Shambhala Barcelona Brand Fundamentals
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Transcript of Shambhala Barcelona Brand Fundamentals
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B R A N D F U N D A M E N T A L S Y E A R 2 0 1 6
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ShambhalaB R A N D F U N D A M E N T A L S
This help to the guidance of the brand in all it’s aspects and areas.
It is exclusive for internal use of the brand.
L E A R N
Barcelona
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A B O U T U S
O U R P U R P O S E
O U R M I S S I O N S T A T E M E N T
O U R M A N I F E S T O
O U R E S S E N C E
O U R S P I R I T
O U R V A L U E P R O P O S I T I O N
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INDEXB R A N D F U N D A M E N T A L S
O U R B R A N D V A L U E S
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ABOUT USB R A N D F U N D A M E N T A L S
Dreamed and & raised in Barcelona, we are an yoga-inspired activewear brand
founded with a meaningful purpose:
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BRAND PURPOSEB R A N D F U N D A M E N T A L S
Embrace innerself discoveries.
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B R A N D F U N D A M E N T A L S
OUR MISSION STATEMENTWe are inspi r ing people to g e t a c t i ve by br inging s t y l i s h a n d f u n c t i o n a l a c t i vewe a r c l o t h e s as wel l as enhancing yo g a and body act iv i ty as a way to personal development .
“EVERYTIME YOU THINK ABOUT YOGA, YOU THINK ABOUT SHAMBHALA”
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BRAND MANIFESTO
B R A N D F U N D A M E N T A L S
We accept with grace the chal lenge of l i fe . We stand for joy in a continuously explorat ion. We listen to our guts and emotions as a route to our dest iny. We cherish freedom and we embrace free souls . We celebrate wonder , natural beauty and posit iv ism. We move honest ly into our bel iefs . We imagine a tremendous power to change by doing i t together . We believe there is no end for self-fulf i l lment . We trust our body as the expression to new discoveries .
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BRAND ESSENCE
B R A N D F U N D A M E N T A L S
Unlimited
Shambhala is a mythical place in the
“mythical place hidden in the Himalayas”.
In Sanskrit, Shambhala means a “place of peace” or a “place of silence”.
Discoveries
Not only is it a “physical place” but also a
state of “enlightenment” where only
individuals with the appropriate Karma can
reach and experience it.
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BRAND SPIRITC O N S C I O U S E X P L O R E R
B R A N D F U N D A M E N T A L S
We are devoted to be aware of every step we make, and we are willing to evolve and seek to experience with joy an authentic, health and active fulfilling life.
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“ I W I S H T O L I V E A
L I F E T H A T C A U S E S
M Y S O U L T O D A N C E
I N S I D E M Y B O D Y . ”D E L E O L A N U B I
BRAND SPIRITB R A N D F U N D A M E N T A L S
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VALUE PROPOSITIONB R A N D F U N D A M E N T A L S
F U N C T I O N A L I T Y & F I T T I N G
H O N E S T P R I C E S & T R A N S P A R E N C Y
T R E N D Y D E S I G N
C R E A T E D I N B A R C E L O N A
Get active to find unlimited discoveries
I n s p i r e d b y t h e f r e e d om , f r e s h n e s s a n d m i n d e d o p e n o f t h e c i t y , o u r p ro d u c t s a r e 1 0 0% d e s i g n i n B a r c e l o n a .
We a re c omm i t t e d t o b r i n g i n n o v a t i o n a n d
s t y l e w i t h i n e v e r y n ew p ro d u c t c o l l e c t i o n . We
l o o k t o i n s p i r e p e o p l e t o g e t a c t i v e w i t h
S h ambh a l a ’ s d e s i g n .
Ou r p ro d u c t s a r e c a re f u l l y d e s i g n w i t h s t r e t c h , f i t , b e n d , a n d c om fo r t a b l e t e x t i l e s f o c u s e d o n b r i n g i n g a g r e a t b o d y s h a p e a s we l l a s f i t t e d f o r a n y
k i n d o f a c t i v i t y .
Y O G A - I N S P I R E D B R A N D
We s t r i v e t o b e t r a n s p a re n t i n a l l o u r c omp a ny a c t i v i t i e s . We a re c omm i t t e d t o t a ke
c a re o f e v e r y p ro c e s s o f o u r p ro d u c t i o n a n d
m a n u f a c t u r i n g l e a d i n g t o o u r c u s t ome r s , e x c e p t i o n a l p ro d u c t s a t a f a i r a n d
t r a n s p a re n t p r i c e .
We b e l i e v e i n Yo g a a s a w a y t o d i s c o v e r o u r b o d y ,
m i n d a n d s o u l . I t i s a c o n s t a n t c o n q u e s t , i t
b r i n g u s t h e p o s s i b i l i t y t o d o t h i n g s t h a t we n e v e r d i d b e fo re . We b e l i e v e i n Yo g a a s a n ew s t a r t , a s a
w a y t o i n n e r s e l f d i s c o v e r y .
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E v e r y t h i n g w e d o , i s b e c a u s e w e c a r e .
E v e r y t h i n g w e d o i s b e c a u s e w e a r e c u r i o u s t o e x p e r i m e n t n e w
t h i n g s , a n d f i n d n e w w a y s t o l i v e f u l l y , k n o w i n g a n d d i s c o v e r i n g
o u r c a p a b i l i t i e s b y g e t t i n g a c t i v e w i t h o u r b o d y .
OUR BRAND VALUESB R A N D F U N D A M E N T A L S
SPIRITUAL CONCIOUSNESS
CARING CURIOUS & CREATIVE
JOYFUL POSITIVISM
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CURIOUS & CREATIVE
B R A N D V A L U E S
Curiosity is our mindset of l ife. Curiosity make us try things for the f irst t ime. Curiosity lead us to do ult imate explorations, Curiosity make us give up and start over new with mind opened. Curiosity make us free, make us move.
Curiosity make us create.
Keywords: #try #begin #explore #discover #innovate #openminded
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CARINGB R A N D V A L U E S
We care about every step we take. We care about the planet by being
committed to continuously advancing social and environmental standards across
our supply chain. We care about our customers by being
transparent in our way of doing business and by giving the utmost design and
qual ity of products.
Keywords: #sustainability #eco #care #give #solidarity
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JOYFUL POSITIVISM
B R A N D V A L U E S
Excitement & Happiness is contagious. Being posit ive is our never-‐ending mood. We want to share the power of posit ive energy and our vibrant way to see and
enjoy l ife within our designs and communication.
KeyWords: #smile, #happiness, #joy, #enjoy #energy #vibrant #colorful
#contagious #gratitude #youth #freshness
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SPIRITUAL CONCIOUSNESS
B R A N D V A L U E S
Keywords: #self-‐awareness #self-‐discovery #shambhala #wisdom #self-‐fullfilment
#plenitud
We encourage U-‐time We are motivated to push people to
have more t ime for them in order to be aware of one’s environment, body and l ifestyle. We bel ieve the more we know ourselves the more we are wil l ing to experience new things and share
moments with others.
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BRAND VALUES MIXB R A N D F U N D A M E N T A L S
C U R I O U S & C R E A T I V E Design, Brand Communication, Product Design, Influencers
J O Y F U L P O S I T I V I S M
C A R I N G
S P I R I T U A L C O N S C I O U S N E S S
Message, Design, Brand Communication, Product Design, Influencers
Supply Chain, Packaging Design, Product Design, ONG Collaborations
Message, Brand Communication, Product Design
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