shakib mkt project

8/7/2019 shakib mkt project

http://slidepdf.com/reader/full/shakib-mkt-project 1/20

MY DREAM PROJECT

OXYGENIZED MINERAL WATER

SUBMITTED TO :- SUBMITTED BY :-

PRO.RAJESH SYED SHAKIB HHSAIN

(HOD OF MARKETING DEPRARTMENT) ROLL NO. (153)

SEC. ~C



Company Profile

Business Type : Manufacturer / Supplier

Year will be Established : 2018

Products Manufacturing and

Supplying: Oxygenized Mineral water

Contact Information

Company Name Syyeed Assoicates

AddressSyed Shakib Husain,174/128 Hata lal khan. Near Mehra Cinema Aminabad. Lucknow.

Uttar Pradesh. India

Phone No 91-9696264987

Fax 91-8826317050

Contact PersonMr. Syed Shakib (Proprietor)

Mobile +918826317050

About UsProducts manufacturing and supplying, oxygenized water



INTRODUCTION

It is needless to mention that water, a compound of Hydrogen and Oxygen is a precious

natural gift which is very essential for survival of mankind including animals. The water

used for potable purposes should be free from undesirable impurities. The water

available from untreated sources such as Well, Boreholes and spring is generally not

hygienic and safe for drinking. Thus it is desirable and necessary to purify the water and

supply under hygienic conditions for human drinking purpose. As the name implies, the

mineral water is the purified water fortified with requisite amounts of minerals such as

Barium, Iron, Manganese, etc. which can be absorbed by human body. It is either

obtained from natural resources like spring and drilled wells or it is fortified artificially by

blending and treating with mineral salts. The mineral water shall be manufactured and

packed under hygienic conditions in properly washed and cleaned bottles in sterilized

conditions.



BEVERAGE MARKETPLACE

In discussing this specific application of structured/altered water, it important to

understand the composition and dynamics of the existing domestic and

international drinking water marketplace. T

he dramatic turn the consuming public has recently been taking AWAY fromcarbonated beverages toward supposedly healthier "juices" and "natural" drinks

bodes well for alternative beverages such as drinking water.

However, a virtual horde of bottling companies already is packing this business

area with a wide range of drinking waters in both small and large format

containers as well as vending apparatus and bottled delivery systems. California,

the Sun Belt and now the Eastern seaboard are beset with scores of bottling

enterprises pumping spring and purified water into all types of outlets.

This massive assault on the drinking water marketplace has created a highly

competitive situation for all concerned: prices are depressed and the market is

saturated with near-identical drinking waters, with profits at both water vending

machines and store-shelves growing slimmer by the month due to the

increasingly competitive nature of the market.

It would be safe to say that in many geographic areas, the current bottled water

market is approaching a "maturity" or "saturation" phase where multiple entities

are competing for virtually the same demographic groups attempting to

merchandise virtually identical products(except for product labels and bottlestyles/shapes)..

Progressive bottlers are therefore looking deeper into the demographics of the

marketplace to identify so-called "niche" products---products which will attract

the health conscious Yuppie and X generations---products which can demand a



premium price(and subsequent profit margin) and yet utilize existing, expensive

capital equipment(i.e. bottling facilities).

Responding to the call that "more oxygen is better", oxygen-enriched drinking

water represents one of those "niche' markets. A wide range of participants, bothdomestically and in both Asia and Europe, have developed various methods for

bonding oxygen of various types into water.

This expanding, "oxygen-enrichment" market includes both small format bottling

as well as so-called "concentrates" which rely on selected catalytic reactions when

ingested to release oxygen from the body's cells into a more bio-available format.

Added to this expanding market are a growing number of research, development

and marketing efforts designed to understand and subsequently exploit the

"memory" and "structured" aspects of water by utilizing electromagnetic energies

imprinted therein by various means.

This incursion by the "oxygen-enriched" and "structured water" communities into

the (quantum)physical nature of water is a serious departure from the

conventional chemical characterization of water and necessitates an entirely new

set of investigative techniques, measurement devices and marketing acumen.

Chemical characteristics of water are far more definitive than its physical

characteristics and this more definitive(chemical) understanding has naturally ledto a wide variety of water treatment, filtration and purification techniques to

"return water to its original (chemical) state



SOURCE OF FUND

Available money 30 lakh app.

Loan 40-5- lakh

Partners introduce 35 lakh approx

COMPANY¶S SLOGAN :-

¶·FEEL THE ENERGY WITH PURE WATER··



MISSION

first I want to set up my business successfully and capturedlocal market I want to lead in among various company in U.P.

VISION

I want to set up my business at national level and extent it.



BASIS AND PRESUMPTIONS

This project has been drawn on the basis of following presumptions.

1 Working hours : 8 per shift

2 Number of : 3 shift/day

3 Number of : 300 Working days per annum

4 Total number of : 72 working hours

5 Working : 75% efficiency

6 Total period for : Third year achieving from maximum the date of capacity

commencement utilisation of production.

7 Margin money : 25% of Capital Investment

8 Rate of Interest : 15% per annum of Capital

9 Construction Cost of Building, Cost of Land, Labour Charges and Cost of Plant,

Machinery and Equipment have been considered as per prevailing rates in the market.

10 Cost of Installation and Electrification of Machinery and Equipment has been taken

at the rate of 10% of the cost of Plant and Machinery.

11 Operative period of the project has been considered as 7 years



IMPLEMENTATION SCHEDULE

It is expected that total time of about 9 months will be taken from the date of

approval of the scheme for complete implementation. Break-up of theactivities and relative time for each of them is shown below:

Nature of Time PeriodActivity (in months)

1. Preparation of Project and its approval 0-1 month

2. SSI Provisional Registration 1-3 months

3. Sanction of Loan 2-5 months

4. Clearance from Pollution Control Board and taking 2-5 months

Permission from Municipal Health Authority/BIS etc.

5. Placement Order for machinery of equipment 4-6 months

6. Installation of machinery and equipment 6-8 months

7. Power connection arrangement from Electricity Board 2-6 months

P ACKAGED

DRINKING

W ATER

/MINERAL

W ATER

8. Appointment of staff etc. 5-8 months

9. Trial run 8-9 months

10.Commencement of Production and permanent registration - onwards

/marketing. 9 months

.



TECHNICAL ASPECTS

Processing and Bottling Raw water to be processed is collected in tanks. A known

quantity is pumped into the above tank where the water is dozed with alum for

coagulation with heavy metals or insoluable matters.

The water after coagulation is allowed to settle for an hour. The impurities may be

removed by Reverse Osmosis techniques also. The supernatant water is taken to the

chlorination tank where primary disinfection is brought about by bubbling chlorine gas.

The water is then passed through sand filters for trapping of undissolved impurities. Thewater after sand filteration is passed through Carbon filters for removal of odour, colour

and also for dechlorination. It is then passed through series of micro fillers comprising 5

micron, 1 micron and 0.4 micron filter followed by ultraviolet disinfection system for

terminal disinfection. Packing is done in PET bottles of 1 litre capacity through an

automatic rinsing, filling, and capping machine fitted with an Ozone generator. The

bottles after capping are shrink wrapped (Optional) and packed in corrugated boxes of

one dozen each.



PROCESS



Quality Control and Standards

The plain drinking water has to be bottled in pet bottle as per IS Specifications

(IS:14543:1998:)Packaged Drinking Water and IS:13428:1998: Packaged Mineral

Water). The details of the specification can be obtained from Bureau of Indian

Standard, Manak Bhawan, 9, Bahadur Shah Zafar Marg, New Delhi 110002.

Production Capacity

Quantity : 45 lakh Bottles per annum Value : Rs. 281.25 lakh.

Pollution Control

Although this unit will not affect the environment, but the enterpreneurs are advised to

obtain, No Objection Certificate from competent authority of State Pollution Control

Board. They should develop Kitchen Garden in the factory premises to utilise waste

water from the plant.

Energy Conservation

Suitable measures should be adopted to use appropriate amount of fuel and electricity.

The promoters should arrange periodic auditing of electrical consumption, as the unit

will be running in three shifts. Unnecessary operation of machines should be controlled

to avoid excess consumption of electricity. Natural ventilation in production premisesmay be made available to avoid use of electrical power during day hours.



FINANCIAL ASPECTS

A. Fixed Capital

i) Land and Building Amount (Rs. in lakh)

1. Land 0.5 Acres 1.00

2. Total covered area required for filteration, raw material 26.00

storage, packaging material storage, machinery, Spare

Land and Building Amount (Rs. in lakh)

parts, store, Finished goods,

Office, Quality Control Lab,

Toilets, Electrical Switch

room and miscellaneous

etc. 6500 Sq. ft.

@ Rs 400 per Sq. ft.

3. Boundary wall and Civil Works 3.00

on gate etc.

Total 30.00

ii) Plant and Machinery

Sl. Particulars Ind./ Qty. TotalNo. Imp

(Rs.In lakhs)

i) Alum. Treatment tanks Ind. 3 1.20

ii) Reverse Osmosis -do- 1 3.20Plant 2000 Lit/

iii) Chlorination tanks -do- 2 0.80made of S. Steel



iv) Sand filter -do- 1 0.50

v) Activated Carbon filter -do- ± 0.60

vi) Micron filters ± 3 0.40(5, 1 and 0.4 Mic)

vii) Ultraviolet disinfectant ± 1 0.32system

viii) Electronic doser for alum- ± 1 0.30

ix) Electronic doser ± 2 0.30for Chlorinex) Ozone Generator ± 1 3.15

xi) Raw and Purified ± 4 1.60water collectiontanks with motor and accessories

xii) Automatic rinsing filling ± ± 7.50and capping machine

xiii) Shrink wrapping ± ± 0.15machine for bottle

xiv) Miscellaneous tools ± ± 1.50equipments, pipeline etc.and Plastic crates etc.

xv) Laboratory testing and ± ± 1.50Quality Control,Micro-biologicalinstruments etc.

Electrification and Installation charges 2.30@ 10% of plant and Machinery

Total 25.32



iii) Other Fixed Assets Total (Rs.in lakhs)

i) Cost of furniture, furnishing 0.88and Official accessories

ii) Cost of deep bore tubewell 1.30for water reservoir

iii) Security Deposit to Electricity 1.00Deptt. etc.

iv) Preliminary and Pre-operative 1.50Expenses including CompanyFormation, Project Preparation,Technical Consultancy, TravellingExpenses, Interest during

construction period, Start-upExpenses etc.

v) Delivery van and contingency etc. 5Total 9.68



MARKET COMPETETOR

Manver Mineral Water Company

Location - L. I. G. 2/100 Sector- H, Jankipuram,, Jankipuram, Jankipuram,Lucknow ± 226001

R Mineral Water

Location - Mohan Meakin Rd, Daliganj, Lucknow ± 226007

Acqua Minerals PVT Ltd

Location - C-72, Sec-A, Mahanagar, Lucknow - 226006

Ajanta Chemicals & Minerals

Location - Moti Ngr,Fly Over, Aishbagh, Lucknow - 226004

Ajanta Mines & Minerals Pvt Ltd

Location - 28/60, Ashok Marg, Lucknow - 226001

Allied Dental Suppliers

Location - Mahalaxmi Cplx, N K Rd, Hazratganj, Lucknow ± 226001



Anandi Water Park

Location - Dayaram Purwa, Chinahat, Faizabad Rd, Faizabad, Lucknow -226007

Aqua Guard Water Purifier R epair & Service Centre

Location - A-29,1st Flr, Unit-4,Part-2,Nr Ram Krishna Math, Niralanagar,Lucknow - 226007

Aquaguard Water Purifier R epair & Service Ashok Mg

Location - 164/17-4a,3rd Flr, Nikhilesh Palace,Hasratganj,Ashok Ngr,Ashok Mg, Lucknow H O, Lucknow - 226001

Aquaguard Water Purifier R epair & Service Centre

Location - 7p, Dalibagh, Butler Rd, Lucknow H O, Lucknow - 226001

Aquansh Water Solution

Location - 1, Charbagh, A P Sen RD, Lucknow, Lucknow - 226001

Arif Suppliers

Location - 20/173, Indira Nagar, Lucknow - 226016

Aroma Water Ind



Location - Vishal Sahid Apt, Golaganj, Lucknow - 226018

Arun Minerals

Location - 312 Sagar Industries Prabhat Indl .& Resi. Complex, OppDahisar Toll Plaza, Western Express Highway, Dahisar, Mumbai- 400068 (Also serves Lucknow)

Ashoka Suppliers

Location - Chowk Sarafa, Lucknow H O, Lucknow - 226001

Avadh Suppliers

Location - 242/139, Nadan Mahal Gat, Rakabganj, Yashiaganj, Lucknow -226003

Avadh Suppliers

Location - 244/160, Yashiaganj, Lucknow - 226003



MARKETIN STRATEGY

TODAY MARKETING is a basic tool for selling products. ... In fact, this is a

part of marketing strategy. Nothing is specific in mineral water . ...That¶s

why I m focusing on oxygenized mineral water and on CRM process and

try to maintain good relation with seller and I never compromise with

product quality and I will also focus on packaging ««««««..

A good salesman can even sell drinking water

shakib mkt project

Documents

Transcript of shakib mkt project