Shifting the Culture: Result Oriented Occupant Outreach
-
Upload
alliance-to-save-energy -
Category
Education
-
view
556 -
download
0
description
Transcript of Shifting the Culture: Result Oriented Occupant Outreach
![Page 1: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/1.jpg)
Shifting the Culture: Result Oriented Occupant Outreach
Veena SinglaGreen Campus UCSF Team Manager
Winnie KwofieAssociate Director, UCSF Facilities Management
![Page 2: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/2.jpg)
Outline
• Project Motivation
• About UCSF
• The Action Oriented Pledge
![Page 3: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/3.jpg)
UCSF: A Health Sciences Focus
Students
•Medicine
•Dentistry
•Nursing
•Pharmacy
•Graduate Programs-
Master’s and PhD
• ResearchStaff71%
Faculty8%
Students11%
Residents6%
Postdocs4%
![Page 4: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/4.jpg)
Goal: Reduce Energy Consumption by Changing Behavior
• What we must do:
• Inform
– What can I do?
• Motivate
– Initial behavior change
– Long-term behavior change
![Page 5: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/5.jpg)
Reinforcing Behavior Changes
• Each person pledges to one action minimum
– Quantifiable
– Focused and easy actions
• Follow up with periodic updates on results
– Monthly newsletter
![Page 6: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/6.jpg)
Sample Pledge Sheet
![Page 7: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/7.jpg)
Action Oriented Pledge Sheet
![Page 8: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/8.jpg)
Our Method: Tabling with Building Utility Data and chocolate!
![Page 9: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/9.jpg)
Our Results: Pledges and Potential Savings
Pledges
Potential
Savings
Totals
95 50 41 36
76,105
$10,655
16,690
$2,337
13,944
$1,952
12,017
$1,682
253
118,757 kWh
$16,626
Actual Savings: based on data from monthly utility bills
![Page 10: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/10.jpg)
Follow Up With the
Departments/ Building
Occupants
CONSERVATION IS CONTAGIOUS
Koret Building
Performance for 2010 26% Energy Reduction
$115,000 Savings
Target 2.5% Energy Reduction for 2011 = $6800
What Koret Building Occupants Pledged to Do
Room Lights
$60
Computer
$160
Shades
Task Light
$20
Peripherals
$150
# of Pledges
21 16 2 7 9
Total Projected Annual Savings for 2011 = $5310
Feedback and Next Steps
Your building needs additional pledges to meet the goal for 2011!
· Recruit your colleagues to pledge and act
· Your building’s goal could be met if: o 10 more people turned off room lights
when not in use o 5 more people shut down computers at
night o 5 more people turned off task lights at
night
Send in your request for free replacement of the following items:
· Lunch room refrigerators manufactured before the year 2000
· Old computer monitors of the CRT type
· HP Laserjet printer models manufactured before 1993
We will be sending you progress reports of how your building is doing.
Contact Information
Winifred Kwofie, P.E, MBA, MS Associate Director - Strategic Facilities Management
UCSF Capital Programs and Facilities Management
[email protected] ½ 415-476-6469
![Page 11: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/11.jpg)
Challenges
• Scheduling of tabling events
• Occupants’ understanding of University policies, i.e. computer shutdowns
• Customizing for different audiences
• Motivating and incentivizing occupants
![Page 12: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/12.jpg)
Moving Forward
• Continuous improvement of outreach strategy
• Promotion of pledger’s commitment to action
• Incentives to reinforce commitment
• Keep the message simple
• Connecting to occupants through positive stories
“If you can’t do 100 actions to save energy, then just do one.”
![Page 13: Shifting the Culture: Result Oriented Occupant Outreach](https://reader035.fdocuments.net/reader035/viewer/2022081403/5551ce66b4c905c2388b4a6d/html5/thumbnails/13.jpg)
Acknowledgements
UCSF Green Campus Team UCSF Stakeholders
Conservation is Contagious
Materials Design
Gensler