SETTING UP A RETARGETING CAMPAIGN USING ...people that visited the page we are using retargeting...

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STEP-BY-STEP GUIDESETTING UP A RETARGETING

CAMPAIGN USINGFACEBOOK ADS / PIXEL

SETTING UP A RETARGETINGCAMPAIGN USING

FACEBOOK ADS / PIXEL

STEP-BY-STEP GUIDE

STEP1, 2, 3, 4


Please follow the step below

Step-1: Log on to your personal Facebook Account.

Step-2: Click on this link https://www.facebook.com/business/products/ads

Step-3: Click Create Ad (see arrow pointing to button above)

Step-4: It will bring you to the page below where you will click on Traffic.

STEP5, 6


Step-5: You will then be brought to the page below where it will ask you to name yourcampaign. I like to be descriptive in this section.

For this example I want to retarget people that land on my sales page – i.e. showing interest in my Retargeting Lead Generation Funnel. If you note, I also putthe client name here for tracking purposes. That way, if you run multiple campaigns forclients you can see which client each campaign is for.Next click, Set Up Ad Account

Step-6: You will then be prompted to pick your account country, currency, and time zone.Input the appropriate information and then click Continue.

STEP7, 8


Step-7: On the next page, you will start filling in the Ad information that you will use to bring people back to your client’s offer.

#1 – Ad Set Name – For this ad you are only going to be showing it to people that visit thepage you are using retargeting with (Example - Accepting New Patients Page, or in my case,visited my funnel Sales Page).

#2 – Traffic - We want to send people to a website where they will hopefully take action,and engage you or your client’s offer.

#3 – We want to Create New Custom Audience (In this case the custom audience are thepeople that visited the page we are using retargeting on). You will be given 2 options,custom audience or look-a-like. For retargeting we want to use Custom Audience.

Step-8: Facebook will then pop open this screen where you will click WebsiteTraffic as we want to target people that have visited a specific page.

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STEP9


Step-9: Give a name to your Audience and click the Create Audience button

STEP10, 11


Step-10: After that go to the main nav bar and click the Pixels sub menu

Step-11: Click on the ‘View Setup Instructions’ button, and on the followingpop up menu, click the ‘Manually install the Code Yourself’ tab.

STEP12


Step-12: It will open the pop up window where you can copy the pixel code, just hover overthe pixel code and it will turn blue and allow you to copy it!

Depending on level of comfort you can copy and paste this into theheader of your client’s site, and or specific page. If this is beyondyour comfort level your web developer can do this in 2 minutes

*** Note: (I will also demonstrate this for mastermind students forthose of you that bought the funnel).

STEP13


Step-13: You can actually upload a new image by Clicking on Add image.

#1 – There is a pull down menu select “people who visit specific web pages”, or

#2 - Use the URL of the page you want to retarget ads from.

#3 – Enter the number of days you wish to retarget them for. Note that 1 to 180 days areavailable for selection.

#4 - Audience Name – Name the audience something that makes it easy to know whichaudience this is so you can easily use it for future ads.

Click Create AudienceIt will then create your audience for you.

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STEP14


Step-14: Once you set up audience you will see it in Custom Audience.

You then can select Location – This will allow you to target people in a specific city, country,or simply anyone that hits the page.

You then can select age 18 to 65 plus (again this is just amongst the people that have visitedyour custom audience).

The same goes for gender where you will select men, women or all.

Language – You can select any based on the demographic of the person visiting the sitewhere you are using the retargeting

Note: For most retargeting campaigns you will want to retarget all people that hit your webpage as they clearly share a common interest. You’d have to have a pretty compellingreason to eliminate people from your potential client pool.

STEP15


Step-15: Next, your going to be prompted to fill in Placements (where and towhom your ads will be shown).

#1 – Edit Placements - I like to select edit placements as opposed to automatic placements.

#2 – Platforms - I generally select Facebook as the primary starting point and leave the others unchecked. I go over this in more detail in my group mastermind for retargeting funnel buyers.

#3 – Set your daily budget – This is how much money you or your client is willing to spendeach day for showing the ad you’re going to create

Next, click the blue button Continue at bottom of page.

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STEP16


Step-18: Okay, now it’s time to create your AD…

Some important things to note – You are only showing this ad to people that landedon your offer. We call this a hungry crowd. They are already interested in your offerby virtue of the fact they navigated to the page but they left for whatever reason.

Your job as a marketer is to bring them back!

This does not require a high level of advertisement copy or picture for most localbusinesses

#1 - Select the page you are marketing from.#2 - Select if you want to use an image, video, slideshow etc.#3 - Upload the image/video.

Remember: You must be an admin on page to run the ad. If client does not have Facebook page you have to set one up (another paid service…or a freebie that youbring their attention to so that they owe you one…CHA CHING!).

#4 - URL you want to send them to – back to landing page to get them to take action.#5 - Head Line Text.#6 – Body Text.#7 - Call to action Button.

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STEP16


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That’s it!

Conclusion


This is the step-by-step way to set up Facebook Retargeting Campaign. It allows youto add value to your local client with little additional work on your end and it is aGREAT door opener.

Remember: The KEY to effectiveness is the understanding that you are retargetingtraffic that landed on a specific page, generally an offer page. If you aim youradvertisement to this specific group (that clearly has a specific interest) you will bemore effective.

(i.e. Since the only people that would have clicked through to see the page with theretargeting pixel are people interested in buying the (product/service) your client isoffering on that page, you already know what they are looking for. Now just preparesomething that reminds them of this page and why they were there).

By setting up this retargeting campaign your client is in a far betterposition to land the client and increase conversions.

NOW GO GENERATE SOME LEADS AND LAND SOMECLIENTS FOR YOURSELF!

SETTING UP A RETARGETING CAMPAIGN USING ...people that visited the page we are using retargeting...

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