3 Emails> Stats > New Email to new list > New Stats > Call Clicks
Strategy: FunnelStats Please
Workbook portfolio
�Strategy: Stats Workbook
�Strategy: FunnelJay P
Initial stats:- 9% clicks
Preferred image:- 19% clicks
Strategy: Stats
Case Study:- Illustrator, Michael Doret
Strategy: FunnelType of Email
�Strategy: Doret Old Email
�Strategy: Doret Site
�Strategy: Doret new email
�Strategy: Doret Blog
“new works” gained:- 7% open rate
“newsletter” gained:- 25% open rate
Strategy: Funnel
The Hump
Blog posts > Update Facebook > Weekly email > Email to Clicks > Email to Opens > Call Clicks
Strategy: FunnelSocial Media angle
Case Study:- Photographer
Shawn Roche
Strategy: FunnelSocial Media angle
�Facebook screen shot
�Strategy: Soc.Med.
Case Study:- Photographer
Shawn Roche
�Strategy: Soc.Med.
�Strategy: Soc.Med.
Strategy: Soc.Med.“…it has reconnected me with a lot of art directors I haven't talked to in a while. It's strange to actually have these guys commenting on images as I post them. I send monthly email campaigns and get no response as far as direct comments from these same people.”
Strategy: Soc.Med.
“Not new business, yet, but it has allowed me to get in front of some art buyers we were having trouble accessing.”
The Hump
- Identity/Brand- Funnel- Routine- Practice/Tweak
Strategy: Recipe
YES! It takes time!- Make time- Start with 1 hour/day