Magento's Imagine eCommerce Conference 2011 - eCommerce Strategy
Sfmeetup ecommerce talk
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Transcript of Sfmeetup ecommerce talk
Should I be using WP?
Cart66 (was PHPurchase)WP eCommerce (getshopped)
ShoppJigoshop/WooCommerce
Cart66Products•Digital/physical•Variations (2 tiers)•Subscriptions•Amazon s3
Shipping•No free shipping•UPS, USPS
Code•Heavy use of shortcodes
Payment •Recurring•No gift certificates•Coupons•PayPal Pro, Authorize.net, Quantum Gateway, eProcessingNetwork, eway, payleap
Support•Free forums•Paid tickets
Add ons•Gravity Forms, Zendesk, Constant Contact(must have paid version)•No upsell//crosssell
Cost•Lite Version free•Paid ($69)•Dev
WP E-CommerceProducts•Digital/physical•Variations (2 tiers)•Subscriptions
Shipping•Free Shipping, Flat, Table•UPS, USPS, FedEx, Shipwire
Code•Shortcodes or CPT•Extensive Template Tags
Payment •Recurring•Gift certificates•Coupon•Paypal, Google Checkout, Chronopay, Authorize.net, FirstData/LinkPoint, eWay, iDEAL, BluePay, DPS, Paystation, SagePay or custom help w paid plugin
Support•Free forums•Paid tickets•Tons of documentation
Add ons•Biggest extention library•Intense Debate (comment on products)•Affiliates, Dropshop(must have paid version)•Int’l Support•Upsell/Crosssell eh
Cost•Lite Version free•Paid ($40)•Dev
ShoppProducts•Digital/physical•Variations (2 tiers)•No subscriptions
Shipping•Free Ship,Tiered, Flat, Quantity, Weight•UPS, USPS, FedEx, Canada Post
Code•CPT•The most Template Tags, clean code
Payment •No recurring•Gift certificates•Coupon•2Checkout, Paypal, Google, Authorize, Beanstream, Dwolla, eWay, FirstData, HSBC, iDEAL, Manual, Merchant Warrior, Sage Pay, PayJunction, Payson
Support•Paid tickets, Priority Tickets•Good FAQ
Add ons•Importer•Well vetted add ons•Language•Wishlist•Smart Categories (new, best, related)
Cost•No free version•Paid ($55)•Dev
WooCommerceProducts•Digital/physical•Variations (2 tiers)•Simple, Downloadable, Variable, Virtual and Grouped
Shipping•Table rate•More ship to come.
Code•CPT (shortcodes if you want)•Robust backend & dashboard•Easy CSS
Payment •No recurring•Gift certificates•Coupon•Paypal, BASC, webcash, 2checkout, Payson, Paygate and Authorize.net
Support•Paid support forums•Good FAQ, documentation
Add ons•As close to Magento in WP as you’ll get•Reviews•Tabbed interface•Woothemes & support
Cost•Free download•Extensions start at 50•Dev
IF YOU ARE
•A noob or strictly user w no dev- Cart66
•Need the most options- WPEC
•“Look” is most important- Shopp
•Most Payment options- WPEC, Shopp
•Most configurable products- Woo
Cart66+
All shortcodes so based in
posts/pages.
Low entry point
Functionality if you
want/need
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No specified cart pages
Each product by hand or
cat
Not dynamic
WPEC+
Shortcodes or CPT
Creates its own pages
Can move files to theme area to
protect
Free
Best documentation/ Shipping out of
box
-
Buggy
Template files not as
good as Shopp
Cart66+
All shortcodes so based in
posts/pages.
Low entry point
Functionality if you
want/need
-
No specified cart pages
Each product by hand or
cat
Not dynamic
Shopp+
Tons of template
tags.
Geared to devs
-
Not easy entry for
beginners
No free version
WooCommerce+
Uber functional
Set up to mimic
Magento
Custom themes,
support of Woo
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New
Not great docs, yet
Not a lot of extentions
resourcesWPEC
• IconDock
• City Surf
SHOPP
• Soigneur
• Gourmet Candle Co.
Cart66
• WeGraphics
• Hydrapak
WooCommerce
CHALLENGEMomentarily, you will be given credentials
to installations of all four plugins. Choose one, login and then set up the following product. The first person to set up each plugin and present it will win a fresh, frosted, occasionally profane VooDoo Donut.
Ready?
Add the tshirt “Exygy Existentialist Shirt”
The shirt comes in two colors: Ruby Red and Burning Blue
And 3 sizes: Large, Medium, Small
Small shirts are 7$, Medium are 8$, Large are 9$
If you buy 2 or more shirts, they are 10% off
http://ssdev.me/woo/wp-login.php
http://ssdev.me/cart66/wp-login.php
http://ssdev.me/shopp/wp-login.php
http://ssdev.me/wpec/wp-login.php
Username: amanda Password: Voodoo!