Sherif Said CV
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Sherif Said Personal Data D.O.B.: 3/2/1975 Years of Experience: 17 Years Mobile: +97150 9116268 Email: [email protected] Marital Status: Married with 4 Kids Nationality: British/Egyptian CAREER OBJECTIVE With 17 years of extensive management experience in the FMCG industry, seeking a Senior Sales position in an FMCG/MNC which will allow me to utilize my strong proficiency to drive the business positively and develop my team through training and coaching. AREAS OF STRENGTH . Distributor Management: Identifying, appointing and developing competent distributors for achieving business volumes consistently and profitably supporting them to enhance distribution efficiency by working closely with them to execute the strategies as to achieve the desired targets for the territory. . Profit Center Management: Identifying and developing new streams for long-term revenue growth & managing overhead costs and model mix to increase profitability. Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics. . Sales Operations: Overseeing sales operations for achieving increased growth & profitability. Utilizing the public information and personal network to develop marketing intelligence for achieving long-term business objectives.
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Transcript of Sherif Said CV
Sherif SaidPersonal Data
D.O.B.: 3/2/1975Years of Experience: 17 YearsMobile: +97150 9116268Email: [email protected] Status: Married with 4 KidsNationality: British/Egyptian
CAREER OBJECTIVE
With 17 years of extensive management experience in the FMCG industry, seeking a Senior Sales position in an FMCG/MNC which will allow me to utilize my strong proficiency to drive the business positively and develop my team through training and coaching.
AREAS OF STRENGTH
. Distributor Management: Identifying, appointing and developing competent distributors for achieving business volumes consistently and profitably supporting them to enhance distribution efficiency by working closely with them to execute the strategies as to achieve the desired targets for the territory. . Profit Center Management: Identifying and developing new streams for long-term revenue growth & managing overhead costs and model mix to increase profitability. Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
. Sales Operations: Overseeing sales operations for achieving increased growth & profitability. Utilizing the public information and personal network to develop marketing intelligence for achieving long-term business objectives. . Channel Management & Distribution: Evolving strategies & activities to achieve desired business objectives & implement strategies for consistent business results. Ensuring cost effective logistics operations across the distribution channel and monitoring availability of requisite goods at the various sales outlets/ channels.
. Retail Operations: Supporting the distributors in managing retail outlets for maximum product coverage and monitoring effective merchandising for product promotion activities. Interacting with clients and assisting them for enhancing brand loyalty along with developing other strategies for customer retention.
. Team Management: Leading, & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets. Spearheading and motivating the team members including training programs to accomplish the desired goals set.
CAREER SUMMARYCompany/Industry Position Department/Channel Year/Location . Majid Al Futtaim (Finance) Channel Manager All Trade Channels (15-current) Dubai-UAE. Masafi (FMCG) Regional Sales Manager All Trade Channels (2014-15) Dubai-UAE. TCC Global (Retail Marketing) Regional Sales Manager Modern Trade (2010-14) Dubai-UAE. P&G (FMCG) Market Strategy & Planning Manager All Trade Channels (2008-10) Dubai-UAE. P&G (FMCG) Unit Manager Modern Trade Channels (2007-08) Jeddah-KSA. P&G (FMCG) Recruitment & Training Manager Modern Trade Channels (2006-07) Jeddah-KSA. Pepsi Cola Bugshan (FMCG) Key Account Manager Key Accounts Channel (2004-06) Jeddah-KSA. Pepsi Cola Bugshan (FMCG) Territory Development Manager Key Accounts Channel (2002-04) Jeddah-KSA. Xerox (Office Equipment) Marketing Executive Sales & Marketing (1998-02) Cairo-Egypt
Professional Courses The 7 Habits of Highly Effective People (MAF UAE) Action Selling (TCC Global UAE) Market Strategy & Planning College (P&G Switzerland) Shopper Based Value Creation (P&G KSA) Strategic Negotiation Skills (P&G UAE) CBDI College (P&G UAE) Wining Every Key Account Organized Trade Workshop (Pepsi Cola KSA) Territory University ++ (Pepsi Cola KSA) Leadership through quality (Xerox Egypt) Buyer focused selling skills (Xerox Egypt)
Education University: Ain shams University, Faculty of Commerce (English Section)Education: Bachelor Degree of Business Administration, graduated in 1997.
Skills
Excellent command of English & Arabic languages Spoken & Written, Fair French.Very Good user of MS Office (Word, Excel, PowerPoint and Outlook).
ReferenceAlaa Elwi Ahmed ElMehelmyCommercial Manager Sales DirectorIsmail Ali Abudawood (P&G Distributor in Egypt) Pepsi Cola BugshanMobile: +201000090500 Mobile: +966505628078Relation: Direct Manager in P&G Relation: Direct Manager in Pepsi Cola
Ahmed YehiaBusiness Development ManagerMasafi UAEMobile: +971558110192Relation: Direct Manager in Masafi
Sherif Said
