Shape the Culture, Build for Future

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Reshape the culture, build for the future

Shape the culture

Build for futureLu Hong9 January 2014Why culture is keyWhat culture is the right cultureHow to shape the culture TopicWhat does a successful company looks like?Why culture is more important than strategy?31/09/2015The most outstanding company in your eyesLets take a look at Apple

Why culture is more important than strategy?51/09/2015The worlds most valuable brand

Source: forbes.comThe most profitable company($ Billion)Source: Apple.IncThe best-selling product3.7MJanuary 200850MApril 2010108MMarch 2011500MJune 2014 Source: About tech.com($ Million)Thats like circling the earth once if all iPhones are put end to end by its height

81/09/2015The best-selling product500MJune 2014

Source: About tech.comThats like circling the earth once if all iPhones are put end to end by its height

91/09/2015

Strategy

SimplicityStylish designCool lifestyleFeel goodFeel part of somethingExciting innovationAspirational brandArt + scienceIt just worksFan/Customer for lifeProductSource: SlideShare, How Apple Turns its Company Culture into Profit

ExecutionExecuting like crazy Product & Customer Experience- Tim Cook

Revenue Growth= Execution

Buy+ Tell Their Friends+ Buy AgainSource: SlideShare, How Apple Turns its Company Culture into Profit

Entire company aligned behind common vision, values, purpose and goalsTeams work together for the good of the customerEmployee take ownership and responsibility for their actions just like business ownersMotivation, morale and engagement is highStrong communication and collaborationDeliver a world class customer experienceFoster innovation, creativity and entrepreneurialism

CultureSource: SlideShare, How Apple Turns its Company Culture into Profit

We believe that were on the face of the Earth to make great products, and thats not changing.Were constantly focusing on innovating.We believe in the simple, not the complex.We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.And frankly, we dont settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when were wrong and the courage to change.And I think, regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well.

- Tim Cook, Acting Apple CEO, January 2009CultureStrategyExecutionPeople

Culture Trumps Strategy

CultureStrategySource: Consultants Mind, Why culture trumpsstrategyWhy culture is key?

Magic power of cultureCulture is air with oxygen, creating energyCulture is water with mineral, rich, healthy and tastyCulture is Intellectual Property and can not be copiedCulture is self sustaining and long-term effectBroken is hard to fixculture

What culture is the right culture?

1Strategy defines the culture you need to achieve strategyAlign with strategyEffective mobilization addresses strategy and culture, together as oneIt combines the structure and direction of top-down strategy with the pragmatism and wisdom of bottom-up insight. This feedback loop reduces the resistance to change and the proactive participation allows the strategy to be rapidly and efficiently implemented2ExecutionEnableEmpowerInspirePeople-centered3CustomerEmployeesAll stakeholdersFuture-oriented4Has a flexible work environmentCan customize workShares informationUses new ways to communicate and collaborateCan become a leaderShifts from knowledge worker to learning workingLearns and teaches at will1. Jacob Morgan, The Future of Work 7 principles of future employees1Future-oriented In 202040% of workforce will be contingent in US1of workforce will be contingent globally250%In 20304Contingent worker composition in future1. Intuit 2020 report2. 2012 Economic Intelligence Unit Study

What culture is the right culture?Align with strategyFuture-orientedInspire, enable and empower the executionPeople-centeredHow to shape the culture?

1.Start at the top

Maybe an analogy is , if you think of the employees and culture as plants growing, Im not trying to be the biggest plant for them to aspire to . Im more trying to architect the greenhouse where they can all flourish and grow.

- Tony Hsieh, CEO of Zappos

2.Structure tells everythingPicture: Dave Gray, Thomas Vander Wal, The Connected Company 311/09/2015

Retain

Recognize

Reward

AttractDevelop

3.System &Process alignmentCommunicate!Communicate!4.

70,000Employeesin totalPicture: SlideShare, How Apple Turns its Company Culture into ProfitStart at the topStructure tells everythingSystem & Process alignmentCommunicateHow to shape the culture?

Culture is the soul of the company351/09/2015

HRSoul architectThank You!