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Sharing economy and Vietnam startup prospect (Kinh tế chia sẻ và cơ hội khởi nghiệp...
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Transcript of Sharing economy and Vietnam startup prospect (Kinh tế chia sẻ và cơ hội khởi nghiệp...
Sharing economy and its implication on tech startups
Dr. Anh NguyenSoftware Innovation Labs, NTNU
Norway
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Agenda
• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective
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Agenda
• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective
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Introduction
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NTNU, Norway
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Software Innovation Labs
Action Research
Entrepreneurs
Investors
Software engineer
Incubators
Large companies
Education
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Our published research
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Our research
8000What are the factors to distinguish success and failure software startups?
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Our research
35What are typical paths of non-technical founders of software startups?
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Our research
120How to learn from your own failure? Towards a successful launch
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Agenda
• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective
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In 2015:• Double its drivers• Operates in 351 cities
and 64 countries• Value c.a 50 bil USD
Example (1)
Uber
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Example (2)
In 2015:• Estimated 950 mil. USD revenue in
2015• 1.500.000 listings in 34.000 cities• Value c.a 24 bil. USD
Airbnb
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Go mainstream
Something interesting is happening - Tom Goodwin
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Market sizeFood & Beverage
Finance
Books
Digital content
Small jobs
Clothes
Bicycle
Pet
Parking
Research equipment
News
Credits
Sharing ideas? https://www.justpark.com/creative/sharing-economy-index/
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Agenda
• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective
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Driving forces behind the sharing economy
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Driving forces behind the sharing economy
• Too much waste
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Driving forces behind the sharing economy
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Driving forces behind the sharing economy
• Too much waste
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Driving forces behind the sharing economy
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Driving forces behind the sharing economy
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Agenda
• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective
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Research approach
Question:• What are the main challenges in entering the Vietnamese
market for companies in the sharing economy?
Mix research method:• Survey• Case study• Interview
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Findings
• Most of youth people are interested• Lower income and not-working groups are more • interested• Economic factor is the main driving forces• Trust is an issue• Lack of clear legal system• Many worry about safety and quality of services
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Vietnam as a potential market
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Agenda
• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective
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Building blocks for a business idea
• Critical mass• Worth to share
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Building blocks for a business idea
• Idling capacity• Ease to transfer• Ease to maintain
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Building blocks for a business idea
• Belief in common• Sharing culture
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Opportunities are out there!
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Opportunities needs to be validated!
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Business model
• Company as a service– Offer products or services to customers on-demand or through a
subscription model – Paying for the whole, not the drill power that makes it
• Company as a marketplace• Company as a platform
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Business model
• Company as a service• Company as a marketplace
– Create a community around the company by enabling the customer and partner to resell products, swap goods
– Start because it is financially feasible. But we like the connection to people
• Company as a platform
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Business model
• Company as a service• Company as a marketplace• Company as a platform
– Enable customers to build products and new services as partners
– Stablize the connection to your customer by connecting your customers each other under your brand
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Norwegian outlook
• Access to mass market• Access to software engineers• Access to co-founders• @Vietnam: Oil& gas sector, financial
investment sector
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Norwegian outlook
We are looking for both business and technical partners
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Take away
• Many entrepreneurial mindset and skillsets can be taught. Go and learn!
• Sharing economy is possible! Be smart with the idea
• Cost saving is what to sale. Community of trust is what to build!
• Opportunities are out there. Please validate them first!
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