©2013 LinkedIn Corporation. All Rights Reserved.

©2013 LinkedIn Corporation. All Rights Reserved.

Showcase Pages are extensions of your Company

Page, designed for spotlighting a brand,

business unit or initiative

This is a Showcase PageA new way to highlight your individual brands

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1. Start your page off right

2. Build your audience

3. Spread the word

4. Serve up compelling content

4 Steps to Getting the Most Out of Your Showcase Pages

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1. START YOUR PAGE OFF RIGHTUpload a compelling banner image & description that clearly defines your brand’s purpose to your members.

Start with the best productivity products and add a healthy dose ofcollaboration. Connect instantly with your teams from everywhere. Microsoft Dynamics: built for any device, anywhere. Built for you.

Website Industryhttp://www.dynamics.com Information Technology and Services

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2. BUILD YOUR AUDIENCEInvite employees to follow your page.

Then draw in the broader LinkedIn audience through Targeted Status Updates from your parent Company Page.

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3. SPREAD THE WORDDrive awareness of your new Showcase Page by adding a LinkedIn Follow button to your websites, blogs, and other marketing materials. Use Follow Ads to encourage your target audience to follow your page.

Follow

Sudeep, you might like to follow

Sudeep Microsoft Dynamics

Keep up with updates about Microsoft Dynamics

+ Follow

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4. SERVE UP COMPELLING CONTENTShowcase Pages are all about content sharing, so be sure to post updates regularly.

Use Sponsored Updates to reach your target audience and

build your follower base.

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Continue to optimize your content & analyze your audience’s needs through the dedicated analytics for your Showcase page.

WATCH YOUR COMMUNITY GROW

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CREATIVE CHECKLISTOptimize the impact of your page by checking off these creative essentials

1. Page Name (Suggested 60 characters max)

2. Rectangular Logo (Dimensions: 100x60px)Should be optimized for a white background

3. Page Description (70-200 characters)

4. Website URL

5. Square logo (Dimensions: 50x50px)

6. Hero image (Dimensions: 976x330px)

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Find out more:http://lnkd.in/showcase