Welcome to the India’s first Health and Lifestyle channelNow available on MTNL (GSM) Mobile network

The channel is available on :

Foot Prints of Thaicom 5 (78.5)Satellite ThaicomFrequency 3475 MHZ - Degree (E)Poloraisation VerticalSymbol Rate 12.80 MbpsTransmission Digital Free To AirFEC 3/4Modulation QPSKOrbital Location 78.5 Degree (E)

Ever since its inception on 15th Oct 2005, Shakti TV’s endeavors are directed towards reflecting the various facets of the contemporary society. While our focus remains on health and lifestyle, we are committed to unfold everything that touches the lives of our viewers.

From spiritual preaching to health & lifestyle and from Campus life to musical shows, the Channel touches every subject of importance and presents them in the most precise and interesting way.

Hence, Shakti is not just another channel in the media world but it’s a responsible message carrier committed to enrich the lives through its programs high in content and rich in quality.

Shakti TV - a mélange of information and entertainment is poised to win over the hearts of its viewers.

Mission Statement:

To enrich the Body and Soul of our viewers by assisting them in developing a right insight about the myriad facets of life ; to redefine entertainment through rich yet simplified content on "Health & Life Style“.

About Our Chairman: 

Shakti Channel is the brainchild of Shri Kewal Krishan Kumar, Chairman of the KDM Group of Industries. Born and brought up in a culturally rich family, he is a man endowed with virtuous character, high intellect and proactive vision. With his ceaseless and diligent efforts, he has surpassed all the defined zone of success and has taken the KDM Group to an enviable position.

To expand horizon of his services and to effectively enrich the Body & Soul of the masses, he decided to venture into electronic media and the outcome of his sincere efforts and meticulous planning is Shakti TV Channel.

Tarot power : Tarot cards are considered to be an ancient form of divination, whose origins are shrouded by the thick fog of time. Tarot was used during Renaissance in Italy as a popular game, and was rediscovered by occult scholars in the 18th century as a means of future-telling. The program is presented by famous Tarot card reader ‘Seema Midha’.

Target Viewers : Age Group : All communities and age group gets covered under this program. Duration :- 30 Minutes Telecast Timings :-

ECC (Eat & Count Your Calories) : This has two parts. One is in the form of scroll which mentions about caloric value of various food items. The other is in the form of regular episodes. This will have 13-episodes dealing with caloric value of different items, the total requirement of calories for different age, sex and physical activity groups. This will also reveal how many calories are burnt by different kind of exercises.

Target Viewers : Age Group : All age Group and communities get covered under this program. (For scroll) Regularly.(For Episode) Duration :- 30 Minutes Telecast Timings :-

Sex Samaadhan :- It’s an indoor talk show program based on Sex problems. It also takes from viewers phone calls & SMSs which are answered by the expert sexologists on the sets. One sexologist is a female who takes up questions from the female viewers for spelling out remedies.

Target Viewers : Age Group : Any body whether sexually active or inactive requires these counseling. So all age groups get covered under this program. Duration :- 30 Minutes Telecast Timings :-

Winner women : This is a talk show where the women who have achieved some things in life tell about their journey so far. We interview women like Kiran Bedi, Subha Mudgal and many more like them. They discuss the problems that they have faced in their journey towards achievement of their goals.

Target Viewers : Age Group : 16+ and all Modern day Women who work outside their home environment. Specially dedicated to Women.Duration :- 30 Minutes Telecast Timings :-

Bhawna KumarM.D, Shakti TV

Dil ki baat :This is an excellent studio-based panel discussion program which deals with different kind of psychological problem in people such as mental deficiency, sleep disorders, parent factor that causes psychological problem in children making child behavior violent and aggressive, domestic violence and many more psycho-related disorders/diseases.

Target Viewers : Age Group 12+ and All Women and Men suffering from such disease. Duration :- 30 Minutes Telecast Timings :-Interaction : Phone Calls, SMS & E-Mails will be answered by experts.

SHAKTI WOMEN

On-The-Spot Shakti Health quiz : This once a week TV Series will run for a long time. Presently it is being shot in Delhi’s prestigious Malls & at other important venues like - IITF. In future the series will move to other cities like – Jaipur, Vadodra, Ahmadabad, Surat, Mumbai, Agra, Lucknow, Kanpur, Patna, Jamshedpur, Kolkata and so on and so forth. In this series Shakti TV team reaches out to public and asks them simple but informative health related questions and awards the winners on-the-spot. The program begins to find peoples’ interest from the shooting location itself.

Target Viewers : Age Group : All Age Group. Duration :- 30 Minutes Telecast Timings :-

Career Campus : This program is a Career guide for young students in their schools and colleges. It also dwells on important aspects of Personality Development and job opportunities available in various disciplines with perks associated with them.

Target Viewers : Age Group : 16+ up to 25. Duration :- 30 Minutes Telecast Timings :-

Rock the party :- It’s a program based on People’s Night Life in Delhi and NCR. This program covers Discotheques & Pubs and interacts with people on dancing floor. The instant reaction of people reveals the ever increasing peoples’ jest for (Night) Life and the fast changing culture.

Target Viewers :- Basically the Youngsters from the age group of 12- 25 and people related to Fashion and High Society.

Anchor :- Ashish Duration :- 30 Minutes Telecast Timings :- 10:30 P.M. /

Saturday

Metro style :- This program covers all the Happening events, launch of various goods – be it an automobile, designers’ new apparels, jewelry Collections and of course, the glamorous Parties in Delhi. It’s a half-hour journey to know your Metro City from with in the comforts of your home.

Target Viewers :- Basically the Youngsters from the age group of 12- 25 and people related to Fashion and High Society.

Anchor : Duration : 30 Minutes Telecast Timing : 9:00 P.M. / Monday

Bollywood Bazaar :- Day-to-day masala gossip about the bollywood, Who’s in and who’s out, who’s with whom until now and not hereafter, the latest film releases and their last week’s ratings. If you are a movie-buff, you can’t afford to miss it.

Target Viewers : Basically the Youngsters from the age group of 12- 25, Housewives and people related to Fashion and High Society.

Duration : 30 Minutes Telecast Timing : 10:00 P.M. / Saturday

CITY WALK :- Today is the world of fashion and style. This is a program which deals with glamorous fashion world. It Showcases Fashion Parties, Ramp Shows, Designer’s collection and bytes of Models and Celebrities.

Target Viewers : Youngsters 12- 25, House wives, Designers And Models.Anchor : Ms Kumkum Duration : 30 Minutes Telecast Timing : 9:00

P.M. / Wednesday

SHAKTI Lifestyle

Living And Style :- It’s a program based on the latest trends in technology, fashion and interiors. The glamour of the program is really breath-holding. If you are looking for the best in the Fashion World, Techno World & Interior décor, this program is made for you.

Target Viewers : Age Group 12- 40, Home Maker, Designers & Models.

Anchor : Ms Ritika Duration : 30 Minutes Telecast Timing : 9:00 P.M. / Tuesday

SHAKTI Lifestyle

Jiyen To Jiyen Kaise – This is a 26-Epiosodes TV series devoted to stress management. As we know, in today’s competitive world, time is on premium and this has generated tremendous work-pressures leading to stress on people engaged in various sectors – Army, Police, BPO & IT, Business, Bureaucrats, Politicians, Working Ladies, Etc. This series will provide different types of de-stress methods through Yoga & meditation to people working in different sectors.

Target Viewers : Target Age Group: All people from working class.

Anchor is yet to be decided; Shooting will take place indoor, studios; Interaction : Phone Calls,

SMS & E-Mails will be answered by experts.

Upcoming Programs

We are Contracted with major cable operators like WIN Cable, SITI Cable and FTA Cable. Along with these cable operators there are number of independent cable operators who transmit our channel. We cover all of the Delhi and NCR.

The states that we cover are Uttar Pradesh

Includes: Allahabad, Sultanpur, Kanpur, Gazipur, Pratpgarh, Agra, Lucknow, Bhadoi, Amethi, Varanasi, Rai Bareli, Jaunpur, Uncha Haar, Hardoi, Gorakhpur, Aurangabad, Hapud, Etawa, Aligarh, Mathura, Kannoj, Balliya, Unnao, Maunath Bhanjan, Faizabad, Hathras, Azamgarh, Barabanki, Dewaria, Meza, Etha, Notnwa, Mirzapur, Lalitpur, Karvi, Lakhanpur Khiri, Banda, Muradabad, Marharajganj, Ambedkar Nagar, Fatehpur, Bahralch, Vindhyachal, Sonbhadra, Jhansi, Gazipur, Balrampur, Mahoba, Khatouli, Kalilabad and Siddharth Nagar.

RajasthanIncludes: Achrol, Paveta, Manoharpura, Shahpura, Kotputli, Alwar, Bansur, Ajmer, Ameerfort, Chandpur and Ramgarh.

PunjabIncludes : Amlow, Amritsar, Aoor, Apra, Atari Border, Baga Purana, Batala, Bawani Garh, BBMB Colony Talwara, Chabal, Chandigarh, Dhaliwal, Dhapai, Firozpur, Firidkot, Garh Shankar, Guru Sahay, Hargovind Pur, Harike, Hazipur, Jalandhar, Jandila Guru, Jayanti Pura, Kadiana, Kapur Thala, Koth Pura, Lambra, Lohia, Ludhiyana, Maler Kotla, Mandi Govind Garh, Mawa Singh Mala, Mehta Chowk, Mohali, Nabha, Nihal Singhwala, Patiala, Patti, Rahown, Rajpura, Sangrur, Sarhind, Shahpur, Talwandi Chaudharia, Talwara Town and Zhingra.

HaryanaIncludes : Jhajjar, Rohtak, Rewari, Mahinder Garh, Bhiwani, Narnaul and Kanina.

The channel also covers around 30% of the population from Maharastra including Mumbai; Bihar including Patna and Himachal Pradesh including Shimla.

SCROLL Plans Plan RateNo. of

Scrolls/Day Days /MonthTotal

Scroll/Month Total Cost/Day

NORMAL 20,000.00 10 20 200 100.00

SILVER 30,000.00 20 25 500 60.00

GOLD 40,000.00 40 30 1200 33.33

           

POP-UP Plans Plan RateNo. of POP-

UP's/Day Days /MonthTotal POP-

UP's /Month Total Cost/Day

NORMAL 20,000.00 5 20 100 200.00

SILVER 30,000.00 15 25 375 80.00

GOLD 40,000.00 20 30 600 66.67

           

VISUAL PlansPlan Rate/10

Sec. Spot

VISUALS cost/month

for Weekdays

Only Cost for 10 Spot

VISUALS cost/month for Whole Month

Cost for 10 Spot

PRIME TIME 1,000.00 22,000.00 220,000.00 30,000.00 300,000.00

MID-PRIME TIME 700.00 15,400.00 154,000.00 21,000.00 210,000.00

NON-PRIME TIME 500.00 11,000.00 110,000.00 15,000.00 150,000.00

  * 1 Spot =1 Ad per day for 10 sec. only  

SponsorshipSponsorship

SponsorshipSponsorship

Sponsorship

Telecast Days

Sponsorship FCT

Co- Sponsorship FCT

Associate Sponsor FCT

Weekly Program Weekends 100000/- 90-Sec 80000/- 60-Sec 65000/- 30-Sec

Weekly Program Other day 75000/- 90-Sec 65000/- 60-Sec 55000/- 30-Sec

Twice a Week Any Days 60000/- 90-Sec 50000/- 60-Sec 45000/- 30-Sec

Thrice a week Any Days 50000/- 90-Sec 40000/- 60-Sec 35000/- 30-Sec

Daily Weekdays 30000/- 90-Sec 25000/- 60-Sec 22500/- 30-Sec

Daily All Days 25000/- 90-Sec 20000/- 60-Sec 17500/- 30-Sec

               

  * Rates is on the basis of per episode      

Hitesh Deepak (National Head Marketing)

Rishabh Singh (Team Leader) Sandeep Shanwal( HR Ops & Bus. Dev.)