Seven elements that define content marketing
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Seven elements that define content marketing Content marketing is one of the industry's biggest success stories of the past decade. But what is content marketing and how do you define it? 7 . WWW.THE-CMA.COM @THE_CMA #CONTENTMARKETING
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Content marketing is one of the industry's biggest success stories of the past decade. But what is content marketing and how do you define it?
Transcript of Seven elements that define content marketing
Seven elements that define content marketing
Content marketing is one of the industry's biggest success stories of the past decade. But what is content marketing and how do you define it?
7.
WWW.THE-CMA.COM @THE_CMA #CONTENTMARKETING
Seven elements that define content marketingThe CMA’s Content marketing is one of the industry's biggest success stories of the past decade. But what is content marketing and how do you define it?
7.
WWW.THE-CMA.COM @THE_CMA #CONTENTMARKETING
It's produced for a brand
Content marketing is ultimately a sales tool. It may take longer than some other mediums, but it still sells product.
1.John Lewis – John Brown
WWW.THE-CMA.COM @THE_CMA #CONTENTMARKETING
It seeks to form a deep relationship with a consumer
This is no 30-second medium. Content marketing forms a powerful, long-lasting bond with its target audience.
2.Sainsbury’s - Seven
It's multichannel
Good content will work across any channel. Engagement is the key.
3.
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Audi - Northstar
It's measurable
No measurement, no results, no point. All content platforms have a number of established
methods for proving effectiveness.
4.
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> Click image to play video
Lloyds of London - Sunday
It engages the consumer for a significant length of time
Content is about all about sustained attention, gaining your customer's trust by drawing them into your brand's world for an enviable amount of time.
5.
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British Airways - Cedar
It performs a number of marketing tasks
Deep breath... Awareness, loyalty, sales, brand-building, engagement, cut-through, point of difference, and many more.
6.
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M&S - Redwood
It's effective
Countless studies - many of them commissioned by the CMA - have proved that content marketing consistently outperforms other media over a greater length of time.
7.
WWW.THE-CMA.COM @THE_CMA #CONTENTMARKETING
“The discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.”
WWW.THE-CMA.COM @THE_CMA #CONTENTMARKETING
The definition of content marketing
The CMA, www.the-cma.com
WWW.THE-CMA.COM @THE_CMA #CONTENTMARKETING
Go to the CMA case study gallery to view hundreds of multichannel content marketing case studies that demonstrate what editorial intelligence can do for your brand…
