Closer Than EverFull Digital Strategy

Erica GrableADV 4204/18/16

Pampers Now

• Takes pride in quality of products

• Mom oriented • Customer articles• Customers come first

Campaign Objectives

Expand Target Market

Boost brand awareness and reputation

Target Audience

The Big Idea

Introduce Pampers as part of the family

Build strong long lasting relationships

Campaign Timeline1. Revamp Website

2. Reform Social Media

3. Advertisements & Commercials

4. Host Events

Online Advertising

Search Engine Marketing

Updated Website

Display Ads

Social Media

#PampersFamilyBoost brand “makeover”

Share relevant articles

Direct customer to brand site

Encourage customers to share their experiences

Campaign Events

Major US Cities

Carnival Themed

All Families Welcome

Metrics & Measurement of Success

Click Through RatesGrowth of Sales

Number of “Non-Mom” Customers Gained

Time Spent On Site

Followers Acquired