Tuesday 22nd January 2013

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Social Proofing for your Future Job

Social Proofing is currently being used by perspective employers to give a much more complete picture of an interview candidate.

They will first check LinkedIn to see if you are active in the field you work in, do you know your stuff and do you add to the community professionally.

They will then check Facebook to see what type of personality you have. Your updates that you post are you in a nutshell.

Be Careful, Be thoughtful, Be Self Aware.

Why so important?

Be very aware of the updates you are posting, stay away from anything derogatory or discriminatory or anything that would lead to a perspective employer viewing you negatively.

All data is saved, cached and pushed out to search engines and it is very difficult to remove.

Comment and Engage Intelligently in work related discussions, groups and forums.

Create a positive personal profile of yourself showing off your Interests, Hobbies, Likes and Groups that you partake in.

Social Proofing Your Profiles

Facebook and LinkedIn are two popular social networking sites.

Both of these sites are designed to link up people online.

The two sites have very different features and options.

The two sites symbolise very different kinds of connections.

Building An Online Profile

Used mainly to make connections with a wide range of people, including friends, family, work colleagues etc.

When you join Facebook and create a profile, you will be asked to enter in key information which can help other people find you on Facebook.

The sort of information you will be asked to enter includes name, hometown, birthday, contact information, relationship details, and much more.

Facebook Profile

In contrast to Facebook, LinkedIn is a social networking site that is professional and targets businesses.

On this site, users can create a profile that is like a CV.

Your LinkedIn profile summarises your current position and professional experience, your company, industry, education background etc.

LinkedIn Profile

By providing this type of information, you can then connect with colleagues and clients etc.

On the site you can build up a network that consists of “connections”.

Connections on LinkedIn refer to the people you know, and connections expand to include the people they know and have connected with on the social networking site.

LinkedIn Profile

The Power of One Connection

115 Connections3.2 Million Possibilities

Facebook – Make sure your profile represents who you are and how you wish others to see you in your personal life.

LinkedIn – Use only for professional connections, contacts, updates and sharing of stories. Not to be used for personal content in any shape or form.

What Goes Where?

LinkedIn Profile:Essential Requirements

Picture: Look professional and reflect your

brand.

LinkedIn Profile:Essential Requirements

Headline: 120 characters – Talk about what you

do and not who you are, eg. Recruiting fulltime developers in Dublin instead of Recruiter at Servisource.

LinkedIn Profile:Essential Requirements

Summary: 2-3 paragraphs – Talk about what you

have done, what you can do for them and something memorable. Include your contact details at end of section.

LinkedIn Profile:Essential Requirements

Keywords: Keep it professional, don’t spray keywords

around, make sure they are in context, eg. IT recruiter Dublin.

Always insert relevant keywords in your headline, in your job title and in your summary.

Use keywords such as industry, location, company names (if allowed) and names of people.

Bring it down to a micro level with specific industry keywords and even town names.

Where to go to get job updates?

Low amount of positions.You have to wait until newspaper is

in print.

Print Media / Local Papers

www.servisource.ie – Variety of jobs. Healthcare, Admin, IT, Engineering, Clerical, Temporary, Contract, Permanent.

www.indeed.com – This site aggregates (grabs) all the feeds of all the other job sites and presents them in one window for easier browsing.

www.louthjobs.ie – For any local positions available.

Websites

FacebookSearch for company pages that

provide daily updates, industry news and job postings.

www.facebook.com/ServisourceRecruitment

www.facebook.com/irishjobs.ie

LinkedIn JobsSearch for company pages that

provide daily updates, industry news and job postings.

www.linkedin.com/company/servisource-recruitment

www.linkedin.com/company/irishjobs.ie

www.linkedin.com/jobs

For real-time up to the minute job listings as they happen.

Follow company pages for immediate notice of new jobs as the company announces them.

www.twitter.com/Servisource www.twitter.com/irishjobs

Twitter

A Twitter hash tag is this symbol #It is what a user or company would use to create a

common thread or conversation on the social networking site.

Recruitment companies and business that are hiring use # to add their job listings to common jobseeker threads making it easier for jobseekers to find new positions in their area of expertise.

Èxamples Include: #job #jobfairy #itjobs #irishjobs #healthcarejobs

#nijobs #jobfinder

Using Twitter HashTags

Brand is defined as the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers."

You are your own Personal Brand Ambassador – Make your actions online count.