Service Disabled Veteran Owned Small Business Council
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INBOUND MARKETING Service Disabled Veteran Owned Small Business Council November 13, 2012 Tuesday, November 13, 2012
description
Presentation to the Service Disabled Veteran Owned Business Council, November 13, 2012, Norfolk, VA
Transcript of Service Disabled Veteran Owned Small Business Council
INBOUND MARKETINGService Disabled Veteran Owned Small Business Council
November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
The New World Order• People hate being
marketed to
• People can increasingly avoid marketing messages (new technologies)
• People can research your product or service without contacting you
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Then What Can I Do?
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Tuesday, November 13, 2012
Think Like a Publisher
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Outbound vs. Inbound
AdvertisingDirect Mail
Telemarketing
BloggingSEO
Social Media
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1. Get Found Online
• Keyword Research
• Persona Development
•Website
• SEO
• Blogging
• Social Media
Tuesday, November 13, 2012
1. Get Found Online
• Keyword Research
• Persona Development
•Website
• SEO
• Blogging
• Social Media
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Persona Development
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Website• Easy to Navigate
• Professional Appearance
• Mobile Ready
• Search Engine Friendly
• Easy to Update
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Tuesday, November 13, 2012
Rand Fishkin
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Blogging
“No matter what, the very first piece of social media real estate I'd start with is a blog.”
-Chris Brogan
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Social Media
“Content is fire. Social media is gasoline. “
-Jay Baer
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Tuesday, November 13, 2012
What Does Costco Have in Common with
Inbound Marketing?
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2. Convert Visitors & Leads
•Offers
• Calls to Action
• Landing Pages
• Segment Leads
• Lead Nurturing
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2. Convert Visitors & Leads
•Offers
• Calls to Action
• Landing Pages
• Segment Leads
• Lead Nurturing
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Calls to Action
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Landing Pages
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Segment Leads
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Lead Nurturing
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3. Analyze & Improve
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Photo Credits
• http://www.flickr.com/photos/zetson/3241975525
• http://www.flickr.com/photos/bobaliciouslondon/4951912801
• http://www.flickr.com/photos/bneumann/3221486535
• http://www.flickr.com/photos/basykes/1003730351
• http://www.flickr.com/photos/jromero88/3918295996/
• http://www.flickr.com/photos/chrisdlugosz/3402959067/
• http://www.flickr.com/photos/adenocorticotropina/336295941/
• http://www.flickr.com/photos/brianholsclaw/572854948/
• http://www.flickr.com/photos/glasgows/164624699/
• http://www.flickr.com/photos/kriztofor/3724503239/
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