Sfs8 5 marketing social media
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Module 8.5
Marketing through Social Media
Jim Beach & Chris Hanks
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Personal View
“I am wearing socks!” “Maybe some coffee?” “Off to bed”
“Taking chunks of skin out of delicate areas hurts”
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Importance• 96% of Gen Y Has Joined a Social Network
• Social Media Bigger than Porn• 1 in 8 Couples Married Last Year Met
Online• FaceBook 4th Largest Country
• Boston College Quit Giving eMail Addresses
• Over 200 Million Blogs• 78% Trust Peer Recommendations – 14%
Trust Ads• 70% of 18-34 Year Olds Watch TV on Web,
Only 33% on TiVo, 25% on Their Phone
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Overall StrategyTo Please Your Customers = The Customer Is Always RightSatisfy Every Customer Need
With Social Media….
To Reach Them = Wherever They Are
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Overall Strategy (part 2)
SEO = Search Engine Optimization
SMO = Social Media Optimization
SEO = SALES Engine Optimization Slide 8-5.5
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Be Wherever Your Customers Are
Slide 8-5.6
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Who Are the Social Media Players?
Slide 8-5.7
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But We See It this Way!
Slide 8-5.8
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Slide 8-5.9
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The IMPORTANT Social Media?
Slide 8-5.10
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MySpace
• Only Use MySpace if You Are a Band, Filmmaker, Comedian, etc.
• Declining Property with No Profit• Easily Replicated by Facebook• Will Be Dead Soon• Ignore
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YouTube• What Happens in Vegas Stays on YouTube!• Income of $250m on Costs of $700m• Over 100 Million Videos• Average Video Length 2 minutes 46 seconds• 77% Watch More Videos than They Planned
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YouTube• Average of Uploader 26.5 Years• 80% Amateur Created. 35% USA. <50%
English• Must Have Your Own Channel• Second Largest Search Engine in the World• On Google, 3rd or 4th Item Will Be Video
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YouTube Channels
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• 140 Character Instant Blasts to Followers• Follow to Be Followed• Allows Users to Ask Questions of You
Slide 8-5.15
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• Allows Instant Sales Promotions “Half Price for the next hour!”• 80% of Usage from Mobile Devices = Think About Bad Customer Experiences!• Fastest Search Engine – Iran • Customer Service Engine – Q&A
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• The average LinkedIn member is 39 and makes $139,000 per year.• The Facebook for adults?• 80% of Companies Use LinkedIn as Their Primary Tool for Job Searches
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LinkedIn Profile
Slide 8-5.18
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LinkedIn Profile (part 2)Friend These People!
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Facebook• Most Facebook users are 18 to 35.• However, the fastest growing demographic is women over 55.• Super-easy Way to Build a Personal Webspace
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Facebook• “Groups” are Good for Discussion Forums and Inviting People to Your Events.•Make Your Group's Name Something Popular and Searchable.
• Create Both a Page and a Group• 1.5 Million Pieces of Content Shared Daily
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Building Friends on Facebook
• A Page Is a Home for Your Business. A Web Presence for a Person, Group, or Business.
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Building Your Friends List
• Try to Send Out 20 or 30 Friend Requests per day. Don't Go Above 50 or the Facebook gods May Chasten You.
• Find Friends by Searching for Common Interests
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Building Your Friends List• Let Facebook Find Friends for You by
Letting It Pull Addresses from Your e-Mail• You Can Buy an e-Mail List but It's
Considered a Little “black hat” or Tacky.
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Groups – 8,600 Entrepreneur Groups
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Making FriendsFriend These People!
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Once You Have Friends, Then What?
• Soft-Sell Them• Coupons, Offers for “My Closest Friends”• Tell Them When You Close a Big Deal• Keep Them Informed of Your Business
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Once You Have Friends, Then What?
• Inform Them• Make Them Laugh• Invite Them to Things• SHARE• BLOG
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Across All Social Media…..
• TweetDeck • Automater – Sends Feeds on a Schedule• Connect All with Website• Tagging People – Anything Can Be Tagged,
Message Sent, Allows You to Follow It – Great for a Press Release
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Across All Social Media…..
• Offer Incentives on Twitter – Exclusivity and Makes a Tweet Value-Added
• Keep Yourself on People’s Minds - “I sold a house today” Reminds Friends You Sell Houses
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Consolidators Like TweetDeck
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Universal Rules
• Have Something to Say = Value Add
• Users Have a Short Attention
• You Must Answer the “What's in it for me?” in a Compelling Way for the User.
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Universal Rules
• Must Be Natural to You!
• Try to Reserve Names in All, Consistently
• Blog Increases Traffic by 97%, and Drives SEO
Slide 8-5.33
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Scheduling Software for AutoTweeting
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Where Do You Find Content?• eMails Become Blogs • Forum Posts and Controversies Become Blogs• Video Your Events and Post• Interview Customers• Retask Company Data as a PR
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Where Do You Find Content?• Share Lessons You Learn• What Your Customers or Friends Are Tweeting
About = LISTEN• Yahoo Answers – Become an Expert• Shared Content – Funny, New, Relevant
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Tracking the Results
Slide 8-5.37
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THANKS!
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Slide 8-5.38