39 Essential Content Marketing Facts - A Sampler (Aberdeen Group)
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EXAMPLES THANKS TO @ ABERDEENGROUP HYBRID MEDIA A DEEP DIVE INTO THE PRO ’ S & CONS OF OF HYBRID MEDIA
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This deck was created to help compare and contrast the use of Lists as Text and Text as Lists and compare that to Lists as Slides. http://blog.list.ly/2014/09/11/hybrid-media/ The orignal blog post was using purely text to include lists in a blog post here http://cmoessentials.com/39-essential-content-marketing-facts/ The listly list is embeded on the Listly post above and is available on Listly at http://list.ly/list/RDE-39
Transcript of 39 Essential Content Marketing Facts - A Sampler (Aberdeen Group)
EXAMPLES THANKS TO
@ABERDEENGROUP
HYBRID MEDIA
A DEEP DIVE INTO THE PRO’S & CONS OF OF
HYBRID MEDIA
THIS DECK’S RAW CONTENT IS BORROWED FROM THIS POST !
39 ESSENTIAL CONTENT MARKETING FACTS !
HTTP://CMOESSENTIALS.COM/39-ESSENTIAL-CONTENT-MARKETING-FACTS
This raw material is then output / curated / repurposed as a list, images and a slidedeck.
!All content links to the original sources
!These are created as examples of Hybrid Media
42 TYPES OF HYBRID MEDIA
HYBRID MEDIA
TEXT AS SLIDES !
!
TEXT AS LISTS
WHEN TEXT IS TRANSFORMED INTO AN EMBEDDABLE SLIDEDECK
WHEN TEXT IS TRANSFORMED INTO AN EMBEDDABLE LIST
VIA @ABERDEENGROUP
39 ESSENTIAL CONTENT MARKETING FACTS
A DEEP DIVE INTO THE PRO’S & CONS OF DIFFERENT FORMS OF HYBRID MEDIA
Alchemy of Intent: Content
Marketing in the Lead-to-
Revenue CycleSource : Alchemy of Intent: Content
Marketing in the Lead-to-Revenue Cycle !
via : 39 CMO Essentials / @aberdeengroup
10 marketing touches through the course
of a buyer’s journey.
Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle
!via : 39 CMO Essentials / @aberdeengroup
#1On average,
prospects receive
!
70%
Source : !
via : 39 CMO Essentials / @aberdeengroup
#2cite it as a top pressure
Leading organizations are more likely to cite lead nurturing as a driver for content marketing.
50% of leaders focus on improving the targeting of content marketing efforts.
Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle
!via : 39 CMO Essentials / @aberdeengroup
#3
47% of marketers look to
increase the quantity of relevant content
published to their site
Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle
!via : 39 CMO Essentials / @aberdeengroup
#4
92% of marketers indicate producing high-quality
content as valuable or very valuable. !
Only 54% rated their level of execution as effective or very
effective.
Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle
!via : 39 CMO Essentials / @aberdeengroup
#5
and so the list goes on….
Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle
!via : 39 CMO Essentials / @aberdeengroup
#etc
