#SEU12

Solid Edge

@localmotors

makeCOOLcars

DRIVEN BY DESIGNTM

Empowering a World of auto-

MAKERS

Local Motors Empowers Individuals to Create Vehicles of the Future

5x’s Faster

100x’s less capital

On-Line and Physical Community members Core community (active contributors)

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How it works Features Tutorials More CAD Options

• Download for online and offline use. • Own all files created. • CAD when you need it - cancel anytime.

• Professional grade for businesses and individuals. • Fully Synchronous parametric CAD. • 2D & 3D formats + import from DXF, DWG, STA, IGES & more.

• Professional Tutorials. • Community access to professionals. • Solid Edge & Local Motors Support.

• Online CAD Viewer - Free. • Design & Drafting - $99/mo. • Foundation - $179/mo. • Classic - $229/mo. • Premium - $299/mo.

#seu12

LOCAL MOTORS RALLY FIGHTER BUILD

WIKI

Challenge

FTW! OMG!

REALLY!

LoL :o WTF ?

TIAIBMATS

Txt’ng Gut Check

@SEU12 Solid Edge

@localmotors makeCOOLcars

* MADE BY YOU IN AMERICA *

•30K tweets in the first 8 hours + •26K followers =New Era for Exploration

The Cameron Effect

•This Picture was transmitted instantly 9,000 km away

“No Matter Who You Are, Most of the Smartest People Work for Someone Else”

Bill Joy, Cofounder Sun Microsystems

Joy’s Law Haunts Most Innovation Efforts

(The Economist April 21, 2012. Image Credit: Brett Ryder)

Professor Bob Langer from MIT is Co-Founder of Tissue Engineering Field

• MIT Institute Professor (one of 12)

• Over 600 patents

• Over 1000 scientific papers

• Largest biomedical engineering lab with over 100 researchers

• Youngest person to be elected to National Academy of Sciences, National Academy of Engineering & Institute of Medicine

Source: Karim Lakhani, HBS 2012

Langer Collaboration Langer Collaborates with ~40% of Prolific Authors (> 25 Publications) 2004 - 2006

Source: Karim Lakhani, HBS 2012 and BCG Analysis

Joy’s Law in Tissue Engineering 6,131 Articles by 17,044 Authors (2004-2006)

Source: Karim Lakhani, HBS 2012 and BCG Analysis

LINUX

•“I'm doing a (free) operating system (just a hobby, won't be big and professional like gnu) for 386(486) AT clones.” •“Do you pine for the nice days of minix-1.1, when men were men and wrote their own device drivers?”

- Torvalds, Linus (1991-08-25). •This was the launch of Linux. Today: •280+Million Lines of Code •73,000 man years of development time •Equivalent Development Cost: $8BN

The Causal Explanation for Joy’s Law

• Knowledge is unevenly distributed in society - Fredrich von Hayek (1945)

• Knowledge is sticky - Eric von Hippel (1994)

Source: Karim Lakhani, HBS 2012

Open Hardware Innovation “How To” 4 Ideas

• Leadership

• Organization

• Respect

• Engagement

Open Innovation “How To” 4 Ideas

• Leadership – Crafting a Vision

• Organization

• Respect

• Engagement

Open Innovation “How To” 4 Ideas

• Leadership

• Organization – Managing the Items that our Community Cannot/Will Not do for themselves

• Respect

• Engagement

Open Innovation “How To” 4 Ideas

• Leadership

• Organization

• Respect – For People. Find the Winner Faster.

• Engagement

Open Innovation “How To” 4 Ideas

• Leadership

• Organization

• Respect

• Engagement – This is the new currency. You must be present. Celebrate Achievement and Failure equally

What type of Engagement is Right? When?

Use Knowledge

Concentrated Distributed

So

luti

on

Kn

ow

led

ge

Distributed

Concentrated

Market

Feedback

Tournament

Internal

Community

Source: Karim Lakhani, HBS 2012 and Rogers

Open F1

Crowdsourcing Traditional

Co-Creation

Hardware Innovation - Why Now

• Broad Band Communication

• Development of Open Innovation Legal Protections

• Decrease in the Cost of Professional Tools

#SEU12

Solid Edge

@localmotors

makeCOOLcars

DRIVEN BY DESIGNTM

Empowering a World of auto-

MAKERS