Web & Mobile User Experience Strategy Human-Centered Design w Interactive Development

We Focus on the Customer “By 2020, customer experience will overtake price and product as key brand differentiators.”

-- Customers 2020, 2014

Strategy Goals/Benchmarking Target Market Analysis

Research Customer Journey Map Demographics Matrix Ethnographics Usability Study Focus Group

Design Branding Graphic Design Information Architecture Wireframes

Implement Web Development Mobile Development Business Process Automation Back Office Integration

Observe Traffic Analysis A/B Testing

“By 2020, customers will manage more than 85% of the relationship with an enterprise without interacting with a human.”

-- Gartner Customer 360 Summit,2011

Shouldn’t a customer-centric experience start with the customer? Highdive is a strategic research consulting firm that works with organizations to ensure that every online experience their customer has is a positive one.

Through the use of target market analysis, customer journey maps, usability studies, focus groups, ethnography, and online surveys, we gain an understanding of the goals, expectations and motivators of the specific audience with whom these organizations interact. We then design and create web and mobile applications to enhance that relationship.

Ours is a proven, methodical approach

Our Services

Communicating with actual target audience in individual or group setting = proactive content, organization, and feature design

Clear user goals and benchmarking = measurable approach aligned with strategic goals

Researching generation- and gender-based behaviors and expectations = effective calls to action, content, and aesthetics

Observed behaviors = true feedback and sometimes mind-blowing insights

2

Highdive One-Sheet www.highdive.com

We’ve had the pleasure of working with some pretty cool companies…

Highdive works with companies of all sizes, but we are optimally suited to work with mid-market organizations that understand that their online presence, and how it is perceived by their target audience, is paramount to the success and growth of their company.

Inside Highdive

Cindi Hazel founded Highdive in 1995 after an established career in software

engineering, where she worked with global organizations. She has spent

more than 20 years creating powerful, user-driven web applications for

organizations, large and small, over a wide user base. Her hands-on

experience in application development as well as her focus on user experience strategy gives her a

unique edge.

Cindi’s driving principles? Deliver great work, truly believe in what you do, and

consistently exceed expectations.

See things from a different perspective. Sometimes, you need to “jump over the counter” and experience your business from your customer’s perspective. We help you do that.

Who doesn’t appreciate interacting with a company who respects your time? Don’t you feel grateful when someone gives you what you need before you even ask for it? Don’t you breathe a sign of relief when a company just “gets” you?

Listen to your customers. Observe them. Know them. Then, respond to them in an informed way. By doing so, you will have their attention -- and their loyalty.

Highdive, Inc 101 H Street, Suite E1

Petaluma, California 94952

o | 707.241.8011 c | 206.650.6793

skype | cindihazel chazel@highdive.com