Digital Marketing

What?

Umbrella term for the marketing of products or servicesusing digital technologies, mainly on the internet, butalso including mobile phones, display advertising, andany other digital medium.

Finance Times

Why ?

Who?]

Commerce + Brand =Evolving rapidly By / For This Generation

KCPBinternettrends2016

How?

Re-Imagining Communication :

•Messaging•Image•Video

Messaging Leaders: Strong User Growth

Evolving from simple social communication intomore expressive communication

Evolving from simple social communication intobusiness related communication

Best way for Business contact to Milennials = Social Media & Chat

Worst way = Telephone

Often used for finding products/shopping

3-4x Higher Engagement & 5x Higher Purchase Decision

Image brand platform:

Video Viewing Evolution

Live (Linear)

On demand

Semi Live

Real Live

Drone Usage:

Digital Marketing increasingly=

Smart phone usage increasingly =

Camera + Storytelling + Creativity + Messaging / Sharing

Thank You!