Pampers Full Digital Strategy

Click here to load reader

  • date post

    15-Apr-2017
  • Category

    Lifestyle

  • view

    348
  • download

    2

Embed Size (px)

Transcript of Pampers Full Digital Strategy

Pampers: Closer Than Ever Full Digital Strategy

Closer Than EverFull Digital Strategy Erica GrableADV 4204/18/16

Pampers Now

Takes pride in quality of productsMom oriented Customer articlesCustomers come first

2

Campaign ObjectivesExpand Target Market

Boost brand awareness and reputation

Target Audience

Imageshttps://blogs.vsb.bc.ca/pride/2016/01/20/celebrate-family-diversity-family-day-feb-15-and-pink-day-feb-26/https://icelebratediversityblog.com/2010/12/01/my-church-family-diversity/http://www.ucdmc.ucdavis.edu/medicalcenter/advantages.htmlhttp://trinityfamilywesterville.comhttp://thesinglemomkc.org/blog/family-plan/http://www.tulsatoday.com/2015/07/13/obergefell-fallout-tow-daddies-and-no-mommy/

4

The Big Idea

Introduce Pampers as part of the familyBuild strong long lasting relationships

Images:http://smedigitalhub.com/digital-marketing/customer-relationship-effective-ways-of-strengthening-your-relationship-with-customers/http://www.aminemea.com/emea/Pampers.com

5

Campaign Timeline

1. Revamp Website2. Reform Social Media3. Advertisements & Commercials 4. Host Events

Online Advertising

Search Engine MarketingUpdated WebsiteDisplay Ads

SourcesDavid Meerman Scott, New Rules of Marketing and PR, Chapters: 11,12, 14Building the best keyword listSocial media advertising beginners guide7

Social Media

#PampersFamily

Boost brand makeover Share relevant articlesDirect customer to brand siteEncourage customers to share their experiences

SourcesPew Research Center: Social Media Update 2014The 4 Essentials to Building Your Brand on Social Media8

Campaign Events

Major US CitiesCarnival ThemedAll Families Welcome

Imagesocfunrentals.comeventkings-ny.blogspot.comwww.mylittlecarnival.com

9

Metrics & Measurement of Success

Click Through Rates

Growth of Sales

Number of Non-Mom Customers Gained

Time Spent On Site

Followers Acquired

Imageswww.kabbage.comsearchengineland.comabcnews.go.comYoutube.com

SourcesAn introduction to AdWordshttps://support.google.com/adwords/answer/6069823?hl=en

10