sign face: 1000mm(w) x 2000mm(h)

LED display: 520mm(w) x 218mm(h)




• D/SinternallyilluminatedlighboxwithLEDtubes,paintedPMS432.

• Clearacrylicfaces,maskedandpaintedPMS432.

• 4LEDpanels.

• Acrylicpanelsbacksprayedwhite.


SIGNS LOCATED IN CAR PARKS

Layout

These signs are used to aid wayfinding to the City’s car parks and to give parking bay availability figures. They are located at Parry Street, Queensgate and Collie Street car parks.

Parry Street and Queensgate use a two panel layout. Collie Street uses a bottom panel only.

Each sign includes:

• attractionsymbol(s)andattractionname(whereappropriate)

• parkingsymbol

• numberofvacantparkingbays

• carparkname

Colour palette

The face of each sign must match the following colours:

Typography



Grey PMS 432c67 m45 y27 k70

3M Trans Bristol Blue 3630-97 or Avery Trans Genetian Blue 5512 QM

3M Trans Rust Brown 3630-63 or Avery Trans Wood Brown 5576 QM

White Arlon Black

6711.0 Planning signage

Typeface

The following typefaces are used for planning signage:

Gill Sans Regular


Gill Sans Italic

abcdefgh i jk lmnopqr s tuvwxyz1234567890

Gill Sans Bold


Planning signage is to be used to give notice of public advertisement of planning proposal.

Layout

Each sign must contain all of the details shown in the example (right) and adhere to the regulations set out in City of Fremantle Local Planning PolicyLPP1.3PublicNotificationofPlanningProposals,including that:

1. Thesignistobedatedthesamedatethesignisplacedonthesite;

2. Thesignistobeclearlyvisiblefromthestreet;

3. The bold typed letters are to be 50mm high, and all other letters 20mmhigh;

4. All lines on the sign are to be separated by a minimum gap of 20mm.

Dimensions

Sign face: 1100mm(w) x 1600mm(h) min.

Blackc0 m0 y0 k100

Colour palette

The sign face must be white with black lettering only.

White

Notice of public advertisement of planning proposalPlanning and Development Act 2005 (as amended)

The City of Fremantle has received an application to use and/or develop land for the following purpose and public comments are invited.

[Insert Lot No ][Insert Street Address ][Insert Suburb ][Insert Proposal]Details of the proposal are available for inspection at customer service, town hall centre, 8 William Street Fremantle. Digital copies of the plans can be obtained be emailing [email protected] with your request.

Please provide your mailing address and forward comments in writing to:City of Fremantle Planning Services PO Box 807 FREMANTLE WA 6959or e-mail to: [email protected]

G MackenzieChief Executive OfficerCity of Fremantle

Dated:

On or before the [insert] dayof [insert] 20[insert].

6812.0 Precinct signage

12.1 Precinct wayfinding road traffic signage

Layout

These signs are used to aid wayfinding to the City’s precincts, parking areas and key attractions. Each sign includes:

• precinctcolourindicator/graphic

• precinctname

• parkingsymbol

• attractionsymbol(whereappropriate)

• directionalarrow

Colour palette

The printed face of each sign must match the following colours:

Dimensions

Sign face: 1600mm(w) x variable (h)

2400mm(w) x variable (h)




Sign face: Digital print adhered to class 2 S/SD 3mm aluminium sign with struts (various sizes).

Poles: Various galvanised poles including single leg gantry and twin poles.

Typography



Grey PMS 432c67 m45 y27 k70

AS2700 B21 Ultramarine

AS2700 X54 Brown

Cappuccino Stripc8 m51 y0 k0

City Centralc47 m0 y94 k0

Victoria Quayc67 m0 y12 k2

West End

c0 m69 y65 k0

WhiteFishing boat Harbourc63 m0 y32 k0

6912.0 Precinct signage

12.2 Precinct wayfinding pedestrian signage

This signage is currently under construction.For more information contact the manager economic development and marketing or

the marketing coordinator.

VICTORIA

QU

AY

FISHIN

G BOAT H

ARB

OUR

CAPPUCCINO STRIP

CITY CENTRAL

VICTORIA QUAY

WEST END

Proposed blade signage Proposed banners

7013.0 Public space signage

Public space signage is positioned both at entry points and within the City’s parks, reserves and beaches.

There are two different kinds of signage, one to displaying the name of the park, reserve or beach and one to displaying interpretive information about the area.Regulatory signs are also used in parks and reserve and at beaches.These are detailed in section 10.

13.1 Beach name signs

Layout

These signs are used to aid wayfinding at City beaches. They include:

• beachname

• backgroundgraphics*

• City’slogo

*Background graphics vary across these signs but all use the same blue tones.

Colour palette


Dark bluec100 m51 y0 k24

Light bluec89 m26 y0 k15

Typography

Gill Sans Regular


Dimensions


Height: base of sign 900mm above ground


Sign face: 3mm aluminium plate with 45mm radius corners.

Posts: 100mm x 50mm galvanised steel with plastic cap ends.

Rails: 25mm galvanised steel with plastic cap ends.

Graphics: Premium grade full colour graphics, finished with a protective gloss UV over laminate.

White

SOUTH BEACH

South Beach sign face

LEIGHTON BEACH

Leighton Beach sign face


Typography

Gill Sans Regular


Dimensions

Sign face (small): 2400mm(w) x 300mm(h)

Sign face (large): 3000mm(w) x 300mm(h)



Sign face: 3mm aluminium plate with 45mm corner radius.




13.2 Park and reserve name signs

Layout

These signs are used to aid wayfinding at major parks and reserves. Each sign includes:

• parkorreservename

• backgroundgraphics*

• City’slogo

*Background graphics vary across these signs but all use the same brown tones.

Some of these signs include a green sub-name sign panel below the brown panel (see next page). The green panels include the name and a directional arrow for wayfinding to individual sporting fields.

Colour palette


Dark brownc0 m82 y100 k37

Light brownc0 m63 y100 k24

Light brown60%tint

STEVENS RESERVE

Stevens Reserve - small sign face

HILTON PARK BOWLING CLUB

Hilton Park Bowling Club - large sign face

Green

c100 m0 y100 k34

WhiteGreen60%tint

72

Dimensions

Sign face (green): 2400mm(w) x 700mm(h)



Sign face (green): 3mm aluminium plate (no corner radius).




HILTON PARK

Hilton Park - small sign face and sub-name sign

FREMANTLE UNITED SOCCER CLUBKEN ALLEN FIELD

HILTON PARK BOWLING CLUBDICK LAWRENCE OVAL


73

13.3 Park and reserve interpretive signs

Many of the City’s parks and reserves have interpretive signage giving details of the history of the park or reserve and surrounding area.

These signs include:

• parkorreservename

• historyofthenameandarea

• photo,imageormap(ifrequired)

• damagecontactdetails

• City’slogo

Note: some older versions of these signs include regulatory or warning symbols/information. The use of regulatory or warning symbols/information should not be included in interpretive signage.

This land once formed part of Henry Maxwell Lefroy’s ‘Mulberry Farm’ established in the 1860s. The grounds covered 41 acres and were planted with fruit trees.

In the late 1940s, the State Housing Commission took control of the land to provide much needed, low-cost housing for workers, migrants and returning servicemen. Residents of the area formed The Progress Association and pressured Fremantle Council to improve local amenities which resulted in the formal vesting of Bruce Lee Reserve in 1962.

This reserve was named to pay tribute to Councillor Bruce William Francis Lee, (1905-1995) who was elected to Fremantle Council in 1940 and served for 27 years, 10 of those as Deputy Mayor. He was the foundation member of the Library Board of WA and also received an Imperial Honour - Officer of the Order of St. John, in recognition for 50 years of service with St. John’s Ambulance.

Councillor Bruce Lee was also known as one of the most celebrated journalists in Fremantle. He worked for 50 years in Daily News, first as an office boy, then journalist and eventually becoming the editor.

Council or Bruce Lee, May 1944

BRUCE LEE RESERVE

If you see any damage to Bruce Lee Reserve please contact the City of Fremantle on 9432 9999.

Colour palette

The City’s wave on the face of each sign should match the following colours.



Typography

Gill Sans Regular


Gill Sans Italic


Dimensions


Overall height: 1000mm approx.


Sign frame: Galvanised iron leg frame.

Sign face: 3mm aluminium plate attached to sign frame.



74

13.4 North Fremantle heritage trail signs

This signage provides interpretive imagery and information about the heritage of the North Fremantle area, and basic directional guidance for the trail.

Signs include:

• locationnumber(from1-17)

• location/heritagefeaturename

• briefhistoryoflocation/heritagefeature

• photo(s)and,ifrequired,stylisedgraphicofphoto

• trailmap

• legend


• City’slogo

“Love For Your Community” If you see any damage to please contact Fremantle Parks and Reserves on 9432 9999

Construction of the Fremantle Traffic Bridge and upgrading of Perth Road (Stirling Highway) in the 1860s saw the rapid development of North Fremantle township. A tramway to Fremantle was opened in 1908 and by 1910 a bustling commercial centre had developed on Queen Victoria Street.

Proximity to the port attracted new industries, including tanneries, a boot factory, soap and candle works, oil stores and locomotive workshops. Continuing port expansion reduced the local population and the centre declined until the 1970s, when a residential revival brought fresh life.

fremantle

QUEEN VICTORIA STREET LOCAL CENTRE5

Queen V ctor a St c 1905 look ng north w th the Town Ha l on the r ght Photo courtesy The Fremantle Soc ety

V ew from near this spot c 1918 The Or ginal Post Office on left was demolished n he 1960s for Tydeman Rd widen ng The present Post Office occupies the former pol ce stat on and gaol Photo courtesy the Fremantle Local History Collect on

LEGEND He itage Trail (Total length 4 5km Town loop 2 5km) APACE AID Inc (Tra l S ar ) NTERPRETIVE SIGNS1 Tra l Map (Brochures available at APACE)2 Gi bert Fraser Reserve3 Queen Victoria St - Nor h4 Fa len Soldiers Memo ial and Town Hall5 Queen Victoria St - South6 Pensioner Guard Reserve7 O d Traffic Bridge8 Dingo Dreaming 9 Prawn Bay Wetlands10 Shipbui ding Yard11 Harvey Beach12 Tra l Map13 Cyp ess H ll14 Rocky Bay15 Kairp Ngungar (Rocky Bay)16 Tra l Map and evegetation p oject17 SEW Park

PUBLIC ARTWORKS1 Circular mosaic2 Boat seat3 Circular mosaic4 Plaque describing knot ypes5 Plaque explaining port and starboard6 Circular mosaic and seat7 Sculptural seat and mosaic8 Circular mosaic

Brochu es wi h additional information are available f om APACE A d (inc) Johannah St North Fremantle A City of Fremantle initiative in conjunction with he Nor h Freman le Community Association (Precinct 12)

NORTH FREMANTLE HERITAGE TRAIL MAP

Colour palette

These trail signs use the following colours.

Dark greenc90 m0 y100 k56

Light greenc44 m0 y100 k41

Typography

Gill Sans Regular


Gill Sans Italic


Gill Sans Bold


Helvetica Bold Condensed*


*For map text only.

Dimensions

Sign face A: 595mm(w) x 385mm(h)

Sign face B: 560mm(w) x 400mm(h)

Sign face: C 1295mm(w) x 704.5mm(h)

Overall height: 1000mm approx






Light green25%tint

Sign face (size A)

“Love For Your Community” If you see any damage please contact Fremantle Parks and Reserves on 9432 9999

Marked on the ground is the shape of the layout shed of the State Shipbuilding Yard which operated from 1942 to 1945 and was part of a long tradition of boatbuilding along the foreshore. Large wooden ships were built here for both the Army and Navy, with finished vessels tested on the river then dismantled down to the boat deck to fit under the two bridges (road and rail) on their way out to sea.

fremantle

SHIPBUILDING YARD10

Launch in progress September 1943 Photo courtesy the Fremantle Local History Collect on

LEGEND Heritage Trail (Total length 4 5km Town loop 2 5km) APACE AID Inc (Trail Start) INTERPRETIVE SIGNS1 Trail Map (Brochures available at APACE)2 G lbert Fraser Reserve3 Queen Victoria St - North4 Fallen So diers Memorial and Town Ha l5 Queen Victoria St - South6 Pen ioner Guard Reserve7 O d Tra fic Br dge8 Dingo Dreaming 9 Prawn Bay Wetlands10 Shipbui ding Yard1 Harvey Beach

12 Trail Map13 Cypress Hi l14 Rocky Bay15 Kairp Ngungar (Rocky Bay)16 Trail Map and revegetation project17 SEW Park

PUBLIC ARTWORKS1 Circular mosaic2 Boat seat3 Circular mosaic4 Plaque de cr bing knot types5 Plaque explaining port and s arboard6 Circular mosaic and seat7 Sculptural seat and mosaic8 Circular mosaic

Brochures with additional information are ava lable from APACE Aid (inc) Johannah St North F emantle A City of F emantle initia ive in conjunction with the North Fremantle Community As ociation (Precinct 12)


Sign face (size B)

75

“Love For Your Community” If you see any damage to Rocky Bay please contact Fremantle Parks and Reserves on 9432 9999

In 1988 local residents began a revegetation project for Rocky Bay, as the cliffs were nearly bare after years of quarrying, burning off and neglect. They received grants to build the first greenhouse at APACE, where 8000 seedlings were grown. A team of volunteers then scaled the cliffs or paddled canoes around the bay to plant the seedlings, almost half of which survived. The City of Fremantle has since continued the project with yearly plantings.

fremantle

REVEGETATION PROJECT16

Vo unteers transporting seedl ngs for the revegetat on project Photo courtesy Ann Forma

The denuded cliffs pr or to the revegetation project Photo courtesy Ann Forma

What the cl ffs looked ike n the 1890s Photo courtesy the Fremantle Local History Collect on

LEGEND Heritage Trail (Total length 4 5km Town loop 2 5km) APACE A D Inc (Tra l Start) INTERPRETIVE SIGNS1 Tra l Map (Brochures ava lable at APACE)2 Gi bert Fraser Reserve3 Queen Victoria St - North4 Fallen Soldiers Memorial and Town Ha l5 Queen Victoria St - Sou h6 Pensioner Guard Reserve7 Old Tra fic Bridge8 Dingo Dreaming 9 Prawn Bay Wetlands10 Shipbuilding Yard11 Harvey Beach12 Tra l Map13 Cypress H ll14 Rocky Bay15 Kairp Ngungar (Rocky Bay)16 Tra l Map and revegetation project17 SEW Park

PUBLIC ARTWORKS1 Circular mosaic2 Boat seat3 Circular mosaic4 Plaque descr bing knot types5 Plaque explaining port and starboard6 Circular mosaic and seat7 Sculptural seat and mosaic8 Circular mosaic

Brochures with additional informa ion are ava lable from APACE Aid (inc) Johannah St North Fremantle A City of Fremantle initiative in conjunction with the North Fremantle Community Association (Precinct 12)



Sign face (size C)

7614.0 Regulatory signage

14.1 Activity and behaviour signs

All regulatory signage must be in accordance with current Australian Standards. The visuals, shown right, are examples only. For full details and specifications refer to Australian Standards.

For more information refer to the manager economic development and marketing or the marketing coordinator.

CCTVis used inthis area

No alcohol$200 PENALTY

7714.0 Regulatory signage

14.2 Cycle and pedestrian path stencilling

All footpath stencilling must be in accordance with current Australian Standards. The visuals, shown right, are taken from Austroads Guide to Traffic Engineering Practice: Part 14 Bicycles.

See Australian Standards 1742.9 for information regarding spacing, grip, reflective properties and proper use.

All footpath and road stencilling must be managed by City of Fremantle Technical Services to ensure consistency and compliance with the above standards.

Colour palette

SUBSTRATE COLOUR

Bitumen White thermo

Concrete Emerald green thermo Bicycle Pedestrian Arrow

7815.0 Street name signage

Colour palette

15.1 Road name fingerboard signs

Black

Typography

Century Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Layout

The logo must be positioned towards the edge of the sign face that fixes to the pole.

Dimensions

Text: 135mm high (approx 557pt)

Sign face: Up to 1200mm(w) max* x 200mm(h) *width to be determined by length of street name text, height to remain consistent.

Overall height: 2200mm (as specified by MRWA).


Sign face: MRWA specification, unless shire specification differs.

Poles: MRWA specification, unless shire specification differs.

Graphics: Text is cut vinyl, logo is printed.

Logo and text must be positioned 25mm clear from both left and right-hand edges.

25mm

Logo always positioned near edge closest to pole.

7915.0 Street name signage

15.2 Nyoongar word interpretive signs

Street names in the City’s locality that use Nyoongar words may have an interpretive sign positioned in the area near to the street name sign.

These interpretive signs explain the meaning of the Nyoongar word and its place in Nyoongar heritage.

These signs all include:

• streetname/title

• phoneticpronunciation

• description/heritageoftheword


• City’slogo

The word ‘wardan’ in Nyoongar language means ocean or sea.

The wardan is the place where the female wind ‘yorga mar’ (easterly or land breeze) meets the male wind ‘maaman mar’ (south westerly or sea breeze).

Nyoongar dreamtime tells us that yorga mar and maaman mar were lovers and would chase each other back and forth over the wardan and across the boodjar (land), giving Fremantle its daily easterly and south westerly breezes.

By coming down to Wardan Lane and sitting under the tall trees at the Esplanade Reserve, you can still hear the two lovers whispering to each other as the mar blows between the leaves of the trees.

The Wardan Gaba Boodjera, or the sea side, is where the Whadjuck Nyoongar people watched from high cliffs and white sandy beaches as European traders passed by on their way to Indonesia; and later, as they watched British colonists take up occupancy of this land in 1829.

Story provided by Associate Professor Leonard Collard, Australian Research Council Fe low (Indigenous) Curtin University

Sustainability Policy Institute, Whadjuk Nyoongar elder and traditional owner.

If you see any damage to Esplanade Reserve please contact the City of Fremantle on 9432 9999.

WARDAN LANE PRONOUNCED: ‘WAR-DAAN’

Colour palette

The City’s wave on the face of the sign must match the following colours.



Typography

Gill Sans Regular


Gill Sans Italic


Dimensions


Overall height: 1000mm approx.





8016.0 Temporary project signage

Typeface

The following typefaces are used for temporary project signage:

Gill Sans Regular


Gill Sans Bold


Temporary project signage is to be used to inform the community about temporary maintenance and works projects that are carried out by the City of Fremantle or their contractors.

When to use temporary project signage

It applies to those projects that are:

• highlyvisible

• willtakemorethantwodaystocomplete

• willcauseinconveniencetothepublic

and/or

• willrequiretheprojecttobefencedoff.

Temporary project signage does not apply to small maintenance projects that are completed over the course of a day and City officers are in attendance for the duration of the project.

Temporary project signage should be placed in one or more prominent locations at the project site at least 24 hours prior to the commencement of the project and be removed immediately the project is completed.

Should delays occur to the project that result in a later completion date than indicated on the signage, the signage is to be changed immediately to indicate the new completion date.

Communication process

• EnsuretheprojectisregisteredintheCRMsystem

• Updatethe‘maintenanceandroadworks’calendaron www.fremantle.wa.gov.au.

• Advisecommunicationofficerofmaintenanceprojectforinclusionin the Fremantle News

• Arrangeletterdroptoadviseresidentsandorbusinesses (if required).

Layout

Each sign consists of a front only with the following details:

• Titleoftheproject

• Shortdescription*

• Completiondatesentence*

• Regretinconveniencesentence

• Contactinformationsentence

• CityofFremantlelogo (positioned in bottom right corner)

*Two different text options are shown on the next page for this sentence(s).



Colour palette

The sign face and vinyl overlay stickers must match the following colours.

White

8116.0 Temporary project signage

High Street Mall tree pitsThe City of Fremantle is installing new lighting to make this area brighter and safer. We are awaiting the delivery of the new light pole and expect this to occur in the first week of April 2012.

We expect this project to be completed in [month year].

We regret any inconvenience caused.

For more information contact 08 9432 9999or visit www.fremantle.wa.gov.au

Dimensions

One of two sizes may be used. The choice will depend on available space and the level of visibility required.

A2 sign face: 594mm(w) x 420mm(h)

A3 sign face: 420mm(w) x 297mm(h)


Sign face: White coreflute with drill holes for hanging (fixings will be dependant on the surface the sign is to be mounted on).

Graphics: Printed vinyl with anti-graffiti laminate.

Option 1 text

High Street Mall tree pitsThe City of Fremantle would like to advise that ground works around the trees is currently underway to prepare for the installation of permeable paving.

Unexpected delays have extended the completion date which is now expected to be the end of [month year].

We regret any inconvenience caused.

For more information contact 08 9432 9999or visit www.fremantle.wa.gov.au

Option 2 text

HEADING - A2 SIGN


Size: 90 pt

BODY TEXT - A2 SIGN


Size: 55 pt

HEADING - A3 SIGN


Size: 65 pt

BODY TEXT - A3 SIGN


Size: 38 pt

LOGO - A2 SIGN

Size: 65mm x 65mm

LOGO - A2 SIGN

Size: 40mm x 40mm

MARGIN - A2 & A3 SIGN

Min: 28mm

82

This signage program was developed to give pedestrian visitors to the City of Fremantle a readily accessible system of wayfinding around the central city precincts.

The signage provides necessary information to ensure that visitors have access to directional guidance and interpretive details as they move around the city precincts.

There are three sign groups within the tourist signage system.

DIRECTIONAL

These signs provide the fundamental directional information for pedestrians - locations, landmarks, toilets, etc

INFORMATIVE

This signage provides an increased level of information and is likely to be placed in major visitor access points around the city. Informative signs include current information regarding places of interest and location maps. The maps are presented at two scales to show the city region and the specific site around the sign.

INTERPRETIVE

Interpretive signage provides a greater depth of understanding for a particular site. Interpretive signage may take on a questioning role and encourage the visitor to think about the site in a new or surprising way.

17.1 Signage group definitions

17.0 Tourist pedestrian wayfinding/interpretive signage

A complete record of all signs associated with tourist pedestrian wayfinding/interpretive are kept in dataworks. Contact economic development and marketing for more information.


SIGNAGE SYSTEM

The system is comprised of a series of panels used to carry varying amounts of information. There are three basic categories of panels:

• Wallandpostmountedpanels

• Fingerboardpanels

• Groundmountedpanels.

17.2 Signage components

Wall or post mounted panel

To construct a sign a combination of directional, informative and interpretive panels can be produced to suit the requirements of the site.

The examples shown demonstrate how directional, informative and interpretive panels can be combined.

Generally

• Mapsappearonbothsidesofthesignsand are oriented to suit the viewer.

• Directionalandinformativepanelsaregrouped on one side of the sign.

• Additionallyasmallinterpretationpanelcan be used on this side.

• Thereverseofthesignisprimarilyavailable for interpretive panels.

Fingerboard

These signs are discontinued and will be replaced with fingerboard signs that meet the road traffic standards. See section 6.0.

fremantle prison


Colours for sign panels

PMS 299 is to be used for all general directional sign destinations.

PMS 202 is to be used for all heritage and historic sites and locations of tourist interest.

Colours for fingerboards

Sign vinyl: 006 blue

Sign vinyl: russet brown

Type: reflective white

17.3 Colour palette

The following five typefaces appear in the signage system:

17.5 Typography

Pantone 5493

Pantone 202

Pantone 299Pantone Blue 072

Pantone 123 Black

Gill Sans Regular


Gill Sans Bold Condensed


Rotis Sans Serif Bold


Rotis Serif


Rotis Serif Italic


Therearedifferenttypefacespecificationsforeachkindofsign;

• postandwallmountedsigns

- directional

- informative

- interpretive

- maps

• fingerboardpanels

• groundmountedpanels

These specifications can be found on the following pages.

17.4 Images

Places of interest to be described in the informative panels are represented photographically.

s ri ed a e


DIRECTIONAL


Size: 90 pt

Tracking: 2 pt

Leading: 76 pt

Case: lower case

Post and wall mounted signage

INTERPRETIVE

Heading


Size: 40 pt

Leading: 40 pt

Case: sentence case

Body text

Font: Rotis Serif

Size: 28 pt

Leading: 29 pt

Case: sentence case

INFORMATIVE

Heading


Size: 40 pt

Tracking: 2 pt

Leading: 40 pt

Case: lower case

Body text

Font: Rotis Serif

Size: 28 pt

Leading: 29 pt

Case: sentence case

INTERPRETIVE

Major panel heading

Font: Rotis Sans Serif Bold

Size: 90 pt

Case: lower case

Heading in graphic areaFont: Rotis Serif ItalicSize: 100 pt

Case: lower case

Sub-heading (location)


Size: 40 pt

Tracking: 2 pt

Leading: 40 pt

Case: sentence case

Body text

Font: RotisSerif

Size: 28 pt

Leading: 29 pt

Case: sentence case

MAPS

Font: Gill Sans Bold Condensed

Size: 14 pt

Tracking: 5 pt

Case: lower case

IDENTIFIER

Font: Rotis San Serif Bold

Size: 60 pt

Tracking: 10 pt

Case: lower case


17.6 Design grid

Directional zone

Narrow format sign

Interpretive zone

Informative zone

Map zone

Wide format sign

Informative zone

Informative zone

Map zone

Directional zone

Identifier zone

Identifier zone


17.7 Dimensions

1400mm high sign 415mm

192mm 192mm 23.5

mm

23.5

mm

6mm44mm6mm44mm

12mm

12mm

12mm

34mm

246mm

294mm

790mm

98mm

98mm

98mm

1400mm

1600mm high sign

1400mm panel with an extra 200mm for the addition of an interpretive panel.

415mm

192mm 192mm 23.5

mm

23.5

mm

6mm44mm6mm44mm

12mm

12mm

12mm

34mm

246mm

294mm

790mm

98mm

98mm

98mm

1600mm12mm

188mm


800mm wide sign

800mm

382mm 4mm

16m

m

382mm 16m

m

12mm

532mm

12mm

250mm

34mm

900mm

6mm44mm6mm

44mm

fremantle prison

Fingerboard panel

900mm

150mm

Fremantle identifier

All wall and post mounted panels require a “Fremantle identifier”. The identifier is a graphic device to simply brand the sign system as a product of the City of Fremantle.

7mm

32mm96mm

8mm

8mm


17.8 Production and construction

STRUCTURES

Where possible and appropriate, signage should be fixed to existing posts and buildings in order to reduce streetscape clutter.

Materials used in the construction of the structures are robust and able to withstand the harsh streetscape and waterfront environment.

Visitors will come into close contact with the structures. They must have a high degree of finish and appearance.

The materials and the construction methods are easily maintained in order to present at a consistently high quality.

LIGHTING

Lighting specifications are not included as part of this document. It is envisaged that existing street lighting will be included as part of the consideration for sign locations in the streetscape.

METHOD OF PRINTING

Panels

The signs are printed on a HP inkjet printer at 600dpi on Control Tac 5 year vinyl with a gloss laminate and anti-graffiti film.

Fingerboards

Fingerboards are produced with a solid 3M 7 year Scotchcalon vinyl background with 3M Scotchlite class 2 reflective lettering.

Post mounted sign fabrication specification

Sign face: 1.5mm aluminium.

Pole height: 2650mm above ground level.

Base height: (Of panel) 900mm above ground.

Frame: All external components powder coated black.

Segmented top and base plate 5mm aluminium. Plate is adjustable to accommodate various pole diameters when mounting to existing poles.

160mm

Rolled face 600mm radius

Pipe clamps

400mm

1400

/160

0mm

25mm galtube external support bars

25mm galtube inner frame

Face to frame fixings

25mm galtube inner frame


Fingerboard sign fabrication specification

• Standard150mmfingerboardsignagesystem

• 2mmaluminiumblades

• 4mmaluminiumbrackets

Metal band to fix to existing post

150mm

12.5mm

12.5mm

900mm

35mm

50mm

20mm


17.9 Sign locations

Direction and information signA

I

G

F J

H

B

C

L

K

M

A

N

O

P

R

D

Q

9218.0 Vehicle livery

Graphics

The City’s logo and logotext are applied to vehicles in cut vinyl.

Colour palette – cut vinyl

For cut vinyl the following colours are used.

Scandinavian blue783

Light Blue732

City of Fremantle primary logo

Colour palette – digital printing

If digital printing is necessary, the following cmyk breakdowns must be used for the City’s logos. The Pantone colours are to be used as a guide for colour matching purposes.



Blackc0 m0 y0 k100

All City owned and operated vehicles and works machinery must be identified with the City of Fremantle primary logo (A). Where space is limited to a narrow height the City’s logotext (B) may be used instead of the primary logo.

All white vehicles must use the colour version of the appropriate logo (eg white cars and white utility vehicles). Every other colour vehicle or works machinery (eg mowers and sweepers) must use the black or white version of the appropriate logo.

Choosing between the black or white version of the logo is dependant on the background colour of the vehicle or machinery:

• Lightcolouredbackgrounds-usetheblacklogo

• Darkcolouredbackgrounds-usethewhitelogo

Refer to the City’s brand guidelines for more detail.

18.1 City of Fremantle Logo

A

City of Fremantle logotextB

AVERY: 700 PREMIUM

Deep Navy Blue50-90

Light Blue50-82

3M: 50 SERIES

Black701

Black50-12


Selecting the correct logo colour:

• WHITEbackground–usethecolourlogo

• LIGHTcolouredbackground–usetheblacklogo

• DARKcolouredbackground–usethewhitelogo


18.2 Logo usage

The above colour selection guidelines also apply to the City’s logotext.


Eyes on the Street is a coordinated intelligence gathering program which encourages State Government agencies, local governments and businesses to identify and record suspicious behaviour and report it to police.

The program aims to establish partnerships between the Office of Crime Prevention, WA Police and organisations whose workers spend their days on the streets and are therefore in the best position to witness and report suspicious or criminal activity.

Eyes on the Street increases police intelligence about goings-on in the local area and the high visibility of members’ branded vehicles helps deter crime.

The Eyes on the Street logo (C) is available for use on all City of Fremantle vehicles. It must be used in conjunction with the City of Fremantle primary logo (see logo A on previous page). It is not required to be used on City of Fremantle vehicles that are for private use.

18.3 Eyes on the Street logo

Eyes on the Street logoC

Graphics

The Eyes on the Street logo is applied to vehicles using digitally printed adhesive vinyl.

Colour palette – digital printing

For digital printing the following cmyk breakdown must be used. Note: this colour is different from the City’s dark blue.

Dark bluec100 m80 y0 k26

Coloured background

The Eyes on the Street logo must only be used on white vehicles and white cabs.


The Eyes on the Street logo must be positioned away from the City’s logo, on the rear half of the vehicle as follows:

• Car–positionlogoonreardoor.

• Utilityvehicle–positionlogoonreardoor(dualcab)oronthetrayback (single cab).

• Van–positionthelogoontherearhalfofthevehicle.

The logo is not used on buses, trucks and works machinery.


BUSES

All buses use the primary logo and if applicable the business unit logo.

Where livery is required for services that do not have a business unit logo, such as Dial-A-Ride, a logo can be created by a member of the graphic design panel in the same format as the business unit logos.

For examples see page 96.

CARS

All cars use the primary logo (A) on both the front passenger side and driver side doors. They may also use the Eyes on the Street logo in conjunction with the City of Fremantle primary logo (see page 6 for more detail). They do not include any other graphics or text.


WORKS MACHINERY

Works machinery use the primary logo (A) or the logotext (B) dependant on the available space. They do not include any other graphics or text.


TRUCKS

All trucks use the primary logo (A) on both the front passenger side and driver side cab doors. They do not include any other graphics or text.


UTILITY VEHICLES

All utility vehicles use the primary logo (A) on both the front passenger side and driver side doors. They may also use the Eyes on the Street logo in conjunction with the City of Fremantle primary logo (see page 6 for more detail). They do not include any other graphics or text.


VANS

All vans use the primary logo (A) on both the front passenger side and driver side doors. They may also use the Eyes on the Street logo in conjunction with the City of Fremantle primary logo (see page 6 for more detail). They do not include any other graphics or text.


WASTE COLLECTION VEHICLES

All waste collection vehicles use the primary logo (A) on both the front passenger side and driver side doors. If there is appropriate space on the main body/rear portion of the vehicle it may include the City’s logotext.


Display signage may also be adhered to the side panel of some waste collection vehicles. See page 111 for more details.

18.4 Vehicle overview GENERAL GUIDELINES

• Ensurethatthecorrectlogocolourisselectedforeachvehicle.

• Donotduplicatethelogomorethatonceinthesamevisualarea.For example the logo should not be applied to both the front and rear doors of a hatchback or dual cab utility vehicle.

• Thelogoshouldavoidtheareaaroundthedoorhandles,keyholesand any door detail that may distort the appearance of the logo.

• Wherepracticablethelogomustbecenteredhorizontallyandvertically. If this is not possible, due to door detail, door handles or door finishes, the logo position may be moved to suit.


The City’s logotext is positioned on both sides of the vehicle. The logo must be centered, as pictured.

The logo must not be positioned across the windows.

The choice of logo colour will depend on the background colour of the vehicle:





18.5 Minibus 9-12 passenger

logo centered

logo centered

Logo must not be positioned near door detail, handle or keyhole


The City’s logotext is positioned on both sides of the vehicle. The logo must be centered, as pictured.

The logo must not be positioned across the windows.






18.6 Minibus 17 passenger

logo centered

logo centered


The City’s primary logo is positioned on both the front passenger side and driver side doors. The logo must be centered, as pictured, avoiding the area around the door handle and keyhole.






18.7 Hatchback

logo centered

logo centered


The City’s primary logo is positioned on both the front passenger side and front driver side doors.

Where practicable the logo must be centered horizontally and vertically. If this is not possible, due to door detail, door handles or door finishes, the logo may be moved to suit, as pictured.

To avoid damage to the vinyl, the logo must not sit at the bottom of the door panel.






18.8 Sedan

logo centered

logo centered


The City’s primary logo is positioned on both the front passenger side and front driver side doors.








18.9 Station wagon

Ensure sufficient clearance around door detail, handle and keyhole


The City’s primary logo is positioned on both sides on the door/side panel. The logo must be centered, as pictured, avoiding the area around the door handle and keyhole.

The choice of logo colour will depend on the background colour of the equipment:





18.10 Loader type one

logo centered

logo centered


The City’s primary logo is positioned on both side panels. The logo must be centered, as pictured, avoiding any fixings or moving parts.






18.11 Loader type two

logo centered

logo centered


The City’s primary logo is positioned on either both doors or both windows. The choice of position is dependant on the type of machinery. For example, if the logo is likely to get scratched or damaged on the lower part of the door (such as by debris when the machinery is in use) the logo may be positioned at a higher point on the door, or on the windows.

Note: when positioning a logo on windows or clear/glass doors ensure that it does not interfere with the machine operator’s line-of-sight.






18.12 Excavator

logo centered

logo centered


The City’s primary logo is positioned on both the passenger side and driver side doors. The logo must be centered, where possible, and must avoid the area around the door handle and keyhole.

There should be no logo or branding on the tray or hood area of the vehicle, except for when the Eyes on the Street logo is applied.






18.13 Truck type one



18.14 Truck type two


The City’s primary logo is positioned on both the passenger side and driver side doors. The logo must be centered, where possible, and must avoid the area around the door handle and keyhole.

There is no logo or text on the curtain side or rear of the vehicle.







logo centered

The City’s primary logo is positioned on both the passenger side and driver side doors. The logo must be centered, as pictured, and must avoid the area around the door handle and keyhole.







18.15 Tray back utility vehicle

logo centered

108

logo centered

The City’s primary logo is positioned on both the front passenger side and front driver side doors. The logo must be centered, as pictured, and must avoid the area around the door handle and keyhole.







18.16 Dual cab utility vehicle

logo centered

18.0 Vehicle livery

109


The City’s primary logo is positioned on both the passenger side and driver side doors.









18.17 Trade utility vehicle

18.0 Vehicle livery


The City’s primary logo is positioned on both the passenger side and driver side doors. The logo must be centered, as pictured, and must avoid the area around the door handle and keyhole.






18.18 Van type one

logo centered

logo centered


logo centered

18.19 Van type two

logo centered


If there is not sufficient space on the front doors, the City’s primary logo can be positioned on both the central passenger door and on the opposite side panel of the vehicle.

Where practicable the logo must be centered horizontally and vertically. If this is not possible, due to door detail, door handles or door finishes, the logo may be moved to suit.








18.20 Waste collection vehicle type one

The City’s primary logo is positioned on both the passenger side and driver side doors of the cab. The logo must be centered, as pictured, and must avoid the area around the door handle and keyhole.

The main body/rear portion of the vehicle is reserved for display signage, see below for details. If display signage is not used the City’s logotext is used on the rear half of the vehicle body.

The choice of logo colour will depend on the background colour of the cab or vehicle body:





DISPLAY SIGNAGE

Display signage can be adhered to the side panel of some waste collection vehicles. This must be done in association with the manager economic development and marketing or the marketing coordinator. Ensure sufficient clearance around

door detail, handle and keyhole

Display sign may go here, instead of City logotext

logotext centered

display panel centered


18.21 Waste collection vehicle type two

The City’s primary logo is positioned on both the passenger side and driver side doors of the cab. The logo must be centered, as pictured, and must avoid the area around the door handle and keyhole.

If there is appropriate space on the main body/rear portion of the vehicle it may include the City’s logotext.

The choice of logo colour will depend on the background colour of the cab:





DISPLAY SIGNAGE

Display signage is not suitable for this type of waste collection vehicle due to the number of struts on the vehicle body.


logotext centered

Town hall centre8 William Street Fremantle WA 6160

PO Box 807 Fremantle WA 6959

T 08 9432 9999 F 08 9430 4634TTY 08 9432 9777E [email protected]


Produced by Tangelo Creative (tel: 08 9430 4166) on behalf of econom

ic development and m

arketing, City of Frem

antle. tangelo/CO

F4490 02/2013

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