Shumaker Technology Group Full Digital Media Strategy Final Presentation
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Transcript of Shumaker Technology Group Full Digital Media Strategy Final Presentation
![Page 1: Shumaker Technology Group Full Digital Media Strategy Final Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051211/554be717b4c9056b348b4b91/html5/thumbnails/1.jpg)
Shumaker Technology Group Full Digital Strategy
Lansing, Michigan
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ProductContent Central Document Management
System
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GoalCapture qualified leads by using search
engine optimization and Google Adwords to increase sales
Short-term strategy: PPC
Long-term strategy: SEO
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Target Market- Michigan & Illinoisaccounting firms restaurantsretailconstructioninsurancemanufacturingeducation
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Campaign- “Save Trees, Go Paperless!” Landing page for each buyer persona
Clear CTA
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Google Analytics & Conversion Tracking
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Google Adwords Keyword Selection Tool (2) ads per ad group for split testing
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Google Adwords Traffic Estimator
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Digital Marketing Tools: Social Media & SEO
Hootsuite
FacebookFollow us @Shumakergroup
Webinars/ Free Trials/ Demonstrations
ROI Calculator
Blog
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Summary: Budget & ROIAverage customer buying cycle~ 3 monthsAdwords~ $11/ dayAverage conversion = $5000
BudgetPlanning, build, implementation, management, paid media
(Adwords/Display) the full digital strategy will cost 8 hours X $130/hour + $330 PPC (1 month)= $1370.
ROI1 month PPC 16500+ impressions, 210+ clicks, conversionsSEO First page of Google’s SERPAverage conversion yielding $5,000 +ROI 400% !!