SHARING TOMORROW'S INDIVIDUAL PREMIUM MOBILITY.€¦ · sharing tomorrow's individual premium...

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BMW Group Japan | June 5, 2019 SHARING TOMORROW'S INDIVIDUAL PREMIUM MOBILITY. LUTZ ROTHHARDT, DIRECTOR DEVELOPMENT .

Transcript of SHARING TOMORROW'S INDIVIDUAL PREMIUM MOBILITY.€¦ · sharing tomorrow's individual premium...

BMW Group Japan | June 5, 2019

SHARING TOMORROW'S INDIVIDUAL PREMIUM MOBILITY.LUTZ ROTHHARDT, DIRECTOR DEVELOPMENT .

THE FUTURE OF MOBILITY.FROM OEM TO MOBILITY SERVICE PROVIDER.

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Strategy NUMBER ONE > NEXT: VISION

We are Number ONE.We inspire people on the move.We shape tomorrow's individual premium mobility. MOBIL.

SERVICES

DIGITALSERVICES

CHARGING

PARKING

DIGITALSERVICES

FINANCIALSERVICES

SERVICES

FLEETSERVICES

AFTERSALES

VEHICLE

DIGITALISATION WILL MAKE THE BORDERS BETWEEN THE DIFFERENT LEVELS MORE FLUID.

DIGITALISATION ENABLES FURTHER EXPANSION OF THE BUSINESS MODEL.

THE EXPANSION WITH VEHICLE-RELATED SERVICES YIELDED ADDITIONAL PROFIT.

VEHICLES ARE AT THE CORE OF OUR BUSINESS MODEL.

TRADITIONAL OEMSMART CAR & DIGITAL SERVICE

CAR AS A SERVICE

MOBILITY AS A SERVICE

CONVERGENCE OF MULTIPLE TRENDS IN THE AUTOMOTIVE INDUSTRY THAT HAVE THE POTENTIAL TO DRAMATICALLY CHANGE THE FUTURE MOBILITY.

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Automated Connected Electrified Shared

- Smooth traffic flow- Reduce accidents- Increase safety- Increase productivity

- Optimize eco-routing- Encourage multimodality- Early warning- Improved safety features

- Zero tailpipe emissions- Increase energy

efficiency- Reduce sound- Leverage renewable

energy

- Reduce congestion- Remove vehicles- Replace old inefficient

cars- Reduce VMTPresent: Level 2

2021: Level 32021: Level 4 (partially)Post-2020: Level 5 (pilot)

To date: Connected Drive,Various mobility services (see Shared)

Present: 11 models(EV / PHEV)

Until 2025: 25 models

To date: Drive NowPark NowCharge NowReach Now

Future Mobility

MINI Cooper S ECountryman ALL4

BMW 740e, 740Le, 740Le xDrive

Plug-in hybrid.

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

BMW iX3

BMW i360 Ah / 22 kWh

BMW i394 Ah / 33 kWh BMW i4MINI BEV

BMW i8 BMW X5 xDrive 40e

BMW 530Le (China only)

BMW 330e

All-electric.

BMW i8 RoadsterBMW 225xe BMW X1 25Le(CN only)

BMW i3, i3s 120 Ah / 42 kWh

BMW i3 LCI, i3s94 Ah / 33 kWh

BMW iNext

BMW X5xDrive 45e

BMW 330e

BMW 745e, 745Le, 745Le xDrive

13 Plug-in hybrids

12 all-electric

vehicles worldwide until 2025

142.617up to 2018

500.000b

y the end of 2019

THE BMW GROUP’S ELECTRIFIED MODEL RANGE.

THE BMW group’s electrified model range.

BMW GROUP’S ELECTRIFIED MODEL RANGE.

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BMW CHARGE FORWARD: THE MOST ADVANCED SMART CHARGING PROGRAM.

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• Pilot project from July 2015 to December 2016

• Project through December 2018• Fleet of 250 BMW e-mobility customers in the

San Francisco Bay Area• Management of the time at which their vehicle

charges through communication technology in the BMW ConnectedDrive system

➢ Ability of the participants to opt out of participation as needed to ensure desired mobility

➢ With up to $900 incentives to the participants

• Aim at minimizing the total cost of EV ownership, supporting grid stabilisation, promoting the further introduction of renewable energy, etc.

ENERGY SERVICES BUSINESS MODELS ALONG THE E-MOBILITY VALUE CHAIN.

Recycling

Battery 2nd Life: Profitable & Sustainable

Business Model

Intelligent EV Charging asBusiness Model

Integrate Fleets, Infrastructure & Facilities

Optimize Energy Costs

Support Electric VehicleSales B2B & B2C

use car batteries forbusiness modells

towards energy market

Power Pool

BMW Energy Cloud: Data aggregation + Grid integration

Data + Energy

Vehicle / Battery

Charging Infrastructure

Facilities

National Grid

Energy Production / StorageBattery 2nd use

Energy Storage @home

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THE TRAIL OF SUCCESS OF E-MOBILITY IS IRREVERSIBLE.

BMW GROUP ELECTRIFICATION ROADMAP.

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Artificial Intelligence

Interior of the future

Highly automated driving

Autonomous driving

Electrification

Lightweightconstruction

New sportiness

Purpose-built

Sustainability

Connectivity

PROJECT i 2.0:THE BMW I NEXT IS THE FUTURE OF MOBILITY.

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THE BMW iNEXT.

THANK YOU.