1. 1. Shopping Cart Abandonment Statistics There are many reasons why people would leave shopping cart.As per the recent survey,the average shopping cart abandonment rate is found around 68.53%.That means two thirds of the time online shoppers add to their basket only to leave the items there.Let's check abandonment rate and what are the reasons. Fluctuations in Shopping Cart Abandonment8070 so so 40 so 20 10 o .- - - - - - - - - - - - .- .- ------------------------ --shopping cart abancbnment I 2010 2011 I 2012 I 2013 2014Reasons for Shopping Cart Abandonment28% 23% 16% eUnexpected Shipping Cost Force to Register Just Browsing1 3% 12% 8% Card Security Complicated Checkout Couldn't Find OfferLoss through Cart Abandonment$1.592 trillion 3: $4.975 trillion$1.316 trillion ";$4.112 trillion:$1.077 trillion ,. $3365 tnmon0 1 2 3 4 5Revenue Value ofAbandoned Carts I Revenue I Value ofAbandoned Carts Revenue Q Value ofAbandoned CartsDesigned By: ,M-Connect Media/ / Website:wvvw. mconnectmedia. com Facebook:@mconnectmedia Twitter:@mconnectmediaM-. C9.NN. .5ET.Sources: http: l/www. formisimo. comlblog/ shoppingcartabandonmentrate/