Session 1 Cloud Essentials

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    Cloud Computing Essentialsfor IT Pros

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    :Presented by:Presented by

    Matthew HesterMatthew HesterIT Pro EvangelistIT Pro Evangelist

    Microsoft CorporationMicrosoft Corporation

    .mhester@microsoft com.mhester@microsoft com@matthewhester@matthewhester

    :// . . /http blogs technet com matthewms:// . . /http blogs technet com matthewms

    My Boss Martin SchrayMy Boss Martin Schray. .martin schray@microsoft com. .martin schray@microsoft com

    Microsoft Windows Server 2008 R2Administration Instant Reference

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    We're offering a Windows Azure platform 30 day pass, soyou can try Windows Azure and SQL Azure for free!

    *No credit card required*

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    2. Sign up using the Promo Code: TNAZURE

    3. Get the tools, Create your first application, and deploy it tothe cloud!

    4.

    Try the Windows Azure Platform 30 Day

    : // .ttp windowsazurepass com

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    15-for-12 TechNet Professional Subscript

    :Special promotion code N3MNA06N3MNA06 ( ! )R I T E I T D O W NPurchase a new TechNet Professional subscriptionbetween now and , .ay 13 2011

    .Use the promotion code

    ,Pay for 12 months but !e t 1 5 m o n t h s.Simple

    For more information please visit

    / /www microsoft com technet subscri/ /www microsoft com technet subscri

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    Agenda What and Why

    Microsofts Vision

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    Generational ShiftGenerational Shift

    CentralizedCentralized& ,compute storage& ,compute storagethin clientsthin clients

    Optimized forOptimized forefficiency due toefficiency due tohigh costhigh cost

    High upHigh upfor hafor hasoso

    PCs and servers forPCs and servers fordistributeddistributed

    , ,compute storage, ,compute storage

    .etc.etc

    Optimized forOptimized foragility due toagility due to

    low costlow cost

    PerpetPerpetforfor

    appapp

    soso

    ,Large DCs,Large DCs, -commodity HW scale, -commodity HW scale

    ,out devices,out devices

    Better efficiencyBetter efficiencyand agilityand agility

    (in orders of(in orders of)magnitude)magnitude

    Pay aPay aas yas y

    and and whatwhat

    Technologyechnology Economicconomic Busus

    Copyright 2011 MicrosoftCopyright 2011 Microsoft

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    Fifth Generation of Computin

    Mainframe1970s-Client Server1980s

    Web1990sSOA2000s

    Cloud2010+

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    IT

    CAPA

    CITY

    I think you have great talshould look for other care

    opportunities to reach you.potential

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    ,Wow capacity !demand Very

    , !well done IT

    TIME

    IT

    CAPA

    CITY

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    Usage

    im e

    Average

    Inactivityeriod

    n and Offn and Off

    ( . . )On and off workloads e g batch job( . . )On and off workloads e g batch jobOver provisioned capacity is wastedOver provisioned capacity is wastedTime to market can be cumbersomeTime to market can be cumbersome

    im e

    npredictable Burstingnpredictable Bursting

    v e ra g e U s ag e

    /Unexpected unplanned peak in demand/Unexpected unplanned peak in demandSudden spike impacts performanceSudden spike impacts performance

    Can t over provision for extreme casesCan t over provision for extreme cases

    im e

    rowing Fastrowing Fast

    Successful services needs to growSuccessful services needs to grow/Keeping up w growth is big IT cha/Keeping up w growth is big IT chal

    Complex lead time for deploymentComplex lead time for deployment

    im e

    v e ra g e U s ag e

    redictable Burstredictable Burst

    Services with micro seasonality tServices with micro seasonality tPeaks due to periodic increased dPeaks due to periodic increased de

    IT complexity and wasted capacityIT complexity and wasted capacity

    Typical Workload Patterns are Optimal for

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    .Your business is a service What is a service?

    Capacity on demand?

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    An approach to computing that s about internet scaleand connecting to a variety of devices and endpoints

    Computing in which dynamically scalable andvirtualized resources are provided as a serv/ .the Internet Intranet

    the applications delivered as services over Internet hardware and systems software in datacenters that provid.services

    Cloud Computing means using a remote data cen, , -manage scalable reliable on demand access to

    applications

    What is cloud computing?

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    Cloud Computing Characterist:Ref The NIST Definition of Cloud Computing

    ://http . . / / / - / - - .csrc nist gov groups SNS cloud computing cloud def v15 do

    -On demand-self

    service

    Ubiquitousnetwork

    access

    Locationtransparent

    resourcepooling

    Rapidelasticity

    http://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.dochttp://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.dochttp://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.dochttp://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.dochttp://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.dochttp://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.doc
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    The Future: Explosion of Dat

    Challenges Explosion of data in all areas

    Anytime, anywhere, any deviceconnectivity

    Discover, search, and analyze informationin near real-time

    Responses Massive build-out of data centers

    Innovations in technologies

    From infrastructure-focused to user-centricdeployment

    New business models

    oublingoublingveryvery !years!years

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    Demo

    Public Cloud

    SkyDrive

    Office Web apps

    PowerPoint Broadca

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    SaaSaaS PaaSaaS IaaSaaSConsumeonsume Builduild Hostost

    Cloud Service Delivery Metho

    Copyright 2010 MicrosoftCopyright 2010 Microsoft

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    Separation of Responsibilitie

    -On Premises

    StorageStorage

    ServersServers

    NetworkingNetworking

    /O S/O S

    MiddlewareMiddleware

    VirtualizationVirtualization

    DataData

    ApplicationsApplications

    RuntimeRuntime

    You

    manage

    Infrastructureas a Service

    StorageStorage

    ServersServers

    NetworkingNetworking

    /O S/O S

    MiddlewareMiddleware

    VirtualizationVirtualization

    DataData

    ApplicationsApplications

    RuntimeRuntime

    Others

    Manage

    You manage

    Platformas a Service

    Othe

    rs

    Manage

    You manage

    StorageStorage

    ServersServers

    NetworkingNetworking

    /O S/O S

    MiddlewareMiddleware

    VirtualizationVirtualization

    ApplicationsApplications

    RuntimeRuntime

    DataData

    Softwas a Se

    StorStor

    ServServ

    NetworNetwor

    /O S/O S

    MiddleMiddle

    VirtualVirtuali

    ApplicaApplica

    RuntRunt

    DatDat

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    Videoideo:Case Study

    Kelley Blue Book ://http

    . . / /www microsoft com casestudies Case

    http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000005874http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000005874http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000005874http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000005874http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000005874http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000005874
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    Cloud Continuum

    Private

    cloudinside yourdata center

    Publis

    pr

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    The story so far

    The cloud..

    Is a service-based approach

    Has specific characteristics (On-demand, ubiquitous, elastindependent, measured)

    Has various options for how its delivered (delivery method

    how responsibilities are separated (IaaS, PaaS, SaaS) Ultimately means IT transformation

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    The bottom line: Early adopters are finding serious benefits,meaning that cloud computing is real and warrants your scrutinyas a new set of platforms for business applications.

    By 2012, 80% of Fortune 1000 enterprises will be using some clcomputing services, 20% of businesses will own no IT assets.

    :// . . / / . =http www gartner com it page jsp?id 1278413

    :// . . / / / % %http www forrester com rb Research q 26a_by_2011 2C_cios_must_answe

    http://www.gartner.com/it/page.jsp?id=1278413http://www.gartner.com/it/page.jsp?id=1278413http://www.forrester.com/rb/Research/q&a_by_2011,_cios_must_answer_question,/q/id/55193/t/2http://www.forrester.com/rb/Research/q&a_by_2011,_cios_must_answer_question,/q/id/55193/t/2http://www.forrester.com/rb/Research/q&a_by_2011,_cios_must_answer_question,/q/id/55193/t/2http://www.gartner.com/it/page.jsp?id=1278413
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    Agenda What and Why

    Microsofts Vision

    http://www.microsoft.com/showcase/en/us/details/9c8601a5-a82a-4452-965d-e4a04f38efb6
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    At Microsoft,,cloud

    .we re all in

    %nearly 70 employees are d

    that are entire-based or cloud

    within a year fthat number wil

    - , Steve Ballmer Ma

    http://www.microsoft.com/showcase/en/us/details/9c8601a5-a82a-4452-965d-e4a04f38efb6http://www.microsoft.com/showcase/en/us/details/9c8601a5-a82a-4452-965d-e4a04f38efb6http://www.microsoft.com/showcase/en/us/details/9c8601a5-a82a-4452-965d-e4a04f38efb6
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    Yesterday and Today(Do we know how to do cloud?)

    Security Program

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    Security ProgramA risk-based, multi-dimensional approach to help safeguard service

    & , &Security Monitoring Response Threat Vulne

    & , /Access Control Monitoring File Data Integri

    , & ,Account Management Training Awareness Scre

    , &Secure Development Lifecycle Access Control -Anti Malware

    & , - , Access Control Monitoring Anti Malware Pat

    - , ,Dual factor Authentication Intrusion Detection V

    , , ,Edge Routers Firewalls Intrusion Detection Vul

    , ,Video Surveillance biometrics Access Control

    ecurity ManagementDataataUserser

    ApplicationpplicationHostostnternal Networknternal Network

    Facilityacilityetwork perimeteretwork perimeter

    Mi ft C S S Off

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    CLOUDSERVICES

    TV/HOMETV/HOMEPCPC MOBILEMOBILE

    30 MillionPeople

    On Xbox Live

    530 Million Active

    Windows Live IDs

    368 Million

    People UsingHotmail

    Over 4 Billion WW

    Queries EachMonth

    Over 6 MillionSongs in the

    Catalog

    Over 459 Million

    Unique Users

    Over 303 MillionUsers Each

    Month

    2

    C

    Microsoft Consumer SaaS Offer

    Mi ft B i S S Off

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    Best productivity experience in the cloud, ,Spanning PC phone and browser

    Best integration with servers and servicesEnterprise class software

    Delivered via subscription servicesOperated by Microsoft and sold with

    partners

    Microsoft Business SaaS Offer

    Copyright 2011 MicrosoftCopyright 2011 Microsoft

    Mi ft P S Off i

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    indows Azure Platform

    Microsoft PaaS Offerings

    Compute

    Storage Fabric Controller

    Extension of MSSQL Server

    Relational DB incloud

    Middlew

    Service Access

    Copyright 2011 MicrosoftCopyright 2011 Microsoft

    Mi ft P i t Cl d Off i

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    Microsoft Private Cloud Offerin

    Integrated and extended security

    Server consolidation

    Non-MS OS support

    Self-service portal

    Datacenter to cloud manag

    Multi-platform support

    -Hyper V Cloud Deployment GuideFast TrackService providers

    Copyright 2011 Microsoft

    All Withi Y R h T d

    http://www.maximumasp.com/default.aspx
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    On premisesOn premises SaaSSaaS PaaSPaaS

    Classic ITClassic ITOutsourceOutsource

    to theto thecloudcloud

    LeverageLeveragethe cloudthe cloud Be Be

    AppFabricAppFabric

    All Within Your Reach Today

    Copyright 2011 MicrosoftCopyright 2011 Microsoft

    Embracing Cloud Productivity with Mi

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    Embracing Cloud Productivity with Mi

    Call to Action

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    Call to Action

    Learn more at:

    Microsoft Online Services - http://microsoft.com/online Microsoft Windows Azure - http://microsoft.com/windowsazure

    Microsoft Cloud Computing - http://microsoft.com/cloud

    Microsoft Private Cloud - http://microsoft.com/privatecloud

    http://microsoft.com/onlinehttp://www.microsoft.com/windowsazurehttp://microsoft.com/cloudhttp://microsoft.com/privatecloudhttp://microsoft.com/privatecloudhttp://microsoft.com/cloudhttp://www.microsoft.com/windowsazurehttp://microsoft.com/onlinehttp://microsoft.com/onlinehttp://microsoft.com/online
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    2011 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in Microsoftand Your potential. Our passion. are trademarks of the Microsoft group of companies. The names of actual companies and products mentioned herespective owners. Microsoft Corporation One Microsoft Way Redmond, WA 98052-6399 USA