PowerPoint Presentation

SFAD reportPresented to: Sir Faisal DediPresented by: shaharyar syed Shaharyar Nasim jatinVinod

Topic: Business plan and invesementBUSINESS PLAN

Your convenience our responsibility INVESTMENT

BRIEF INTRODUCTIONCar-Ease, a new company that will provide high quality technical and mechanical assistance and emergency services to its clients. Our main focus will be to help people whose car broke down midway to their destination or in a middle of nowhere, and they need timely assistance. In this scenario, we will respond to the needs of the victims of that emergency situation.Car Ease workforce has core competency to work on and fix all makes and models of domestic and foreign vehicles. With all employees focused on superior customer service and dedicated work, quick response and turnaround is always the standard at Car Ease. Moreover our car experts strive to be accurate and honest with customers in terms of quoting cost estimates, repair completion time estimates and delivering what we promise.

CAR EASE VisionOur vision is to be the first choice of our customers for vehicle assistance. To earn trust and fulfill the needs of our customers through our expertise at the best price and make the customers life easier. MissionOur mission is to become a reliable and trustable source of emergency vehicle assistance to the people in Pakistan by providing them our mechanical and technical expertise.

Standard procedure followed by our employees is:Step 1: Call is received by customer care officer from individual.Step 2: Required information is locked in.Step 3: Tow truck, mechanic and car will be sent from respective location. Step 4: Car expert will examine the car and find the problem.Step 5a: If the problem can be resolved on spot car expert will fix it, otherwise car will be towed to mechanic.Step 5b: The individual will be dropped at the desired location.Step 6: The car will be repaired and owner will be informed.Step 7: Car will be delivered at customer door step.Step 8: Customer will be billed and cash will be collected.

The Total MarketType of vehicle4MFY154MFY14YoYPassenger cars34,63432,9805.0%INDU12,6459,37534.9%PSMC15,33415,581-1.6%Heavy Cars6,6228,024-17.5%Others33-N/ALCV & Jeeps9,9169,8161.0%Trucks & Busses1,24176462.4%Tractors13,5568,39261.5%Total59,34752,95214.2%The above table shows that the automobile industry is growing. Which mean that our number of clients is also increasing. Our main target is the passenger cars and LCVsConsumer InsightA survey conducted in order to identify the potential of this business has given quite a few significant points, which leads us to be optimistic about the business prospects. The sample size used was 100 and sample was taken from DHA and Clifton, which we want to target. The summary of the survey results is:72% of the people call their friends or family when their car breaks down. 60% would like to avail EVAC services if possible.People want help within 15 minutes after their cars break down.Female response was more positive as compared to male responses.Majority of the people who are willing to get this service are owners of Upper and Upper-Middle class.

Market Segmentation GeographicWhen referring to the geographic segmentation of Car-Ease, our main target is the areas of DHA and Clifton. These are the areas where convenience is more highly sought. DemographicCar-Ease demographic includes both male and female, mostly middle aged people. We target people of upper and upper-middle class.Target MarketThe primary target market is the middle aged people, mostly working women.SEC: A+, A and B ClassArea: Residents of DHA and Clifton

SWOT AnalysisStrengthsPerformance advantage from MoU signed with mechanical workshopsSkilled mechanics: our teams comprise of well qualified technicians mechanics & who will not only diagnose the problem but will do their best to resolve it right there.A superior service: we provide fastest delivery of service, update them through car-ease management system and ask to fill the feedback form and welcome any opinion or suggestion from our customers.Web and Mobile application: this will allows us to easily book our customer query and track there location in real time, with just a click of a button.

WEAKNESSLack of patent protection: with low patent protection due to low legal protection in Pakistan our services can be copied and can be used by competitors.Lack of knowledge about the service: this refers to our new entry into the market as people are not really aware of on the go emergency services Lack of capability to cover larger area: because of the limited resources we cannot move into all the areas of Karachi at the initial stage we are covering only few places of city.

OPPORTUNITIESAn unfilled customer need: people demand ease and convenience in their life because of busy schedules. There is a need for such services which are unmet in Pakistan.A growing segment need: Females especially do not know how to fix small issues when their car break they need to seek help from mechanics so the trends are increasing for on the go emergency services.Expand into different segments: there is an opportunity to enter new cities outside the Karachi because this is the problem of masses.

THREATSNew entrants in future because of the attractiveness of industryLocal mechanics: they can directly affect our sales as people have strong understanding and trust with their mechanics.Automobile companies setting up their own roadside services.

Financial PlanIncome Statement

Costing

Cash Flow

Balance Sheet

STOCKSE-Corp (ENGRO)Engro Foods | Cornered Tiger | DiversificationNew product in pipeline (Olnosh) Capturing a wide market share in dairy segment with its main running brand Olpers, Tarang and Omung Pakistan is 3rd largest milk producing market yet too many imported products are available for consumers Mabrook ~ Capturing market | Future for Mabrook looks bright Sales to increase on higher FMCG demand | Consistent growth in sales since early FY13.

Maple Leaf Cement ~ Positive developments materialized

PSDP development projects are still in pipeline. The budgeted expenditures are not met in the 1HFY15 due to low government income. It is expected the governtment to float the revised budgeted funds for the development projects across the country. Construction of Dasu dam and bhasha dam are the calls of the time. The real estate projects and the housing scemes are also the lights in the dark for the industry. MLCF holds a unique standing in the industry with huge production capacity and have an edge in monopoly of white cement.

Pak ElektronWe estimate companys net revenues to exhibit 11% CAGR during CY14-18F from PKR 20,518mn to PKR 30,890mn

. In CY14, the net revenues of Power division augmented by 9% YoY to PKR 8,375mn. We expect incremental demand from Power division will see net sales record a 4-year CAGR of 10% to PKR 12,402mn in CY14A-18F. In addition, exclusion of the Power division related raw material (silicon steel sheet/electrical steel sheet) from the recent regulatory duty regime on steel imports should provide additional relative accretion to company margins till the duty lasts.