Cornel Coman - PPC International (2015.01.22, Impact HUB Bucharest)
Services: SEO, PPC ( ...€¦ · Services: SEO, PPC. Testimonial Duncan Wood Powerhouse...
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Case Study
Powerhouse International (https://www.powerhouseqld.com.au/)
Services: SEO, PPC
Testimonial
Duncan Wood
Powerhouse International
“Around 12 months ago Powerhouse International Qld Pty Ltd decided to engage the services of Digilari to try and boost our
internet sales profile and volumes and profit.Their professionalism was evident from the outset when they presented us with a detailed plan of how we could achieve our
desired targets.Over the following weeks and months we noticed a significant
increase in the volume and quality of the sales enquiries. Through continual monitoring and adjusting by Digilari this
growth has continued with last month culminating in our best month ever for sales.
I cannot recommend the services of Jake Gaw and Cuong Nguyen highly enough and they have been an integral part in the
transformation of our business.”
Powerhouse International.
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About Powerhouse International
Powerhouse International is one of the leading freight forwarders in Brisbane. With over 20 years of experience, the company can
provide logistics solutions to suit all business needs whether they are related to sea freight, air freight or road transportation. As a
company, they pride themselves on unmatched levels of personal service providing their clients with a ‘market advantage’. They are
highly experienced and handle challenges from out of gauge container transportation to full ship charters.
Powerhouse International’s Digital Problems
Before partnering with Digilari Media, Powerhouse International had been suffering from poor quality leads. The leads being generated
were not enough and they were not meeting Powerhouse’s typical buyer persona.
The Objective
Client goals
➔ Maintaining quality relationships with customers for
high retention.
➔ Increase in the volume and quality of the sales
enquiries.
➔ Grow consistently the revenue over the financial
year.
Our goals
➔ Create a content strategy to retain current customers via
assuring their engagement.
➔ Boost their internet sales profile, volumes and profit
➔ Increase traffic through organic search by 50%.
➔ Improve traffic quality through Google ads by 100%..
➔ Maintain an organic traffic goal conversion rate of 5%.
The StrategyHow we achieve client’s goals
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The pay per click campaigns via Google Ads was introduced to Powerhouse mid way
through 2017. This campaign played an important role in our initial strategy to
ensure customers' enquiries were coming through over the months. However, the
account was restructured to maximise quality traffic and conversions. Working
closely with Powerhouse International, Digilari was able to identify the right target
market and which channels would be most effective for reaching this market.
Digilari conducted extensive market research to establish the perfect buyer
persona’s for Powerhouse International and keyword research was done to establish
how this persona searches for services similar to Powerhouse International. Digilari
optimised the main service pages for these search terms to improve their organic
ranking as well as to provide more relevancy and content to the user on site. This
resulted in an increase in the number of leads being generated.
Integrated Approach.Upon analysing the industry and competitors Powerhouse International was competing against, Digilari soon
outlined a strategy that would assist Powerhouse International to increase their organic traffic.
The ResultsNotable achievements we made
Organic traffic results:
From January to September 2018,
when compared to the same
period in 2017, organic traffic
increased by 128% and has been
more consistent.
8Case Study: Powerhouse International
Improved organic traffic.
Rocketed organic goal completions.
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Impact to conversions:
The numbers of conversions
from organic traffic rocketed,
with a 200% increase between
January and April 2018
Case Study: Powerhouse International
Improved organic goal conversion rate.
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Organic goal conversion results:
From January to April 2018, the
organic goal conversion rate has
increased by 220%.
Case Study: Powerhouse International
Increased PPC conversion rate.
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Impact to PPC Conversion rate:
From January to September 2018,
the traffic conversion rate median
increased by a total of 174% when
compared to the previous year.
Therefore highlighting the
improvement in targeting via paid
campaigns.
Case Study: Powerhouse International
Keyword ranking growth.
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Impact Keyword Ranking for 2 main keywords:
The increase in website organic listing in Google resulted in more traffic.
- The ad position changed from 3rd to 1st for “international freight forwarders brisbane”, therefore creating 10 more clicks to the
website per month, which represents a 60% increase.
- The ad position changed from 9th to 2nd for “freight forwarders brisbane” therefore creating 7 more clicks to the website per
month, which represents a 170% increase.
- The ad position changed from 16th to 2nd for “international freight forwarders” therefore creating 14 more clicks to the website per
month, which represents a 1500% increase.
Case Study: Powerhouse International
Key Numbers
Highlight:
Increased lead quality has lead to more successful internal signed contracts & conversion rate from online enquiries.
Increase in
organic traffic
128%
Increase in organic goal
completion
200%
Increase in organic goal
conversion rate
220%
Increase in PPC conversion rate
174%
Growth in keyword organic
listing rank
100% +
Email: [email protected]
Ph: 1300 859 358