SHOPPING CARTPROVEN WAYS TO COMBAT

ABANDONMENT

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So, your shopper abandoned the cart to check out that latest episode on Netflix? Despite your best laid plans, users visit your site, start shopping and then something new on Youtube catches their sight and they leave your website be? Why do you think that is?

Why do these users leave before finishing transactions?Any of the factors given below can be responsible, making the online cart abandonment rate currently stand at 69.89%.

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In order to view it through a more accurate lens it is imperative for you to determine reasons behind cart abandonment.

Find out what happens between a user’s first click directed to your website to the checkout time. Stay in touch with analytics data.

Analytical reports will show you exactly where people tend to drop off and abandon the cart. Pin-point the intentions of them checking out without purchasing items in their carts.

With Wigzo track this behaviour in real time. Identify the problem areas that need to be fixed.

Understand Intent

STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS

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ATTRACT CONVERT CLOSE DELIGHT

BlogKeywords

Social Publishing

FormsCall-to-ActionLanding Pages

CRMEmail

Workflows

SurveysSmart Content

Social Monitoring

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The things that prolong the checkout process and make it almost irritating—are exactly the things you need to avoid as an ecommerce business.

Some key concerns can be—compulsory registration during your checkout process, form too long to fill at checkout, too many mandatory fields etc.

How to go about it?● Conduct a goal flow analysis● Determine the leaky spots in the checkout process● Spot how your website or app visitors actually flow through to the checkout● Implement one-step checkout or at least simplify the process● Carry out quick-order system and register users’ method of payment for orders

to come

Keep in mind that you already have most of the information you need on the user so you needn’t bother them with unnecessary forms to fill leading to cart abandonment.

Simplify Checkout Process

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According to a research at Econsultancy/Toluna, trust seals on your website and checkout process are considered to be a significant factor in gaining customers’ trust, even outranking peer recommendation and trustworthy designs.

You need to offset the hesitation, by customers, of handing over their financial identity. Use your transaction form as an opportunity for establishing trust. Position trust signals such as security logos in prominent place, closer to your transaction forms

Wigzo provides trust seals that don’t just look good, they also mean something. Provide security your trust seals claim to deliver.

Inspire Confidence in Security

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Have you ever thought that your customer came across something s(he) really desired and discovering they don’t have the proper means of payment on your app or website, what happens then? Frustration to endure for your customer and then cart abandonment.

With Wigzo audit your payment methods. Follow the analytics to see how many of your visits originate from overseas.

Consumers today need more choices to be able to pay for goods online. PayPal is one of the most popular options. Mobile payment systems such as Google Wallet etc. are increasingly getting popular.

Provide Payment Options

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A major portion of online shoppers who abandon their carts do so because of shipping and handling costs. As much as they hate paying for the shipping they hate more being surprised by these hidden costs.

It’s not a good idea to sneak in shipping costs towards the end of transaction. Be upfront about how much will it cost to get your products.

Turn objections about shipping charges into reasons to buy from you.

State clear shipping costs on the first page of your cart. Negotiate with carriers for better deals in order to lessen your shipping charges.

Take out the guess work by offering a flat rate on shipping. In case you cannot justify a flat rate use tiered shipping rates making charges equitable. Consider offering free shipping if the order reaches a certain total amount.

Develop a shipping plan that conveys shoppers that you have their best interest at heart.

Highlight Shipping Terms

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44% of Shoppers

Abandon carts due to shipping and handling costs.

It is but true that any page that takes longer than a few seconds to load on a browser is sure to make the user go off to some other page. At four seconds, you’ll lose up to a quarter of your visitors. At eight, more than one in three will have moved on.

Things to note—● Optimize your checkout pages to be as fast as possible● Some on-page technical elements are easier to optimize than other. Your

images should be optimized to maintain the crucial balance of quality and speed

● Setup an ongoing page load speed testing process and keep a track of the results. Work to drive load

● Speed down to a minimum● Check both desktop and mobile results● It is important to understand that sales trumps beauty

Pop an Exit Intent

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It is but true that any page that takes longer than a few seconds to load on a browser is sure to make the user go off to some other page. At four seconds, you’ll lose up to a quarter of your visitors. At eight, more than one in three will have moved on.

Things to note—● Optimize your checkout pages to be as fast as possible● Some on-page technical elements are easier to optimize than other. Your

images should be optimized to maintain the crucial balance of quality and speed

● Setup an ongoing page load speed testing process and keep a track of the results. Work to drive load

● speed down to a minimum● Check both desktop and mobile results● It is important to understand that sales trumps beauty

Keep a Check on Site Speed

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Online shoppers often have to rely on images and descriptions of products in order to evaluate them.

They want to feel assured they’ll be satisfied with them when it arrives. Your return policy can help them remove any lingering fear they have about placing the order.

Create a consumer-friendly return policy. Bring the prominence of these policies up and brag about them. Make these policies easy to find and read understand.

Use elements of free shipping on returns, hassle-free policy, refunds to show up without delay in it.

Offer Matter-of-Fact Return Policy

81% 51% 41%76% Would shop more with

a retailer that made returns easier

Haven’t shopped because they didn’t like return options

Are willing to spend more for a more convenient return option

Consumers do not overlook a retailer’s return policy

View return optionsBefore completing order

Return Policies affect who they buy from & how much they spend

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Does your checkout page continually reinforce the reasons why it is great doing business with your brand? Drive home the benefits of shopping with you and shoppers will lose their desire to look elsewhere.

Revisit your primary USP (unique selling proposition) and see it’s centrality to your branding. Make it recognisable in the way you do business. Keep this USP in focus in all interactions with your customers

Make them feel special, help them solve one or more of their biggest problems. List the benefits to expect from shopping with you and brag about them

Reinforce Benefits throughout Checkout

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A research by Baymard Institute found that about 37% of shoppers abandoning their carts do so after being asked to create an account. Forcing upon your customers to create an account prior to checkout may discourage them from completing the order.

What can you do about it?● Understand that it is okay to sacrifice some precious data that marketers crave● Make purchasing frictionless for your buyers● If making customers register at the start of the checkout process—offer guest

checkout on the same page.● To compensate data, offer them to create accounts in order to take advantage

of incentives

Offer Guest Checkout

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One of the oldest tricks in the marketing handbook—direct email marketing—never goes out of style.A mail recovery campaign is a great way to draw customers back to their abandoned cart.

Opt for email personalization with Wigzo. Reach each user in unique fashion as per their activities and also at just the right time.

Include vibrant pictures of the items saved by users in that mail. You can also include strong call to action buttons. Or mention service guarantee or a refund policy.

Remind them, stimulate their desire to purchase and alleviate any concerns at the same time

The shopping cart optimization process is exacting, but it does not have to be complicated. Do make sure, though, that you don’t rely on internal feedback only. Observe real prospects as they navigate your checkout procedure.

Prompt Email Reminders

While the late morning times were the most popular in general, studies concluded that best time is 10 am.

As we note, this is likely due to people checking their email before going to bed.

#1 10 am #2 8 pm #3 2 pmIt looks like you might be successful by sending emails later in the day as people are checking out of work mode.

Best time to check Email is

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