SHIFT Content Marketing Workbook
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Transcript of SHIFT Content Marketing Workbook
![Page 1: SHIFT Content Marketing Workbook](https://reader035.fdocuments.net/reader035/viewer/2022073102/55b6dbc2bb61eb12598b45a5/html5/thumbnails/1.jpg)
Video
Audio
Text
Images
Blog
Social
eBook
Whitepaper
Presentation
Webinar
Conference
CreationSHIFT Communications Content Marketing Workbook
![Page 2: SHIFT Content Marketing Workbook](https://reader035.fdocuments.net/reader035/viewer/2022073102/55b6dbc2bb61eb12598b45a5/html5/thumbnails/2.jpg)
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DistributionSHIFT Communications Content Marketing Workbook
![Page 3: SHIFT Content Marketing Workbook](https://reader035.fdocuments.net/reader035/viewer/2022073102/55b6dbc2bb61eb12598b45a5/html5/thumbnails/3.jpg)
Reach
Alignment
Engagement
Data
ActivationSHIFT Communications Content Marketing Workbook
![Page 4: SHIFT Content Marketing Workbook](https://reader035.fdocuments.net/reader035/viewer/2022073102/55b6dbc2bb61eb12598b45a5/html5/thumbnails/4.jpg)
ActivationSHIFT Communications Content Marketing Workbook
![Page 5: SHIFT Content Marketing Workbook](https://reader035.fdocuments.net/reader035/viewer/2022073102/55b6dbc2bb61eb12598b45a5/html5/thumbnails/5.jpg)
Goal KPI Diagnostic
Audience
Engagement
Action
MeasurementSHIFT Communications Content Marketing Workbook