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Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt)
Kathryn HambletonWeb Communications SpecialistU.S. Department of Health and Human Services
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Government Strategies for Online Engagement
Government and Social Media
Health and Human Services Topics– Flu– Cancer– HIV/AIDS– Bullying– Diabetes– Public Affairs– FDA Recalls– More…
Government and Social Media
HHS Center For New Media
Focus on:– Mission– Audience– Strategy– Value
NewMedia.hhs.gov
Government and Social Media
Targeting HIV/AIDS with Social MediaAudience is:• Online• Mobile • Engaged in social networks
And using technology to share information about sexual health
Government and Social Media
AIDS.gov
• Introduces and explain new media tools in the context of their use in response to HIV
•Highlights examples using new media effectively in response to HIV/AIDS