SHARING TOMORROW'S INDIVIDUAL PREMIUM MOBILITY.€¦ · sharing tomorrow's individual premium...
Transcript of SHARING TOMORROW'S INDIVIDUAL PREMIUM MOBILITY.€¦ · sharing tomorrow's individual premium...
BMW Group Japan | June 5, 2019
SHARING TOMORROW'S INDIVIDUAL PREMIUM MOBILITY.LUTZ ROTHHARDT, DIRECTOR DEVELOPMENT .
THE FUTURE OF MOBILITY.FROM OEM TO MOBILITY SERVICE PROVIDER.
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Strategy NUMBER ONE > NEXT: VISION
We are Number ONE.We inspire people on the move.We shape tomorrow's individual premium mobility. MOBIL.
SERVICES
DIGITALSERVICES
CHARGING
PARKING
DIGITALSERVICES
FINANCIALSERVICES
SERVICES
FLEETSERVICES
AFTERSALES
VEHICLE
DIGITALISATION WILL MAKE THE BORDERS BETWEEN THE DIFFERENT LEVELS MORE FLUID.
DIGITALISATION ENABLES FURTHER EXPANSION OF THE BUSINESS MODEL.
THE EXPANSION WITH VEHICLE-RELATED SERVICES YIELDED ADDITIONAL PROFIT.
VEHICLES ARE AT THE CORE OF OUR BUSINESS MODEL.
TRADITIONAL OEMSMART CAR & DIGITAL SERVICE
CAR AS A SERVICE
MOBILITY AS A SERVICE
CONVERGENCE OF MULTIPLE TRENDS IN THE AUTOMOTIVE INDUSTRY THAT HAVE THE POTENTIAL TO DRAMATICALLY CHANGE THE FUTURE MOBILITY.
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Automated Connected Electrified Shared
- Smooth traffic flow- Reduce accidents- Increase safety- Increase productivity
- Optimize eco-routing- Encourage multimodality- Early warning- Improved safety features
- Zero tailpipe emissions- Increase energy
efficiency- Reduce sound- Leverage renewable
energy
- Reduce congestion- Remove vehicles- Replace old inefficient
cars- Reduce VMTPresent: Level 2
2021: Level 32021: Level 4 (partially)Post-2020: Level 5 (pilot)
To date: Connected Drive,Various mobility services (see Shared)
Present: 11 models(EV / PHEV)
Until 2025: 25 models
To date: Drive NowPark NowCharge NowReach Now
Future Mobility
MINI Cooper S ECountryman ALL4
BMW 740e, 740Le, 740Le xDrive
Plug-in hybrid.
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
BMW iX3
BMW i360 Ah / 22 kWh
BMW i394 Ah / 33 kWh BMW i4MINI BEV
BMW i8 BMW X5 xDrive 40e
BMW 530Le (China only)
BMW 330e
All-electric.
BMW i8 RoadsterBMW 225xe BMW X1 25Le(CN only)
BMW i3, i3s 120 Ah / 42 kWh
BMW i3 LCI, i3s94 Ah / 33 kWh
BMW iNext
BMW X5xDrive 45e
BMW 330e
BMW 745e, 745Le, 745Le xDrive
13 Plug-in hybrids
12 all-electric
vehicles worldwide until 2025
142.617up to 2018
500.000b
y the end of 2019
THE BMW GROUP’S ELECTRIFIED MODEL RANGE.
THE BMW group’s electrified model range.
BMW GROUP’S ELECTRIFIED MODEL RANGE.
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BMW CHARGE FORWARD: THE MOST ADVANCED SMART CHARGING PROGRAM.
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• Pilot project from July 2015 to December 2016
• Project through December 2018• Fleet of 250 BMW e-mobility customers in the
San Francisco Bay Area• Management of the time at which their vehicle
charges through communication technology in the BMW ConnectedDrive system
➢ Ability of the participants to opt out of participation as needed to ensure desired mobility
➢ With up to $900 incentives to the participants
• Aim at minimizing the total cost of EV ownership, supporting grid stabilisation, promoting the further introduction of renewable energy, etc.
ENERGY SERVICES BUSINESS MODELS ALONG THE E-MOBILITY VALUE CHAIN.
Recycling
Battery 2nd Life: Profitable & Sustainable
Business Model
Intelligent EV Charging asBusiness Model
Integrate Fleets, Infrastructure & Facilities
Optimize Energy Costs
Support Electric VehicleSales B2B & B2C
use car batteries forbusiness modells
towards energy market
Power Pool
BMW Energy Cloud: Data aggregation + Grid integration
Data + Energy
Vehicle / Battery
Charging Infrastructure
Facilities
National Grid
Energy Production / StorageBattery 2nd use
Energy Storage @home
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THE TRAIL OF SUCCESS OF E-MOBILITY IS IRREVERSIBLE.
BMW GROUP ELECTRIFICATION ROADMAP.
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Artificial Intelligence
Interior of the future
Highly automated driving
Autonomous driving
Electrification
Lightweightconstruction
New sportiness
Purpose-built
Sustainability
Connectivity
PROJECT i 2.0:THE BMW I NEXT IS THE FUTURE OF MOBILITY.
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