Seventymm.Com Solutions
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Transcript of Seventymm.Com Solutions
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Brand Solutions from
India’s pioneer and stickiest Bollywood portal
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About us
• Largest Cinema Content company in India.
• 200,000 paid user base (45% monthly active), most from Delhi
NCR, Mumbai, Bangalore.
• Backed by world renowned investors (funding of 25 M) - Draper
Fischer Jurveston, Matrix India Partners and NEA Indo-US Ventures.
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India's most attractive audiences. Our audience has
affluent standard of living with the Highest Buying Power Index. Over 2 lacs active online users, who have been personally involved in
purchasing a wide array of goods and services online. They love
frequently Movie watching along-with family / friends, in theaters and at home as well. Our audience have
relatively better ‘premium’ economic profiles and more
evolved’ net usage behavior as compared to the generic portals / publishers. Our
audience are composed of decision-makers, corporate planners,
Professionals Executives,Fun & Entertainment loving Families
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Vital stats
• Monthly visits by registered users: 250,000
• Monthly Page Views : 1,000,000
• Time spent / visit : 7.3 minutes
• Monthly telephonic interactions: 250,000
• Monthly shipments : 150,000
– Delhi NCR : 45 k per month
– Mumbai : 55 k per month
– Bangalore : 50 k per month
• User details captured : Name, e-mail, Mobile number, Residence / Office address.
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Our customers Demography:
– Professionally qualified middle class & above between the
age group : 25 – 60 years
– 90% married with one or more kids @home
– Income Group: SEC A1, A2, B1 (Average MHI Rs. 60k+)
Psychograph: – Drives a Honda – aspires for C-Class
– Watches news channels, Discovery, NGC
– Reads TOI, ET, Mint & India Today
Profile:– English speaking, working in a MNC
– Access to TV, Computers / Laptops / Internet / Mobile.
– Prefers to spend quality time at home with self / family
– Active credit card / debit card / net banking users
99% belong to SEC ‘A’ & ‘B’
class89% own a car 97% own
credit card
82% own a computer or
laptop
98% are from Metros
80% are Males
100% are Graduate & above
74% Above 60 k monthly
family income
90% indulge in online shopping
Age 19-24 years – 8%Age 25-35 years - 79%Age 36-45 years – 13%
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Awards & recognitions
• Nominated among the Most Promising Internet Companies in India by Smart Techie magazine.
• PC World Web award.
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Brand Solutions
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Probably the only Internet company with 3600
branding solutions.
1. Online: Banners, Video ads, Mailers, Innovations (Shoshkele, Expandos, Site captures, Page tear, Page pusher etc.).
2. Print: 100 foot soldiers reaching out to our 3,000 customers daily with leaflets and pamphlets.
3. Word of Mouth: More than 100 tele executives leading to over 10,000 interactions daily.
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1. Onlinea. Ad Inventory ->
Banners on website: home / internal pagesBanners on e-mails & newsletters
b. Innovations -> Shoshkele
ExpandosSite capturePage tearPage pusher etc.
c. Email Marketing Opt-in e-mail recipients base
d. Video Ads
e. Lead generation – Online/SMS
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Size 250 x 250
Size 600 x 250
1a: Banners on website – home page
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Size 160x600
Size 120x240
1b: Banners on website - internal pages I
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1a: Banners on website - internal pages II
Size 728x90
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Regular newsletters & emails go to customers regarding the following:
• Newsletter on every Friday.• Registration confirmation• Movie order confirmation• Movie Recommendations• Payment confirmation• Monthly Bills
1.5 M per month
1a: Banners on emails / newsletters
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1b: Innovation: Shoshkele
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1b: Innovation: Expando – Leaderboard
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1b: Innovation: Expando – Leaderboard
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1b: Innovation: Site Capture
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1b: Innovation: Page Tear
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1b: Innovation: Page Pusher
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1b: Innovation: Page Pusher
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1c: Email Marketing – EDM
Base available for EDM :: approx 1.4 lacs + 4 lacs of prospective customers base. Filters available : City, Age, Gender, Pin code etc,
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1d: Video Ads
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O Offer of the month: Get 10 L Family health insurance @1 Rs. / day
1e: Lead generation – from non subscribers
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1e: Lead generation – from checkout page
Dear Member,
Max New York life presents :
Karo Jyada Movie Dekhne ka Irada contest. Win unlimited movie supply for a year.
□ Yes, I am interested to know more about the Insurance plans & contest details. Pls. contact me.
Submit
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1e: Lead generation – while ordering movies
O Offer: all new Cool Hyundai i20 Free test drive call 1-800-11-464
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1e: Lead generation – from subscribers (internal pages pop-ups)
Dear Customer, Being Seventymm privilege customer, you are eligible to get following offer:
□ Rs. 27 lacs of health Insurance for your entire family @Rs. 10 per month T&C applied. Yes, I am interested to know more.
Submit
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1e: Lead generation / SMS Marketing
Base available for SMS:: 1.4 lacs + 4 lacs of probable customers base.
NEWS FLASHThe all new Uber Cool Hyundai i20 is here. It’s got it all – space, style and safety. For test drive call 1-800-11-4645
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2. Print
a. We deliver over 3000 consignments daily.
b. Same to carry your message:• Either as an insert• Pouch branding• Sampling trial product• Physical brochure or newsletters
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Direct in hand delivery to the customers at their door steps ensures your message reaches the customer and get full attention. Size: 11cms (W) x 11cms (H), 230GSM
Advertiser’s offers can be promoted to Seventymm Customers as special offer
2b: Print advertising - shipment insertions
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Movies (DVD/VCD) are delivered to customer in these safe pouches.
2b: Print advertising - pouch branding
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2b: A4 size news letters /brochure2b: Sampling sachet products
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3. Word of mouth
a. 1000 inbound calls dailyb. 500 outbound calls dailyc. 5000 SMS dailyd. Adequate Infrastructure in place for personalize calls to our customers communicating client offers & soliciting interests.
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3d: Communicating client offers
Special offer for our privileged
customers, all new Honda Civics' Test Drive FREE, would you like to test that
out!!
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Brands associated with us
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Find your place in our Seventymm