Session 4 Window Display

8/3/2019 Session 4 Window Display

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INTRODUCTION TO ELEMENTS OF

VISUAL MERCHANDISING

Window Display

K C - R E T A I L E X P E R I E N C E D E S I G N N I F T - B L R . 2


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WINDOWS

Closed Back Window

Open Back Window

Straight Front Window

Angled Front Window

Arcade Front Window

Corner Window



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TYPES OF WINDOW DISPLAYS

1. Promotional promote the sale of one or

more items by using special lighting and /orprops.

Skiwear with fake snow for accents

2. Institutional promote store image rather

than specific items. Designed to build customer good will, show that

the business is interested in the community



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EXAMPLES



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EXAMPLES



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Fendi

Burberry

Oasis

ZaraK C - R E T A I L E X P E R I E N C E D E S I G N N I F T - B L R . 13


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COLOUR


The big attraction point

Color psychology implications

Color Schemes

Analogous

Complementary

Split-Complementary

Monochromatic

Neutral


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ANALOGOUS

K C - R E T A I L E X P E R I E N C E D E S I G N N I F T - B L R .

Analogous colors sit next to one another on the color wheel. These colors arein harmony with one another.

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COMPLEMENTARY



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SPLIT-COMPLEMENTARY



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COLOUR EXAMPLES


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TEXTURE


Definition: surface treatment or feel ofmerchandise

Important for backgrounds too

Masculine/feminine Rough/smooth

Neutral

Weight, Balance


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TEXTURE EXAMPLES



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LINE


Vertical Horizontal

Curved

Diagonal

Can be used to bring initial attention to a display

by catching the eye or to sustain attention within a

display by moving the eye around.


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LINE EXAMPLES



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DESIGN PRINCIPLES


Balance

Proportion

Rhythm/Repetition Dominance/Emphasis

Contrast

Harmony


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BALANCE


Symmetric

Formal balance

Asymmetric Informal balance

Relates to weight,

texture, color


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PROPORTION


Relationship of size,

scale or weight ofelements and between

elements.

Often used to create

emphasis and capture

attention.

Dont take size for

granted.


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RHYTHM/ REPETITION


Self-contained

movement within adisplay.

Creates path for theeye.

Dominant --> subordinate Line

Repeating motifestablishes dominance

and movement.


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DOMINANCE/EMPHASIS


Object which draws

the eye first.

Focal point

Directs viewers eye

(rhythm).

Can be dominant due

to size, weight, color,contrast, line or

repetition.


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CONTRAST


Showing a sharpdifference betweenobjects.

Effective use = eyefeels object.

Achieved throughtexture, color, size,

directional placement.


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HARMONY


The careful combination of principles orelements to create a unified whole.

Consider storewide presentation orimage too.


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MERCHANDISE PRESENTATION

By Colour

By end use

By Brand

By style

By size

By target group

By price.



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DISPLAY SETTINGS

Realistic

Semi realistic

Fantasy

Abstract



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display DISPLAYSETTINGS

settings


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DISPLAY DISPLAY

SETTINGS SETTINGS


DISPLAY DISPLAY


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DISPLAY DISPLAY

SETTINGS SETTINGS

DISPLAY DISPLAY


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DISPLAY DISPLAY

SETTINGS SETTINGS



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Store Windows Showcase 2010


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Inspired bya Hollywood

ghost townmovie set



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Topshop's experiential Colour Shock window campaign was to mix a life event with commercial art in

order to generate a maximum wow-factor



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The Colour Shock window campaign was realized in all London and New York flagshipstores



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The glass, pop-out windowed storefront of Elle W Collection in New York makes up half of the stores lease space, so capturing the attentionof passersby and creating intrigue was essential.

In this vintage setting, the visual team created a story

illustrating a dressing room filled with the anticipation of preparing for a formal evening out.

A vanity displays important jewelry as the hero, alongside evening bags and mixed merchandise for an eye-catching scene.



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For Macys Flower Show this year, the theme

was Spring is in the Air.

Macys Herald Squares six windows on

Broadway in New York were filled withthousands of flowers and plants.

The windows, which were narrated and featuredcopy to guide viewers, told the story of a hot air

balloon that travels through five different floralscenarios, collecting flowers from each sceneuntil it lands in Macys Herald Square in the

sixth window.



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In the rest of the windows, Macys featured its

spring fashion,

accented with graphic white clouds thatacted as platforms for the mannequins.

The windows also showcased

kites, birds and insects for amodern, clean and playful effect.



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This intriguing window from SaksFifth Avenues New York store was

created by window director JulioGomez for Fashion Week inFebruary 2010.

The Fashion Week window creates

a beautiful sense of movementwithin the frame.



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Gomez also created this window,

incorporating funky vintage items,for Saks Fifth Avenue's mens designer

pre-fall June 2010 campaign.

Both windows play with shadows and

cleverly use light to create drama.



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These boathouse-themed windows atAnthropologies South Windsor, Conn., store

are part of the fall 2010 end-of-seasoncampaign.



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Inspired by piles of colorful, aged buoysfilling boathouses at the end of summer, thesewindows were created by Meg Smith usingfabric, cardboard, paper mach, paint and ropeto make hundreds of buoys, each unique anddistinct.



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All of Bergdorf Goodmans major Fifth Avenue

windows in April 2010 celebrated the 80thbirthday of Broadway composer/lyricist Stephen

Sondheim.

This window contained a timeline of important

dates in Sondheims career, and several propsplayfully illustrating several of his major shows.



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This window at Bergdorf Goodman is one of a series of five strange but sublime scenes featuring unexpectedpartners.

From the posture of the girl, we assume she is meeting the alien for the first time.



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Also from Nordstroms downtown Seattle flagship store, this window was ondisplay in February. Designed by Bridget Rogler, this window shows Nordstroms

designer merchandise offering in a simple, curatedway.

Minimal propping was key to the success of this window.



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nostalgia



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fame



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strength


history


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THANK YOU !

Session 4 Window Display

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Transcript of Session 4 Window Display