SHRM North Central Regional Student Conference

Shake Up Recruiting

Get Social and Get Results

Laurie Ruettimann, SPHR

Get Social: Connect

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Get Social & Get Results: Today’s Discussion

Overview of Social Recruiting

Dissect Social Recruiting Myths

Discuss Metrics

Look at Best Practices of Social Recruiting

Agenda

Get Social: We’re All Recruiters

“I work for a living, and believe if you aren't an active recruiter/talent agent as an HR pro (regardless of title or position), you're overhead.

I cringe when peer HR types act like administration is job #1 and allow it to dominate their professional identities.

I cringe again if they make no attempt to be an active recruiter.”

-Kris Dunn, VP of HR @ Daxko-Founder of HR Capitalist and Fistful of Talent

Get Social: Social Recruiting 101

“Social recruiting is when companies and recruiters use Facebook, LinkedIn, Twitter and

and other social media sites to source and recruit candidates for employment.”

– Alison Doyle, About.com Guide to Job Searching

Get Social: Social Recruiting 101

Recruiting Metrics

Creating Social Recruiting Strategy

Social Recruiting from 30,000 Feet

Social Recruiting 101

Tweets, Blogs And Widgets, Oh My: Web 2.0 for Recruiters

How Job Seekers Use Social Media

Social Media Landscape: Solis and Scoble

Get Social: Dissecting Social Recruiting Myths in HR

1. Social Recruiting is a strategy that just uses LinkedIn, Twitter, Facebook, and Google.

2. Gen Y will work for you if you have a flashy website and they can access Facebook at work.

3. Legal departments don’t like social media tools.

4. Social Recruiting ROI is measured in money.

Get Results: Metrics, Narratives, and Folk Tales

"I always tell people, if we have a good quarter it's because of the work we did three, four and five years ago. It's not

because we did a good job this quarter.”

- Jeff Bezos, Newsweek


Not Everything That’s Important Can Be Quantified

How to Measure Social Media ROI for Business

4 Ways to Measure ROI + Metrics of Social Media Recruiting...

When it Comes to Evaluating a Social Media Recruiting Strategy, Consider the Non-Linear Benefits

Get Social & Get Results: Social Media Landscape & Best Practices

Clear Link Between Corporate, Product, and Employment Brand

Interactive and Mobile-Friendly Career Websites

Socially Integrated Career Sites One-Click Job Referrals Enhanced Role Profiles Employee Testimonials Authentic Employee Twitter

Accounts Video Blogs Recruiters/Sourcers in Social Media

Communities

Get Social & Get Results: Social Media Landscape & Best Practices

Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results

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Social recruiting is a component of a larger talent acquisition strategy. It’s a competitive advantage for Human Resources departments.

Tools and websites don’t make HR more effective. Strategic thinking and relevant behaviors make HR more effective.

The HR/social media landscape is fluid, dynamic, and bigger than Facebook and Twitter.

Myths and assumptions abound—so test, challenge, and validate.

Metrics tell a story. Understand what you’re asking and why. Learn from the best. Don’t recreate the wheel.

Get Social: Connect

SHRM North Central Regional Student Conference

Documents

Transcript of SHRM North Central Regional Student Conference